Welcome
Join Cisco at Oracle OpenWorld 2011 in booth 721, October 2 – 6 at The Moscone Center in San Francisco, California to learn about leading Cisco and Oracle solutions.
As a worldwide leader in networking, virtualization, and server technology, Cisco transforms how people connect, communicate, and collaborate. Together, Cisco and Oracle provide differentiated, scalable, and highly secure end-to-end solutions, while minimizing deployment risks, complexity, and total cost of ownership for our mutual customers.
Attend the keynote by John Chambers, Chairman and CEO of Cisco

John Chambers
Chairman and CEO of Cisco
Date: Wednesday, October 5
Time: 8 – 8:45 a.m.
Location: Moscone North Hall D
If you are unable to attend Oracle OpenWorld 2011, you can still watch John Chambers' keynote live.

Speaking Sessions
Cisco Keynote: Empowering Customers Through Market Transformations

John Chambers
Chairman and CEO, Cisco
Date: Wednesday, October 5
Time: 8 – 8:45 a.m.
Location: Moscone North Hall D
If you are unable to attend Oracle OpenWorld 2011, you can still watch John Chambers' keynote live.

In a dynamic global market, IT professionals look for a business partner who can provide a solution that will help enable them to achieve their business goals now and in the future. As businesses' needs for performance, mobility, security, and collaboration increase, Cisco is the networking partner that can deliver. In his keynote presentation, John Chambers, Cisco Chairman and CEO, will outline Cisco's vision and direction for next-generation data centers in order to help customers improve application performance, security, resiliency, and productivity, and gain unprecedented business advantage. Cisco's innovation in the network will be a leading force that helps enables this transformation
Title: Leverage Oracle RAC Capabilities to Get the Most from Your Database Cloud
(Session #14060)
Date: Monday, October 3
Time: 12:30 – 1:30 p.m.
Location: Moscone South – 308
Speaker:
Vamsi Mudumba, Cisco
A database cloud is a model for enabling convenient, on-demand access to a shared pool of configurable computing resources. These resources can include servers, storage, applications, and services, which can be rapidly provisioned and released with minimal management effort. Oracle Real Application Clusters (Oracle RAC) provides the required functionality to enable such a database cloud. In this session, you will see how these ideas have been enhanced in Oracle RAC 11g Release 2 to make the design even more efficient. Utilizing its outstanding high-availability and scalability features in addition, Oracle RAC will make your private database cloud more convenient, faster, and more reliable than any other database cloud solution on the market.
Title: Service Transformation: Building Process Automation for Complex Service Offerings
(Session #13862)
Date: Monday, October 3
Time: 12:30 – 1:30 p.m.
Location: Palace Hotel – Pacific Heights
Speakers:
Dan Loomis, IT Architect, Cisco
Rishi Gowaikar, Global Lead, CRM Apps, Agilent Technologies
Mike Saslavsky, Senior Director, High Technology Industry, Oracle
High-technology companies have an increasing focus on creating and enabling services to grow profits and customer satisfaction by expanding value, differentiation, and capabilities. These services create extensive requirements to help companies successfully support the new service models. In this session, Cisco discusses its rigorous approach to platform transformation that brings together thorough performance metric identification and evaluation and combines with new strategy requirements to define its next platform. Following Cisco, a speaker from Agilent talk about how their company implemented a platform with more than 5,000 users that manages service sales and marketing, operations, warranties, and execution for an array of services.
Title: Delivery Excellence: How Cisco Is Partnering with Infosys to Optimize Logistics
(Session #39350)
Date: Monday, October 3
Time: 2 – 3 p.m.
Location: Palace Hotel – Twin Peaks North
Speakers:
Shanthi Iyer, IT Director, Cisco
Baljeet Chhazal, Group Engagement Manager, Infosys
Today's high-technology companies have supply chains spanning the globe. Their operations require tight control over speed, quality, and cost of supply chain execution to support revenue and margin growth. Outsourced design, manufacturing, and logistics emphasize close collaboration across the value chain. Vast spatial distribution of supplying, warehousing, and consuming nodes pushes logistics optimization to the fore of any supply chain execution transformation initiative. This session discusses how Cisco has extended its supply chain leadership by building flexible and scalable logistics planning, execution, and optimization capabilities on Oracle Transportation Management in partnership with Infosys.
Title: Upgrading to Oracle E-Business Suite 12: Best Practices from Cisco
