Cisco Events

CTIA Wireless 2010

HIMSS 2010 banner graphic

This U.S. wireless event brings the wireless and converged communications, wireless broadband, mobile web computing, and data industries to you.


Cisco and Starent Networks, now part of Cisco, would like to thank many customers and partners that visited us at CTIA Wireless, 23-25 March 2010 in Las Vegas, NV. This event was where the wireless and converged communications, wireless broadband, mobile web computing, and data industries came together to collaborate.

Advanced mobile devices and applications are driving unprecedented demand for mobile data services, creating new opportunities and challenges. Cisco is leading the mobile Internet transformation with intelligent, highly scalable, IP based networks, devices, and services. Cisco has taken an important step toward helping to fulfill the vision of the mobile Internet: the highly secure and reliable delivery of any service to any device, anywhere and at any time. The goal: to help you better serve your customers.

At CTIA, Cisco showcased leading solutions that provide unparalleled performance, network intelligence, personalization, security, scale and flexibility to uniquely help operators meet the challenges of the rapidly growing mobile Internet.

Cisco’s intelligent solutions for the mobile Internet provide you with:

  • A comprehensive end-to-end multimedia mobile network architecture
  • The ability to enhance profits from mobile data networks with new business models that increase service revenues
  • The capability to offer mobility as part of an integrated, personalized end-user experience
  • Trust Cisco for design, system integration, deployment, and support services to help your organization accelerate time to market and transform your network and business.


Cisco booth number 1749

The International CTIA Wireless show brings together the wireless and converged communications, wireless broadband, mobile web computing, and data industries -- and you.

CTIA Programming Themes - Click Here

Show Hours
Preconference - Monday, March 22, 2010
8 a.m. - 6 p.m. 
Day One - Tuesday, March 23
9 - 11 a.m.Keynotes
11 a.m. - 5 p.m.Exhibit Floor
Day Two - Wednesday, March 24
9 - 11 a.m.Keynote: Padmasree Warrior, CTO, Cisco
11 a.m. - 5 p.m.Exhibit Floor
Day Three - Thursday, March 25
9:30 - 10:30 a.m.Keynotes
10:30 a.m. - 3 p.m.Exhibit Floor

Hear Cisco CTO Speak

Padmasree Warrior, Cisco CTO
Wednesday, March 24, 2010, 10:30-11:00 a.m.
Keynote Title: Future of a Connected World: Capturing the Opportunity

Description: Disruptive change brings with it bold opportunity. In this session, Cisco Chief Technology Officer Padmasree Warrior will explore structural shifts reshaping key vertical industries, with a focus on innovations in wireless that are redefining the mobile experience.

Learn more about the effects of wireless networks on smart energy initiatives Click here.
Tuesday, March 23, 1–4 p.m.

Attend one of our panels to learn more about monetization opportunities in mobile:

Stuart Taylor, Managing Director, SP Consult Group
Monday, March 22, 2010, 4:10–5:15 p.m., Room N260
Panel: Mobile Marketing and Advertising: The Good, the Bad, and the Ugly: Why Open Development Is Essential to Mobile Growth

Scott Puopolo, VP, SP Consult Group
Tuesday, March 23, 2:30–3:45 p.m., Room N115
Panel: Opportunities for Monetizing Mobile
mRetail: Mobile Gives Shopping a Boost in the Store and on the Device


Hear Cisco CTO Speak

Padmasree WarriorPadmasree Warrior

Chief Technology Officer

Padmasree Warrior is Cisco Systems' Chief Technology Officer. As CTO, she is responsible for helping drive the company's technological innovations and strategy, and works closely with its senior executive team and board of directors to align these efforts with Cisco's corporate goals. As an evangelist for what's possible, she pushes the organization to stretch beyond its current capabilities – not just in technology, but also in its strategic partnerships and new business models.

Padmasree Warrior will share her global vision for the Mobile Decade. Learn more.



Stuart TaylorStuart Taylor
Managing Director
North American Segment, Cisco Internet Business Solutions Group (IBSG)

Stuart Taylor leads the North American Mobile segment within the Cisco Internet Business Solutions Group (IBSG). He heads a team of senior advisors drawn from the industry and the major management consulting firms who provide trusted, independent advice on a non-fee basis to senior business executives from Cisco’s largest mobile service providers.

Before joining Cisco, Mr. Taylor was a Partner with Accenture, based in Boston and London, where he was a Partner in their Communications & High Tech Strategy Practice. He brings over 15 years of experience consulting to large mobile and wireline operators and high technology clients.



Scott PuopoloScott Puopolo
Vice President
Global Service Provider Practice, Cisco Internet Business Solutions Group (IBSG)

Scott Puopolo is Vice President of the Global Service Provider Practice, Cisco Internet Business Solutions Group (IBSG)—the company’s global, strategic consulting arm. He and his team work with leading Service Providers (SPs) to create a future they call “Connected Life,” where people will time shift, place shift, and collaborate with ease. Scott and his team directly execute strategic engagements with leading customers and also drive critical market strategy development efforts internal to Cisco.

Scott has developed his perspectives through over 20 years of industry and consulting experience in merchant banking, telcommunications, and media. Puopolo spent nearly 15 years at Accenture, where he served as the lead partner for the firm's North American Telecommunications Strategy Practice, and led the firm's Eastern U.S. and Canadian, Communications, Media and High Technology Strategy Group.

Puopolo graduated cum laude from Harvard, where he was a Harvard College and Charles J. Paine Scholar. He earned his MBA from the Wharton School of the University of Pennsylvania, where he majored in strategic management and marketing.


Cisco Technology Demonstrations

At CTIA, Cisco demonstrated end-to-end network solutions that could help you meet the challenges of the rapidly growing mobile Internet.

These technologies can help increase performance as well as drive differentiated service revenues, new business models. Cisco showed how to personalize user experiences to excite and retain your subscribers.

The demonstrations included:

  • Unified RAN Backhaul and IP Core
      - Unified RAN backhaul
      - IP/MPLS Core and Carrier Grade IPv6
  • Mobile Packet Core Evolution
      - 3G to 4G Evolution
      - Live 3G to 4G Handover Demo
      - Rich Communications Suite (RCS)
  • Monetization
      - Personalized Mobile Broadband with In-line Services
      - Peer-to-Peer Mobile Application Management
      - Machine-to-Machine (M2M) Applications
      - Mobility Unified Reporting System
  • Mobile Cloud and Data Center
      - Evolved Data Center with Cisco Unified Service Delivery (USD)
      - Cisco WebEx Mobile Collaboration
  • Femto


Cisco Mobile Internet Technology Group

The combined Cisco and Starent architecture offers service providers a platform to launch, deliver, and monetize next-generation mobile multimedia applications and services. (5:13 min)

Get the Flash Player

Starent Networks is now part of Cisco (5:13 min)
Learn More about Cisco and Starent Networks


CiscoSPMobility Twitter Handle

Cisco Events Flickr Account

Cisco 360 Service Provider Blog

Cisco SP360 YouTube Channel

Upcoming Related Events

The New Collaboration Experience Road Show
March 6-April 27, 2010
Register Now

Cisco Live!
June 27-July 1, 2010
Las Vegas, NV
Register Now

Collaboration Videos

Watch the latest videos showing collaboration in action from our Cisco Video Lounge.

Cisco Preferred Access

Join the Cisco Preferred Access Rewards program to start earning rewards today!
Register Now

Locate a Cisco Partner

Find a partner near you that specializes in Cisco Unified Communications.