National Retail Federation 2009

Big Idea Sessions

National Retail Federation 2009

See the following Cisco retail experts speak at NRF Big Idea Sessions about key industry issues:

Big Idea Session 1
Date: January 12, 2009
Time: 10:30–11 a.m.
Location: 3D08
Session Title: Who Is Watching the Store? PCI Audit Best Practices

Session description: Today’s connected consumers can purchase any time and anywhere. With all of the personal and financial data being transmitted over multiple devices and channels, retailers are more challenged than ever to protect consumer data as well as their own brand and overall profitability. PCI has evolved from industry compliance to mandate; audits can be daunting and complex and require more than “checking the boxes.” This session highlights best practices for working with an auditor and establishing an ongoing retail security framework.

Session speakers:
Carol Ferrara-Zarb, Retail Solutions Manager, Cisco
Christian Janoff, Retail Enterprise Architect, Cisco


Big Idea Session 2
Date: January 13, 2009
Time: 11:30 a.m.–noon
Location: 3D09
Session Title: Lean Retail Architecture: Doing More with Less

Session description: How can CIOs deliver more capabilities in a time of decreasing budgets? How can IT avoid paying too much for underutilized infrastructure that adversely affects new application deployment and peak load periods, resulting in increased costs? Learn how a Lean Retail Architecture helps you do more with less and do it more effectively.

Session speaker: Michael Heffler, Industry Solutions Manager, Cisco


Big Idea Session 3
Date: January 13, 2009
Time: 3–3:30 p.m.
Location: 3D09
Session Title: Mobile as the Next Channel: Hype or Reality?

Session description: Telephone? Camera? Direct link to best friends? Audio player? Television? Wallet? It's today's mobile phone, and it's all of the above. Mobiles are an ubiquitous presence in daily life, used for everything from 24x7 communication with friends and loved ones to a primary means of business communication. Is this essential tool becoming the next commerce channel? What types of strategies should retailers adopt to meet customers on their mobiles?

Session speakers:
Lisa Fretwell, Director, Internet Business Solutions, Cisco
Lindsay Parker, Director Global Retail Solutions, Cisco
Jon Stine, Director, Internet Business Solutions, Cisco


Big Idea Session 4
Date: January 13, 2009
Time: 3:45-4:30 p.m.
Location: 3D09
Session Title: Cisco TelePresence Collaboration in Retail

Forget low-quality, highly complicated, and low-utilization video conferencing. Forget long flights, long customs lines, high airfares, and big carbon footprints. Cisco TelePresence delivers an "in-person" global collaboration experience without any of these headaches. This session will highlight innovative ways that retailers are changing the way they work using Cisco TelePresence collaboration. Specific examples will cross the traditional retail business model from the concept to the consumer.

Session speakers:
Paul Schottmiller, Director, Internet Business Solutions Group, Cisco
Alan Benway, Executive Director, TelePresence Product Management, AT&T