(Session #15740)
Date: Monday, October 3
Time: 3:30 – 4:30 p.m.
Location: Moscone West - 2024
Speakers:
Chandra Rapolu, Cisco
Anil Lalwani
Are you considering an upgrade to Oracle E-Business Suite 12? In this session, you'll hear from Cisco about key best practices for successfully upgrading to Oracle E-Business Suite 12 to reduce costs and increase productivity. You'll also hear how Cisco capitalizes on Oracle Advanced Customer Services with a focused support team and proactive guidance to maximize performance of Oracle E-Business Suite 12.
Title: Transactional Key-Value Storage: Super Simple, Super Fast, Super Flexible
(Session #15167)
Date: Monday, October 3
Time: 3:30 – 4:30 p.m.
Location: Moscone South – 307
Speakers:
Raghunath Nambiar, Architect, Cisco
Dave Segleau, Director, Product Management, Oracle
SQL is arguably the world's most popular programming language today, and SQL database servers and systems are used in the majority of mission-critical business applications. However, many kinds of applications need many of its capabilities—such as transactions, concurrency, and high performance—usually associated with database servers but do not need the query flexibility (or overhead) of SQL. The Oracle Berkeley DB transactional key-value database engines are ideally suited for such applications. This presentation elaborates on the virtues of a simple key-value API and also discusses some typical applications and usage scenarios.
Title: Cisco Unified Computing System Reference Architecture for Oracle Solutions
(Session #35600)
Date: Monday, October 3
Time: 5 – 6 p.m.
Location: Moscone South - 307
Speakers:
Siva Sivakumar, Director Cisco UCS Performance and Solutions
Greg Blotter, Technical Marketing Engineer, Cisco
The Cisco Unified Computing System (UCS) represents an innovative approach to engineer compute, networking, and storage access components optimized for virtualization in a single integrated platform optimized to meet increasing data center demands. By combining the latest Intel Xeon processor-based servers, unique extended memory capacity, converged network adapters, and stateless computing using service profiles, Cisco UCS reduces TCO, minimizes time to deploy apps, simplifies management, and improves productivity. This platform is ideally suited for Oracle as evidenced by leading results on Oracle and industry benchmarks and Fortune 500 customers who selected Cisco UCS to run Oracle. Come learn why Cisco UCS has become the number three blade vendor in the world in only two years.
Title: Oracle Transportation Management: Cisco Case Study and Product Update
(Session #17261)
Date: Tuesday, October 4
Time: 11:45 a.m. – 12:45 p.m.
Location: Moscone West - 2007
Speakers:
Ginna Raahauge, VP of IT, Cisco
Srini Rajagopal, Director, Logistics Product Strategy, Oracle
This session provides an overview of Cisco's logistics operation and IT strategy and an overview of Oracle Transportation Management as well as the innovative capabilities it provides that enable organizations such as Cisco to more effectively manage their transportation operations. Speakers will discuss the most recent product additions and changes and look at planned innovations.
Title: Customer Experience Forum: Oracle Solutions on Cisco Servers
(Session #35620)
Date: Tuesday, October 4
Time: 11:45 a.m. – 12:45 p.m.
Location: Intercontinental - Sutter
Speakers:
Satinder Sethi, Senior Director, Technical Marketing Engineering - SAVTG, Cisco
Tushar Patel, Technical Marketing Engineer, Cisco
Since its launch in 2009, the Cisco Unified Computing System (UCS) has earned the number three market share in blades shipped worldwide (IDC, May 2011). This extremely rapid growth has been recognized by Oracle customers who have replaced RISC or Itanium2-based alternatives and saved millions in the process. This forum will feature a number of customers such as EMC and the University of Colorado, who will share why they chose Cisco, implementation highlights, and benefits realized to date. A short primer on Cisco UCS will open the session to provide an architectural background, and a Q&A session will address your comments. Hear from those who have trusted their businesses, careers, and future growth to Cisco UCS.
Title: A Real-World Look at Oracle Business Intelligence
(Session #16720)
Date: Tuesday, October 4
Time: 1:15 – 2:15 p.m.
Location: Moscone West – 2000
Speakers:
Kevin Bolden, Sr. Director EDW and BI, Cisco
Joe Thomas, Sr. Director, Business Intelligence, Oracle
Craig Parker
