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Audience Profile

Cisco Networkers 2007

audiencePartnerships are at the forefront of Cisco's corporate strategy, and we are fully committed to making Networkers at Cisco Live a successful venue for you.

Networkers at Cisco Live is our single largest customer event of the year, hosting thousands of technical professionals from all over North America. One of the most important components of the event is the World of Solutions Expo, where Cisco and Cisco partners can showcase their latest solutions and interact with these loyal customers.

Past attendees have provided the following feedback:

  • 75 percent play a key role in the purchasing decision at their company or institution
  • 49 percent have a budgeted network or software project coming up within the next 12 months
  • 49 percent indicated they would increase their level of deployment
  • 48 percent of the attendees indicated they would start evaluating a new Cisco product or technology
  • 39 percent indicated they would recommend a Cisco product or technology

Source: Cisco Networkers 2006 registration and survey data.

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Other highly/significantly represented industries include: Manufacturing, Healthcare, Retail, Energy/Utilities, Professional Services, Media/Entertainment, Transportation, Wholesale/Distribution, Hospitality/Hotels and Leisure

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Other significantly represented titles include: Operations, Security, Data Center, Consultants and Executive Management.

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*The chart shows the budget amounts of the 2006 attendees who have a known network or software project coming up within 12 months and with a budget amount of $10,000 or greater.


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*A qualified project has a timeframe between 0 and 12 months with a budget amount of $10,000 or greater.

Attendees' Areas of Interest*
Main Networking Technology Interests Percent
Infrastructure - Routing 72%
Infrastructure - Switching - Core 70%
IP Communications 60%
Wireless 56%
Security 56%
Secure Connectivity (VPN, IPsec, MPLS) 53%
Management network 50%
IP Communications - Contact Center 22%
Optical 18%
Storage 17%
Cable 11%
Other 1%

*Attendees were able to select multiple areas of interest. Of those attendees that answered this question, the percentages reflect their interest in a particular area(s).


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Some Companies and Organizations Represented by Cisco Networkers 2006 Attendees
21st Century Insurance Company Herman Miller, Inc.
24 Hour Fitness USA, Inc. Hertz Corporation
3M Hilton Hotel
Abercrombie & Fitch Co Home Depot
Adobe Systems Honda of America
Advanced Technical Solutions IBM
Adventis Health System, Inc. Idaho Power Company
Air Jamaica Intel Corporation
Air Products and Chemicals, Inc. Internal Revenue Service
Alameda Power & Telecom Intuit, Inc.
Alaska USA Federal Credit Union Investors Bank & Trust Company
Alberta-Pacific Forest Industries JCPenney
Alegent Health Johns Hopkins University
Altera Corporation JP Morgan Chase & Co.
American Express Kaiser Permanente
American Greetings Corporation KB Toys, Inc.
American Red Cross Lawrence Livermore Nat Lab
AT&T Corporation Le Cordon Bleu Culinary School
Automatic Data Processing, Inc. Lehman Brothers, Inc.
Avera Mckenna Hospital Levi Strauss & Company
Avid Technology, Inc. Lewis-Clark State College
Avon Products, Inc. Library of Congress
Axa Technologies, Inc. Liebert Corporation
Axium Internetworking, Inc. Lifespan Corporation
Axtel SA de CV Lockheed Martin
Bae Systems Loew's Corporation
Bahamas Telecommunications Co. London Metropolitan University
Baker College Long Beach School District
Barclays Global Investors Longs Drug Stores Corporation
Barnes & Noble Booksellers Lowes Companies
Bass Consulting Services, Inc. LSI Logic Corporation
Bayer Corporation Lucent Technologies, Inc.
Bechtel Lufthansa
Belkin Corporation Marriott International, Inc.
Bell Canada MasterCard International, Inc.
BellSouth Corporation MasterLink Corporation
Benedict College Merrill Lynch
Berbee Info Networks Corporation Microsoft Corporation
Boeing Company Morgan Stanley
Booz Allen Hamilton, Inc. Motorola, Inc.
Boston College Mutual Omaha Insurance Company
Boston Communications Group National Bank of Canada
Brasil Telecom Nationwide Corporation
Bristol-Myers Squibb Company Nestle USA, Inc.
British Telecom New England Institute of Tech
Broadcom Corporation Nordstrom, Inc.
Cabelas Northern Trust Company
Cable & Wireless Northrop Grumman
California National Guard Northwestern University
Carnegie Mellon University Norwegian Petroleum Directorate
Caterpillar, Inc. Novartis Pharmaceuticals Corporation
Catholic Health Initiatives Oklahoma State University
Bristol-Myers Squibb Company Nestle USA, Inc.
CDW Corporation Pacific Gas and Electric Co.
Cellcom Israel Ltd. Pennsylvania Nat’l Casualty Ins
Centennial de Puerto Rico Pennsylvania State University
Centers For Disease Control Pepperdine University
Central Bank of Turkey PepsiCo
Charles Schwab & Co. Perot Systems Corporation
Charlotte Pipe & Foundry Co. Petco Animal Supplies, Inc.
Charter Communications, Inc. Pfizer Corporation
Chevron Philips
Chicago Mercantile Exchange PricewaterhouseCoopers LLP
Cingular Wireless Princess Cruise Line Ltd
City of Tampa Progressive Insurance
Cleveland Browns Football LLC Purdue University
Clorox Company Qualcomm Incorporated
Cnet Networks, Inc. Quest Diagnostics
Comcast Corporation Qwest Corporation
Comstor Corporation Reuters Ltd
Comtech LLC RJ Reynolds Tobacco Company
Cox Communications, Inc. SBC Communications, Inc.
DaimlerChrysler Corporation Schering-Plough Corporation
Danish Government Schlumberger
Data Processing Sciences Corporation Schoenmann Produce Company
Dell, Inc. Scotiabank
Deloitte Shell
Department Veterans Affairs Siemens
Deutsche Bank Sony Electronics, Inc.
DHL Southwest Florida Water Management District
Dow Jones & Co., Inc. Sprint Corporation
Earthlink, Inc. State of Minnesota
EDS Swisscom
Ernst & Young LLP Symantec
Exxon Mobil Corporation Target Corporation
FAA Siemens
FBI Time Warner, Inc.
Federal Network Services, Inc. TRW Automotive
Federal Reserve Bank United States Government
Fedex United States Postal Service
Ford Motor Company University of British Columbia
Gartner, Inc. University of Nebraska
Genentech, Inc. Vanderbilt University
General Dynamics Corporation Veeder-Root Company
General Electric Company Verisign, Inc.
Georgetown University Verizon Communications, Inc.
Georgia Institute Technology Visa
Getronics Austria GmbH Vodafone
GMAC Volvo
Goldman Sachs WW Grainger, Inc.
Goodyear Tire & Rubber Company Wachovia Bank National Assn
Government of Canada Walgreens
Grainger Integrated Supply Wal-Mart
Harley-Davidson, Inc. Warner Bros Entertainment
Harris Corporation Wellesley College
Harvard University Wells Fargo, Inc.
Hawaiian Telcom, Inc. Xilinx, Inc.
Health Net, Inc. Yellow Book USA, Inc.
Heart Technologies, Inc. Yum Brands, Inc.

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