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ITU Telecom World 2009

ITU Telecom World 2009

Corporate Overview

Cisco unites with the most influential names in information and communications technologies (ICT) as they assemble every three years at the ITU Telecom World event. This global gathering provides the platform for exploration of the reach and role of ICT. Together, we seek to expand opportunities for communities to benefit from the connected life experience.

Cisco is continuing its longstanding support for ITU initiatives, programs, and standards through three critical focus areas at this year’s event:

  • Bridging the digital divide: Meeting the ITU and UN mandate for the Millennium Development Goals and the eight 2015 objectives
  • Climate change: How ICTs can help make the planet greener
  • Disaster relief: Industry response to natural disasters

We see the network as the platform that delivers and transforms instant life experiences to benefit the global community. With an eye on the ultimate benefits to the world’s communities, especially those that are underserved, Cisco seeks to collaborate with a broad spectrum of partners to create a sustainable business model and social environment supported by innovative ICT policies and standards.

Please visit the Cisco stand in the Telecom Village (Hall 2) during your visit to ITU Telecom World 2009.

Chambers Welcome Message

Video from VMworld 2009

Cisco Chairman and CEO John Chambers speaks about the importance of the network in business, education, government and home communications. (3:04 mins)

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Cisco Chairman and CEO John Chambers speaks about the importance of the network in business, education, government and home communications
(3:04 min)

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ITU Youth Forum

The Youth Forum, sponsored by Cisco, will feature the next generation of ICT talent as it begins to assume its vital role in shaping the future of the network as the platform for a wider range of life experiences.

Youth Forum Luncheon

Amy Christen

 

Amy Christen
Vice President, Corporate Affairs
Cisco


Christen will talk about how Cisco Networking Academy is using social media tools like Twitter and Facebook to provide environments for community to connect, share intelligence, and increase communication between students, alumni, instructors and Cisco.

    Monday, 5, October
    13:00 – 14:30,
    Location: PALEXPO – LE CERVIN & MONT-BLANC RESTAURANT


Online Games: Beyond Entertainment

This minisession explores the role of gaming for:

  • Fun
  • Business
  • Health
  • Politics

Workshop leader: Michael Best, Assistant Professor, The Sam Nunn School of International Affairs, Georgia Institute of Technology (USA)

Guest speaker:

Dennis Frezzo

 

Dennis C. Frezzo, Ph. D.
Chief Learning Scientist, Network Academy Learning Systems Development
Cisco




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The wide range of technology and solutions we will share at ITU Telecom World show are based on the Cisco heritage of thought leadership and market innovation. Cisco is committed to helping our customers make the transition from service provider to experience provider by evolving the network to a medianet. These intelligent networks are optimized for rich media that can help drive video strategy for enterprises, consumers, and service providers.

Cisco product, technology, solution, and concept demonstrations will include:

Cisco Interactive Demonstrations

Video

Learn how to deliver personalized, interactive, transparent customer experiences through a rich-media network architecture: a medianet. See our service provider advanced media, entertainment service, and connected life at home offerings.

Mobility

4G = IP = Cisco
Learn how Cisco is leading the 4G mobile Internet transformation by allowing users to connect to any device using any technology to access personalized resources and information. See interactive demonstrations based on the IP Next-Generation Network (NGN) architecture to learn more about Cisco’s solutions offerings for mobile Internet monetization, IP RAN backhaul, and mobile WiMAX.

Routing and Switching

Take advantage of the operational and economic benefits of media-aware IP NGNs to deliver quality user experiences. Visualize the power of an end-to-end Cisco IP NGN with the Cisco Interactive Solutions Showcase featuring:

  • Multimedia content
  • Animated network architectures
  • 3D models

Unified Service Delivery

Cisco’s Unified Service Delivery (USD) solution unites the data center and IP NGN, providing an end-to-end secure virtualized experience from application to the customer. Learn how USD baseline infrastructure leads to an integrated environment that optimizes costs and increases service and feature rollout and supports service implementations including:

  • Video
  • Cloud
  • Unified communications
  • medianet
  • Collaboration



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Monday, 5 October 2009, 14:30 – 15:30

OpCl. 1: Official Joint Opening Forum and Heads of State Contributions

John Chambers

 

John Chambers
Chairman and CEO,
Cisco


Sunday, 4 October 2009, 14:30 - 16:00

Hal Gurley

 

Hal Gurley
Managing Director, Internet Solutions Business Group,
Cisco


Youth Forum Panel: Innovative Technologies and Services: New Vision

It’s hard to imagine, but when most Youth Forum participants were born, very few people in developingcountries had access to a telephone. Even in developed countries, phones at the time were largely fixed line terminals except for a few mobile devices that looked like big bricks. The Internet had not yet gone commercial and bulky personal computers (PCs) were just making their debut. Today, there are more than 4 billion mobile voice subscribers, the vast majority of them in developing countries. Innovative broadband technologies promise to put both voice and high-speed Internet services within reach of almost everyone, even in locations that were once thought to be beyond reach. Some of these technologies include FTTH (fibre to the home), largely for high-end markets, and fibre backbone networks coupled with a range of broadband wireless technologies, such as 3G, HSPA, WiMAX and LTE serving more markets. The development of low-cost laptops and smart phones means it’s no longer necessary to have an expensive computer to join the Information Society. New applications and content tailored for nearly every user, including content generated by users themselves, continue to drive demand for ICT services from all segments of society, all regions of the world. Technological advances have changed the very way we communicate. For many young people, texting and online chat are the dominant forms of communication, whether on a mobile phone, smart phone, PC or gaming console, together with the self-generated photos and videos they upload on their favorite social networking sites.

