Gary Bridge Biography - Cisco Systems

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Gary Bridge is Senior Vice President of the Internet Business Solutions Group (IBSG). Cisco's IBSG works with many of the world's leading companies and governments to help them become more effective through changed business processes and intelligent technology deployment.

Bridge brings solid industry knowledge and broad experience to the organization. Prior to joining Cisco, he was corporate vice president of IBM's Worldwide Marketing Management and Market Intelligence. At IBM, he was instrumental in the development of IBM's e-business strategy and was responsible for marketing management, brand strategy and worldwide customer information. Prior to IBM, he led his own strategy consulting firm for ten years, serving multinational clients in the IT, industry, finance, and publishing industries.

A former professor at Columbia University, Bridge has had associations with a number of prestigious "think tanks", including the RAND Corporation, Battelle Memorial Institute, and the Defense Advanced Research Projects Agency (Secretary of Defense).

A native Californian, he graduated from University of California, Los Angeles with a B.A. in Economics and an M.A. and Ph.D. in Psychology.