Cisco Powered Marketing Summit 2007

Peter Alexander, Vice President, Worldwide Commercial Marketing, Cisco

Peter Alexander is Vice President of Worldwide Commercial Marketing, where he has been responsible for the marketing of Cisco's product and technology solutions to commercial market segments worldwide. Cisco's fastest growing large customer segment, the commercial segment is made up of small and medium-sized enterprises as well as mid-market companies with less than 1500 employees. Since he began his role in the fall of 2002, commercial segment revenues have grown from $3.5 billion to five billion dollars in 2005. One of his key focus areas is helping small and medium enterprises leverage Cisco communication technologies to become "smart businesses" – efficient, productive and profitable.

During the communication industry's transition of 2000 and 2001, Alexander was VP of product marketing for Cisco's Catalyst 6000 LAN switching and Cisco 7000 routing families, returning them to growth and increasing profitability.

In July 1998, Alexander was named Vice President of Worldwide Enterprise Marketing, where he oversaw marketing solutions, public relations, operations, and technical marketing support for Cisco's Enterprise Line of Business globally. During his tenure, Cisco's market share for the enterprise segment grew approximately 30%. In this role, he helped to drive Cisco's data, voice, and video integration strategy through a five-phase introduction leading to the AVVID Architecture announcement.

Previously at Cisco, Alexander held Director of Marketing positions at both the business unit and customer segment levels.

Prior to Cisco, Alexander was Executive Director of Enterprise Marketing for StrataCom, Inc. until acquired by Cisco in July 1996. He was also Director of Sales and Operations for the Asia/Pacific region for Republic Telcom Systems and held a variety of engineering and management positions at Entropic Speech, Inc. and ROLM Corporation.

Alexander has an open, interactive style of management that focuses on customer relationships with an emphasis on teamwork across many organizations. He has also gained a reputation as an industry spokesperson on future of communications technology in business.

Alexander is an associate member of the British Institute of Electrical Engineers. He holds a M.B.A. degree from U.C. Berkeley and a B.Eng. (Honors) Electrical and Electronic Engineering from the University of Bradford in England.

Peter has three children and is a licensed private pilot.

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Susan Bostrom, Senior Vice President, Corporate Marketing Organization, Cisco

With over eight years of experience at Cisco Systems in a variety of roles and more than twenty years of strategic marketing experience, Chief Marketing Officer, Sue Bostrom is responsible for developing and communicating Cisco’s vision and strategy through positioning, branding, advertising, and associated growth initiatives.

Bostrom’s organization consists of innovative marketing professionals who are responsible for acting as a stimulus for Cisco’s growth strategy and cultivating new opportunities in both new and existing market segments.

Bostrom also has responsibility for the Worldwide Government Affairs organization which develops and executes upon Cisco’s public policy agenda. The group partners with government leaders worldwide to develop policies that will enable the deployment of productivity enhancing technologies in areas such as healthcare information technology. The collaboration between Cisco’s public policy efforts and marketing is critical in helping Cisco to meet market demands in new and existing markets.

Prior to her role as Chief Marketing Officer, Bostrom had responsibility for the Internet Business Solutions Group, an organization she created and built to bring vertical expertise and Internet business solutions best practices to Global Fortune 500 companies, governors, and heads of state.

Customer- and partner-focused, Bostrom believes in setting a strategic direction, establishing clear business objectives and ensuring that these objectives are met. The ability to be flexible and adjust priorities quickly to accommodate changing customer demands is central to Bostrom’s management style, and the success of her organization.

In addition to her primary responsibilities, Bostrom served as the executive sponsor of the Women's Initiative at Cisco from 2001 through 2004. She firmly believes that diversity in the workforce brings diversity of thought which increases a business’ competitive advantage.

Bostrom joined Cisco in 1997 as Vice President of Applications and Services Marketing and was appointed to Vice President of IBSG in 1998. She was promoted to Senior Vice President in February 2000.