These developments have been spurred by innovation in technologies, the creation of new products and services and access to information. Young people have been at the forefront in driving this process as users, researchers, developers and the entrepreneurs that have established many successful ICT-based businesses, demonstrating how the Internet and ICT-based solutions can be used as an enabler for business and social development activities around the globe.

What technological innovations are likely to evolve in the next five to ten years? Which ones will help to promote universal access and achievement of the MDGs and WSIS objectives-ICTs for all? What kinds of assistive technologies are being developed for persons with disabilities to allow them to use today’s ICTs? Once connected, how can we ensure safe and responsible use of ICTs?

This session will introduce participants to today’s promising technologies to prepare them for later sessions and discuss likely trends in future technologies and applications and how they will shape innovation, creativity, information sharing and collaboration among users.

Wednesday, 7 October 2009, 16:30 – 18:00

Suraj Shetty

 

Suraj Shetty
Vice President, Worldwide Service Provider Marketing,
Cisco


ICT.5: Promoting Demand, Accelerating Adoption

Even though ICT and broadband technology and services are widely available, they are often not adopted or used. Many factors ranging from affordability, education, culture, language, and perceived utility affect adoption of ICT and broadband. This session examines what factors affect people's decisions/ability to use ICT and broadband and what can be done to improve rates of adoption and utilization.

KEY QUESTIONS: - What are the key factors affecting decisions to use ICTs/broadband? - How important is price? - How important is local content? - What is the right balance between the market and government intervention? - What role do/can social networks play in driving demand? - How important are traditional media in creating demand for ICTs/broadband? - What are some specific examples of program that have increased demand/utilization?

Wednesday, 7 October 2009, 16:30 – 18:00

Mr. Olivier Dupont

 

Olivier Dupont
Consulting Engineer, Office of the President,
Cisco, France


GREEN.3: Measuring Up: Goodbye to Green Washing

There is much innovation now on Green ICT, including new network technologies such as NGN, solar powered chargers, universal chargers, more energy efficient modes for power operation of devices and solar powered base stations But there are currently no standard measures to be able to compare one solution from another (fixed versus mobile) or to measure the impact of ICTs on reducing energy consumption in other sectors. This session will highlight the difficulties in comparing one Green ICT innovation from another. Exchanging ideas on these issues and seeing how better measurement can be implemented to help advance the Green ICT and avoid "green washing" will be a timely discussion for this audience.

KEY QUESTIONS: - Can we adequately compare different green products or does this amount to comparing apples with oranges? - With the level of complexity and differing functions at the network and data centre level, is it possible to come up with meaningful metrics for the green industry? - How can we use measurements developed in other domains e.g. government policy? Is there a need to coordinate these various efforts?

Thursday, 8 October 2009, 11:00 – 12:30

Robert Pepper

 

Robert Pepper
Vice President, Global Policy and Government Affairs,
Cisco


REG.2: Setting a New Agenda

Nearly all countries now have a regulatory authority to look after markets which are competitive to differing degrees. A wide array of tools has been developed, including market analyses and impact assessments, plus instruments such as number portability and mandated sharing of infrastructure.

KEY QUESTIONS: - Is the future more of the same or is there a Regulation 2.0? - How do we measure competition and can there ever be too much? - What is the most important tool for future regulation? " Is there an end-game, a way to withdraw from regulation?

Thursday, 8 October 2009, 14:30 – 16:00

Dennis Frezzo

 

Dennis C. Frezzo, Ph. D.
Chief Learning Scientist, Network Academy Learning Systems Development
Cisco


Youth Forum Workshop: Online games: beyond entertainment

Many teenagers have become addicted to online games. While parents may seek to curb their use, this popular pastime can lead to more than just fun and games. Businesses are now using games to get feedback on new product lines, make major announcements, and build customer loyalty. Political activists have also gotten into the act. Games are used to mobilize voters and have succeeded in getting people to the voting booth, somehow breaking the magnetic attraction the computer seems to hold over many blurry-eyed users. Health activists have developed games to encourage good eating habits. How long will it be before companies selling harmful products like cigarettes or sugar-rich food will release games to attract new consumers? This mini-session explores the role of gaming for fun, business, health, politics and more. How can Youth Forum participants use gaming to advance their own agenda? How has gaming changed the way young people (and even some older ones) communicate?

Thursday, 8 October 2009, 16:30 – 18:00

Monique Morrow

 

Monique Morrow
Distinguished Consulting Engineer,
Cisco


BUS.5: Cloud computing

Our interaction with advanced networks depends on the devices we use, from large video screens to netbooks and smartphones. Consumers face difficult choices for home and personal devices, not only between brands, but in deciding between classes of device. Enterprise users want longer-lasting devices, with guarantees of service.

KEY QUESTIONS: - What has made cloud computing more than hype? - When can enterprise users expect binding service level agreements? - Is cloud computing for everyone or just certain types of users and applications? - Who is making money?

More Information

Find a full list of speakers for the ITU Telecom World Forum.

Tweets will help you stay informed with updates about Cisco’s participation at ITU throughout the show.



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