Today's high-technology companies have supply chains spanning the globe. Their operations require tight control over speed, quality, and cost of supply chain execution to support revenue and margin growth. Outsourced design, manufacturing, and logistics emphasize close collaboration across the value chain. Vast spatial distribution of supplying, warehousing, and consuming nodes pushes logistics optimization to the fore of any supply chain execution transformation initiative. This session discusses how Cisco has extended its supply chain leadership by building flexible and scalable logistics planning, execution, and optimization capabilities on Oracle Transportation Management in partnership with Infosys.
Title: Oracle Real Application Testing Meets the Real World
(Session #8551)
Date: Tuesday, October 4
Time: 3:30 – 4:30 p.m.
Location: Moscone South - 102
Speaker: John Kanagaraj, IT Architect, Cisco
Oracle Real Application Testing is a very useful tool introduced in Oracle Database 11g and further enhanced in Oracle Database 11g Release 2. This presentation addresses how Oracle Real Application Testing is being used to do performance testing in a real-world scenario: a major Cisco Systems upgrade.
Title: How Cisco IT Migrated from HP Superdome to the Cisco Unified Computing System
(Session #35621)
Date: Wednesday, October 5
Time: 1:15 – 2:15 p.m.
Location: Moscone South - 307
Speakers:
Sean McKeown, Technical Solution Architect – Oracle, Cisco
Jag Kahlon, IT Architect, Cisco
Cisco IT is systematically moving its production Oracle-based application/database environments from San Jose to a new data center in Texas. To date, more than 6000 Cisco blades have been put into production. The Cisco Unified Computing System (UCS) combines compute, networking, storage access, and virtualization into a single system managed as a cohesive entity. Mission-critical workloads have moved from Itanium2-based systems to Cisco UCS. This session will highlight best practices, TCO, and performance improvements. Tools such as Oracle Data Guard to help ensure a smooth transition of services and Oracle Real Application Clusters will be addressed. If you are considering Itanium2 migrations today let Cisco offer you a solution.
Title: Oracle VM Consolidation and Path to the Cloud on Cisco Unified Computing System
(Session #9208)
Date: Thursday, October 6
Time: 9 – 10 a.m.
Location: Moscone South - 252
Speakers:
Ronen Kofman, Director, Oracle VM Product Management, Oracle
John McAbel, Senior Product Manager, Cisco
Oracle VM provides users with an array of new capabilities to help manage and consolidate workloads as a first step to a cloud implementation. The underlying hardware must be architected to combine compute, network, and storage elements balanced correctly to help ensure maximum performance. Oracle VM on the Cisco Unified Computing System (UCS) represents a proven path toward moving to the benefits of cloud computing. The features of Oracle VM will be aligned to capabilities of the Cisco UCS to deliver an affordable, performing, reliable solution to protect and separate data workload from system resources. This session will highlight reference architectures, validation testing, and the response of primary customers. Cloud computing: are you ready?
Demonstrations
Visit Cisco in booth 721 and discover how we are reinventing the data center to empower proactive Oracle infrastructure. You will learn how Cisco Unified Computing System can reduce total cost of ownership, increase IT staff productivity and business agility, and help enable scalability. As a trusted source for highly secure mobile business applications and hardware, you will see how Cisco delivers on the new collaboration experience with Cisco Cius and AppHQ.
- Oracle Middleware in a Stateless Environment
- Oracle Infrastructure Management in a Cloud Environment
- Oracle Berkeley DB in NoSQL Data Store
- Scalable Oracle Solution on Cisco Unified Computing System (Cisco UCS)
- Cisco Unified Computing System powered by Intelligent Intel® Xeon® Processors
- Collaborate and Compute While Mobile with Cisco Cius and AppHQ
- Migrating Oracle with Cisco Services
- Oracle E-Business Suite Performance in a Stateless Environment (Intel Booth 711)
- Learn about the key benefits of running Oracle RAC on the Cisco Unified Computing System (Cisco UCS)
- With Cisco Intelligent Automation software, your organization can automate the scheduling of application workloads including Oracle e-Business Suite, PeopleSoft, and JD Edwards, as well as Oracle database jobs and business intelligence. For cloud-based environments, whether for Oracle test / development or application and database hosting, Cisco Intelligent Automation for cloud provides the self-service provisioning and orchestration required to improve IT speed, agility, and flexibility.
- "NoSQL" is increasingly gaining popularity as a "big data" platform. Cisco and Oracle joined forces to create solutions that offer enterprise-class performance and scalability by combing the powers of Oracle Berkeley DB, Cisco rack-mount servers, and the Cisco Nexus family of switches.
- Cisco UCS provide customers with leading scaling, performance, and expense savings across a wide range of Oracle solutions.