Previously, Bostrom served as Senior Vice President of Global Marketing and Strategic Planning at FTP Software, where she was instrumental in developing the company's product technology road map and long-term strategic options. Prior to joining FTP, Bostrom worked with National Semiconductor, where she developed and assisted in implementing National's strategy in the analog mixed-signal marketplace. Bostrom also served for seven years at McKinsey & Company as a leader in the electronics practice, working in areas such as strategic technical marketing, channel management, and business process reengineering.

Bostrom serves on the Board of Directors for Varian Medical Systems and Stanford Hospital and Clinics. She also serves on the Advisory Board of the Stanford Institute for Economic Policy Research, and was formerly on the Management Board of the Stanford Graduate School of Business.

Bostrom holds an MBA degree from Stanford University's Graduate School of Business and a B.S. degree in marketing from the University of Illinois, where she graduated in the top one percent of her undergraduate class.

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Keith Goodwin, Senior Vice President, Worldwide Channels, Cisco

Keith Goodwin leads Cisco’s Worldwide Channels organization, responsible for the global strategy that supports Cisco’s business with more than 30,000 partners. More than 80 percent of Cisco products and services are sold through channel partners—systems integrators, value-added resellers, distributors, and others whose innovative solutions based on Cisco products and services extend the reach of Cisco’s sales and services organizations around the world.

Goodwin previously headed Cisco’s Americas International Theatre, which includes Canada, the Caribbean, Mexico, and Central and South America. He grew revenues more than 50 percent during his last two years in the role. Goodwin began his Cisco career in 1999, in the Worldwide Field organization, as Vice President of Operations.

Before coming to Cisco, Goodwin spent 20 years with Hewlett-Packard Company. In his most recent role as Vice President and General Manager of the Worldwide Enterprise Accounts organization, he led a team of 6500 people in direct and channel sales, technical support, and partner relationships for HP’s computer systems business.

Goodwin was named "Top 100 Channel Executive" by VARBusiness and "Technology Executive of the Year" in 2005 by the business publication Latin Trade. The latter award honors business and political leaders who make large contributions to Latin America’s continuing economic success. With a decisive and supportive leadership style, Keith Goodwin has earned a reputation as an effective leader and team builder. He believes in forging strong relationships and traveling extensively worldwide to meet with people personally and cultivate those relationships.

Goodwin holds a B.S. in Economics and Marketing, with honors, from Central Michigan University, an M.B.A. with a concentration in Finance from Wayne State University, and an honorary doctorate in Commercial Science from Central Michigan University. He also has completed the University of Michigan Executive Program. He enjoys spending time with his family, reading, skiing, and running.

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Guido Jouret, Chief Technology Officer, Emerging Technologies Group, Cisco

Based in San Jose, California, Guido Jouret is the Chief Technology Officer (CTO) of Cisco’s Emerging Technologies Group (ETG), which is responsible for incubating Cisco’s future billion-dollar businesses. In this role, he evaluates new product and market opportunities, ensures architectural tie-in between the emerging technologies and Cisco’s core products, and is responsible for developing and communicating Cisco’s thought leadership on new technologies.

Prior to his role as CTO, Guido was the global head of the Innovation Team of Cisco’s Internet Business Solutions Group (IBSG). His team was responsible for developing new methods, architectures, and business cases to help Cisco’s key customers successfully adopt Internet-based technologies.

Prior to this role, Guido held a similar position for the Asia Pacific region, where he worked with Asia’s leading corporations and governments, advising them on how they could best develop IT strategies to leverage the latest technologies.

Prior to his position in IBSG, Guido was responsible for information systems for Cisco’s sites in EMEA (Europe Middle-East and Africa), heading up a team of 600 IT specialists, with budget responsibility of 100M$. His team was responsible for delivering all IT infrastructure and applications for Cisco in EMEA. Specific areas of responsibility included: Networking & Telecoms, Datacenter, Security, Help Desk, Desktop, Operations, and applications areas (Sales, Marketing, Finance, HR).

