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Untapped revenue and profits are waiting for you if you make simple changes in how you sell. Manufacturers are searching for solutions to shorten lead times, reduce inventory, and increase customer service, but they need help solving these business challenges with industry-specific solutions. In 2006, manufacturers will spend more than $200 billion on information technology. To bolster your success, learn about the new decision makers in manufacturing and how to demonstrate the value of networking to them. Learn how to position Cisco IP Communications and integrated services routers as the means to supply-chain synchronization. And show your customers that industrial switching and security products hold the promise of connecting production facilities to global distribution networks.