- Cisco Cius is a mobile collaboration platform that addresses the mobile, social, video and virtual needs of the mobile enterprise. With Cisco's AppHQ, they deliver a comprehensive and secure user experience by integrating Cisco Unified Communications and Collaboration capabilities, extending one's desktop experience to the mobile worker to accelerate their personal productivity.
- Visit Intel booth 711 to see Oracle E-Business Suite on Cisco UCS.
Learn how you can go within, between, and beyond the clouds with Cisco and Oracle during our in-booth theater presentations.
| Theater Presentations: | |
|---|---|
| Monday, October 3 | 10:00 a.m. – 5:30 p.m. |
| Tuesday, October 4 | 9:45 a.m. – 6:00 p.m. |
| Wednesday, October 5 | 9:00 a.m. – 4:00 p.m. |
Meet with Cisco Data Center Experts
Executives from the Cisco Data Center and Cisco Collaboration teams, along with subject matter experts, will be available to meet one-on-one to discuss our products and solutions.
To request a meeting at Oracle OpenWorld with a Cisco Data Center or Cisco Unified Computing System (UCS) subject matter expert, contact your account manager or send an email to cisco_oow11@external.cisco.com.
We look forward to seeing you at Oracle OpenWorld 2011.
Cisco Events App

Download the Cisco Events Mobile App and Win
Download the free Cisco Events app and start earning points and prizes by checking into different Cisco activities and websites. View program highlights and reference materials and link to peers, Cisco experts and partners, including EMC, Intel, and Net App, all from one application.
Participants that check into 2 or more activities in at least 3 categories, will earn the official Cisco at Oracle OpenWorld badge. This special badge is worth 500 Cisco Preferred Access rewards points, redeemable for discounts on upcoming events or certification exams, carbon offsets, and more. Those that participate in the Cisco at Oracle OpenWorld 2011 specific mobile app game check ins will be entered into a random prize drawing for a Jawbone Jambox wireless portable speaker that lets users seamlessly stream and share music, movies, games, and conference calls anywhere. One winner will be chosen per day during the conference. Winners will be notified via email and announced through Twitter. Winners do not need to be present to win. However, prizes must be picked up at the Cisco booth prior to the exhibit hall closing on Wednesday.
You need to download the app only once and can use it as you participate in ongoing Cisco events and activities. (Available for iPhone 3G and above, Blackberries with 6 OS and HTML 5, Android 2.0 and above with HTML 5, and Windows 7 with HTML 5.) For more information, download the Cisco Events mobile app FAQ
.
Download the app today, directly from you mobile device:
Cisco Events App for iPhones: ddut.ch/ciscoevents
Cisco Events App for Androids, Blackberries, and Windows 7: bit.ly/ciscoevents
The program on the app begins Wednesday, September 28. Follow us on Twitter (@CiscoDC and @CiscoEvents) for more details.

Handle
Channel