12:10–12:15 p.m.

Welcome and Introduction

Speaker: Brian Morris, Global Business Development, Digital Media Networks, Service Provider Video Technology Group

12:15–1:30 p.m.

Medianet Technology: Transforming the Video Experience
The media and broadcast industry is undergoing profound transformation, driving the need for “medianet” technology: intelligent media-optimized IP networks that are optimized for end-to-end rich media delivery, from the point of ingest all the way to customer screens, unleashing transformation of the video experience.

Speaker: Bob McIntyre, Chief Technology Officer, Service Provider Video Technology Group

1:45–3:15 p.m.

Contribution and Primary Distribution Networks
This session focuses on solutions to address major evolution trends in contribution networks: migration from standard definition to high definition, migration from MPEG-2 to MPEG-4 AVC (H.264), migration of terrestrial video from circuit-based technologies to an IP-based architecture, and an increasing requirement for low-latency encoding, particularly in news contribution.

Speakers:
Tilak Sikri, Director, Contribution Solutions, Service Provider Technology Group

Azita Kia, System Development Manager, Service Provider Video Technology Group

Peter Chave, Product Manager, Service Provider Video Technology Group

Craig Lau, VP Information Technology NBC Olympics

3:30–5 p.m.

Medianet: Network as the Platform to Implement Digital Workflow
An intelligent network platform can unleash the power of digital workflow applications and maximize the utilization of computational and storage resources. The session focuses on the critical network considerations for a digital workflow deployment and medianet innovations.

Speaker: Dimitris Papavassiliou, Head of Digital Workflow Solutions, Media & Broadcasters, Europe

1:45–3:15 p.m.

Next-Generation Satellite and Multiplatform Systems for Any-Play Delivery
The world is presently experiencing significant growth in the direct to home (DTH) and satellite broadband markets, while green field deployments are maximizing the usage of satellite as part of their newly deployed multiplatform networks. Even traditional operators, especially telcos, are reviewing the role satellite can play in content and application delivery, as an adjunct to existing services, in driving their user experience. This session will outline developments in ground networks that drive satellite and multiplatform offerings, third-generation satellite broadband services, and how this can provide an integrated national footprint for service delivery. Secondly, we will then outline how the addition of routing (and potentially satellite cross-linking) on the satellite infrastructure creates a merged ground-space systems architecture that will drive future services and new delivery models, thereby offering an interesting dynamic for utilization of next-generation Ka-band broadband and reverse-band BSS satellites.

Speakers:
Rick Sanford, Chief Operating Officer, Cisco IRIS

Mark Noe, Consulting Solutions Architect, CCIE 1331

3:30–5 p.m.

Satellite and Multiplatform Content Delivery Systems plus Satellite Media Gateway (Set-Top Box)
The direct-to-home offering has traditionally delivered content to the home by broadcast, moving from standard definition to high definition, while adding a personal video recorder (PVR) and some incremental interactive capability. Today, a media consumer may view a program on standard-definition or high-definition TV, over the web, through an interactive video-on-demand (VoD) service, or on a mobile device. This session examines the powerful technologies that make it cost-effective to process media for distribution across multiple platforms, including satellite, at the same time, and the uneven journey toward deployment. We then address how the consumer experience is further enhanced by the integration of these services with Cisco's next-generation media gateway, including the connected home, addressing the next generation of applications and services, how a conditional access system (CAS) and digital rights management (DRM) will evolve during this process, and the evolution to multiplatform, multiscreen offerings.

Speakers:
Ken Morse, Chief Technical Officer, SPVTG

Dave Lively, Senior Manager, Service Provider System Development