Abstract: MS-103

MS-103: Winning More Deals in the Financial Services Industry

Banks, credit unions, and insurance companies are upgrading their networks to comply with burdensome federal and state regulations. Many see this largely defensive investment as the perfect opportunity to go on the offensive in their business, and they often do so by deploying advanced networked technologies. In this session learn what products and solutions this industry is buying and why, to whom to sell, and how you can fine tune your practice (including sales, marketing, engineering, and service) to win more deals. The session also provides a detailed, real-world review of wins and losses, and shows you who the competition is and how to win most of the time.