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Enterprise customers continue to deploy business applications to increase their organization’s productivity effectiveness and profitability. Network performance and optimization are critical factors that help enable organizations to deliver these applications worldwide and increase business value. In this session, Cisco describes its strategy in the new area of Application Networking Services. Whether you are deploying a single branch office, increasing performance of applications in customer relationship management or enterprise resource planning portals across the WAN, or delivering a fully service-oriented architecture (SOA)-compliant infrastructure, Cisco has technologies to help you increase these revenue opportunities in your customers’ networks.