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The efficiency and effectiveness of customer communication are greatly affected by the customer contact solutions businesses deploy. Cisco Systems, a leading provider of IP customer contact solutions, can help you quickly and profitably improve customer contact center efficiency, while reducing business costs. This session describes contact center sales issues; what Cisco is doing to increase profitability; and real-life examples of how to sell, use, and implement Cisco Contact Center solutions. The focus is on the midsize contact center opportunity. The session also discusses some of the more sophisticated applications to be offered as a part of Cisco’s March launch.