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Abstract: MS-101
Target the retail market by taking advantage of Cisco technology that can help retailers create a competitive advantage. The session describes how retailers are using connectivity, mobility, collaboration, and in-store media solutions to differentiate their customer experience, increase revenue, and boost productivity. The session also describes the Cisco Retail Collaborative Communications suite of solutions, which has been used successfully to create core and advanced technology opportunities in retail. Litescape, a Cisco partner that has developed retail-relevant applications for the Cisco IP Telephony platform, demonstrates how IP telephony can transform retail productivity and create opportunities in accounts where none existed.