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Cisco at NAB 2011

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Reinventing the TV Experience. Together


Join Cisco at NAB 2011, April 9 -14 in Las Vegas, and see how Cisco is setting media free from the traditional boundaries of time, place, and platform. With Cisco Videoscape, you can bring your content to viewers anytime, anywhere, over any screen. It provides a new cloud-based platform for you to deliver the next generation of TV entertainment with your service provider partners.

Cisco Videoscape offloads the burden of formatting your content for a seemingly endless array of consumer devices and screens, and preserves your existing business and advertising models. You can deliver your content with uncompromising quality and full protection, and profit from it in amazing new ways.

Additionally, the recent acquisition of Inlet Technologies will help enable Cisco to strengthen the media streaming capabilities of Cisco Videoscape and deliver superior video experiences.

Visit Cisco Booth SU2617 in South Upper Hall, and the Inlet Technologies (now a Cisco company) Booth #SL9610 to find out how to bring new levels of interactivity, personalization, and profitability to your content.
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Live Broadcast with singer-song writer Jewel

Join us on April 13th, 2011 for a live broadcast of a special TelePresence event with multi-platinum singer-song writer Jewel, in an acoustic performance. Learn More


Register for a free exhibits-only guest pass for NAB 2011, compliments of Cisco.

To reserve your free exhibits-only pass, enter the code found on the PDF below when registering for NAB.

Download Free Pass Instructions

Show Dates and Location
Conference:April 9 14
Exhibits:April 11 -14
Location:Las Vegas Convention Center, Las Vegas, Nevada
Exhibit Hours
Monday, April 119 a.m. 6 p.m.
Tuesday, April 129 a.m. 6 p.m.
Wednesday, April 139 a.m. 6 p.m.
Thursday, April 149 a.m. 2 p.m.

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Cisco Booth Demonstrations


Visit Cisco Booth #SU2617 in the South Upper Hall to see the following solution demonstrations.

Videoscape Experience
Cisco Videoscape is a new cloud-centric video and services platform that helps service providers to deliver the next generation of TV entertainment.

Our Videoscape demonstration at NAB will show how content can be delivered free from the traditional bounds of time, place, and platform, bringing it to viewers anytime, anywhere, over any screen. It does so while guaranteeing the quality of experience consumers expect, delivered with full protection, and opening new opportunities for enhancing profits.

We will show:

  • Integration of linear, on-demand and over-the-top content with Cisco Videoscape Media Suite - a full life cycle content management system for Cisco set-top boxes (STBs), Cisco soft clients (PCs), Internet TVs, tablets and smart phones, and the second-screen experiences unmanaged devices can enable
  • Media distribution within and outside of the home with Cisco Videoscape Media Gateway and Cisco Videoscape Conductor, a standards-based, real-time network and device management tool


Videoscape Cloud
See how Videoscape helps content and service providers deliver a unified experience to consumers. Incorporating scalable computing resources, storage, and virtualization, Cisco will demonstrate comprehensive end-to-end solutions for the digital media supply chain. Focusing attention on the complex logistics required for "TV Everywhere,"we will focus on content ingest, transformation, delivery, monetization, and analytics.

Important Components of Videoscape Cloud Demonstration:

Cisco Unified Computing System: Get high-performance, scalable, on-demand computing resources.

Cisco DCM and Cisco D9036 Encoder: Industry leading compression and multiplexer solutions provide high quality content ingest for consistent viewing experiences.

Videoscape Media Suite: These offer content and brand management solutions for platform-specific publishing. The suite provides the rules and policies by which content is made available for use and consumption.

Videoscape Clients: Consumer experiences are displayed on set top box, gateway, and software-based clients for the "TV Everywhere" deployment model.

Open Platform: Using industry standard interfaces, Cisco will demonstrate how third-party media applications including Signiant and Civolution, along with Isilon storage, can operate within the platform in a virtualized and optimized state.

Unified Computing System Certified: This program highlights the certification of industry-leading media applications and storage solutions for the Unified Computing System platform.


Cisco TelePresence for Broadcasters
Come see how Cisco TelePresence EX90 is transforming the way broadcasters gather news and create content. With this solution any desk can become a personal telepresence and collaboration space. Cisco TelePresence EX90:

  • Reduces time to market (on-air)
  • Allows talent and guests to be reached more easily, bringing the studio to talent
  • Improves guest interviews with ubiquitous low-latency HD video
  • Reduces truck roll needs, set-up costs for audio/video with field broadcasts, and travel costs

Visit the Inlet Technologies booth to see the following product demonstrations, each of which will feature Inlet's market-leading adaptive bitrate (ABR) support:

  • Spinnaker Live Streaming:
    • Reaches multiple screens
    • Allows for ad insertion and monetization
    • Provides internal encapsulation for greater reach and higher output density

  • Armada High Volume Transcoding Management for Video on Demand:
    • Reaches multiple screens
    • Provides just-in-time and real-time transcoding
    • Offers iOS segmentation and encryption support

Exhibit Hours
Monday, April 119 a.m. 6 p.m.
Tuesday, April 129 a.m. 6 p.m.
Wednesday, April 139 a.m. 6 p.m.
Thursday, April 149 a.m. 2 p.m.

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Speaking Sessions

Cisco will present at NAB in a panel session hosted by The World Teleport Association and Society of Satellite Professionals.

If My TV is So Smart, How Come There's Nothing On?
Date/Time: Monday, April 11th, 11:30 11:55 a.m.

Description: The days when children could complain that there is "nothing on TV" are just about over. Smart TVs, sporting interconnection with IP-based consumer devices, are blowing up the boundaries of the walled garden and transforming the media consumption experience. What is possible now, what is coming down the pike and how will content owners and content distributors adapt?

Additional Sessions Include:


Reaching Every Screen an Adaptive Bitrate (ABR) Education from the Insiders
Date/Time: Tuesday, April 12th, 4 - 4:30 p.m. in the Broadband Pit (SU 10502):

Description: You may have heard of adaptive bitrate (ABR) streaming. Now it's time to understand why you need to develop your own ABR strategy. Hear from John Bishop, co-founder and senior vice presidethnt of products and business development at Inlet Technologies, now part of Cisco. Inlet has supported adaptive streaming in its products for more than two years, and was instrumental in developing the specifications for this game-changing technology. John will walk you through the history of ABR, and explain how it can help you can reach every screen with high quality video. You will also learn about the different ABR formats, as well as best practices for ABR implementation.

Case Study: Telepresence in Government Behind the U.S. General Services Administration (GSA) Telepresence Rollout
Date/Time: Tuesday, April 12th, 3 - 3:45 p.m.
This session will be presented by AT&T.
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Meet with Cisco


Cisco executives and subject matter experts will be available to meet with you one-on-one at NAB. Contact your Cisco account manager to schedule your private meeting.


Participate in Cisco activities at the NAB conference and earn prizes.

Download the Cisco Events App for free and start earning points and prizes by checking into different Cisco activities and websites. View program highlights and reference materials, and link to peers, Cisco experts, and partners all from one application.

Once you've downloaded the application you can use it to participate in ongoing and future Cisco events and activities. The Cisco Events App is available on the iPhone 3G and higher, Blackberry models with OS 6 and HTML 5, Android 2.0 models and higher with HTML 5, and Windows 7 with HTML 5.

To download the Cisco Events App onto iPhones visit the Apple App Store or http://ddut.ch/ciscoevents. To download it onto Android and Blackberry phones, or for Windows 7 application downloads, visit http://bit.ly/ciscoevents on your mobile phone.

The Cisco at NAB app program will begin on Friday, April 8.

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Cisco Events App Terms and Conditions

Follow us on Twitter at @CiscoSP360 for more details.


Live Broadcast with Singer and Songwriter Jewel


Live Broadcast with Singer and Songwriter Jewel

Thanks to everyone who watched Jewel live online from the Cisco San Jose campus studios, one of the 12 remote Telepresence sites, or from their mobile devices. It's obvious how much she is adored by the commentary of her fans.

@schassal: @jeweljk Great job today..... You sounded fantastic on Cisco TelePresence

@abcerra: "It's a pleasure to TELEmeet you" listen during @jeweljk telepresence concert

@jeanne_ohh: Jewel rocks the yodel like no one else can! Thank you! Great online concert!

Make sure you check out our Cisco Events mobile application for iPhone (ddut.ch/ciscoevents) and Android/Blackberry (bit.ly/ciscoevents).

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Upcoming Related Events

Cisco Live!
July 10-14, 2011
Las Vegas, NV
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Exhibit Hall Hours

April 11-13: 9 a.m. 6 p.m.

April 14: 9 a.m. 2 p.m.

Booth Information

Cisco Booth SU2617
(South Upper Hall)

Inlet Technologies Booth SL9610
(South Lower Hall)