Guido was in charge of defining Cisco EMEA’s IT strategy, communication, implementation and coordination of the activities of a distributed multinational team. Global application implementations included Oracle Financials, PeopleSoft, and Siebel. He also out-tasked application development, desktop services, and various other IT functions using a core vs. context analysis methodology.

Prior to joining Cisco, Guido was responsible for IT in the R&D division of Beaufour-Ipsen Pharmaceutical Group. Before that, Guido worked as software co-ordinator at the London Parallel Applications Centre, where he developed software strategy. He commenced his career as a research associate at the Imperial College for Science, Technology and Medicine, London.

Guido has a B.Sc. degree in Electrical Engineering from Worcester Polytechnic Institute (MA, USA) and a DIC and PhD in Computing from Imperial College (UK).

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Guy Kawasaki, Author, High Tech Evangelist

Guy Kawasaki is the author of The Art of the Start, the managing director of Garage Technology Ventures and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Guy Kawasaki was one of the individuals responsible for the success of the Macintosh computer.

Guy Kawasaki’s book, The Art of the Start, draws parallels between entrepreneurs starting new companies and employees in established companies who are trying to create a new product or service. He is the author of eight books including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Mr. Guy Kawasaki has a B.A. from Stanford University and an MBA from the University of California Los Angeles, as well as an honorary doctorate from Babson College.

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Marilyn Mersereau, Vice President, Corp Marketing, Cisco

As Vice President of Corporate Marketing at Cisco Systems, Marilyn Mersereau is responsible for the company’s central marketing communications functions, including advertising, Web marketing, events, market intelligence, demand generation, publications, technical PR, corporate identity, and analyst relations. Working with Ogilvy & Mather, Mersereau led the development and launch of the new Cisco global brand campaign, “Powered by Cisco”.

A recognized leader in the marketing communications field, Mersereau has over 25 years of experience in leading worldwide marketing communications teams. Prior to Cisco, Mersereau built a strong knowledge of technology marketing through her eight-year tenure at IBM, where she was Vice President of Canada Marketing, VP of Worldwide Advertising, and Vice President of Integrated Marketing Communications. Prior to IBM, Mersereau held international marketing positions for Coca Cola, Burger King International, and Wendy’s Restaurants.

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Barry O'Sullivan, Senior Vice President, Voice Technology Group, Cisco

As Senior Vice President of Cisco's Voice Technology Group (VTG), Barry O'Sullivan leads a team of voice industry executives who are responsible for Cisco's business units related to voice and unified communications. VTG is responsible for developing the company's IP telephony systems, IP phones, customer contact solutions, and unified communications applications including messaging, video and audio conferencing, and enterprise collaboration.

From 2004 to 2007, O'Sullivan was Vice President and General Manager of the IP Communications Business Unit in VTG. During this time the VTG team tripled Cisco's enterprise voice business.

Before joining Cisco, O'Sullivan spent 18 years at Nortel Networks as Vice President and General Manager of the contact center business and, prior to that, as Vice President of Enterprise Voice for Nortel Networks Europe.

O'Sullivan holds a bachelor's degree in electrical engineering and a master's degree in computer science from the National University of Ireland as well as a master's degree in business administration from Santa Clara University, California.

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Al Safarikas, Senior Director, SP Managed Services, Cisco

Al Safarikas has over 20 years of senior management experience with technology and telecommunications firms. Al is passionate communicator and a frequent speaker at industry conferences, in standards body events, as well as with the press and analysts.

He is multilingual, and has lived, worked and traveled across five continents.

Al leads Managed and Hosted Services and the Cisco Powered program within the service provider marketing organization were he has responsibility for helping Service Providers build efficient, scalable networks, deploy high-margin revenue-generating services, accelerate end-customer demand for services, and optimize both customer-facing and back-office business and network operations.

Most recently Al was the service provider business leader for Microsoft’s Communications Sector where he was charged with shaping and driving strategy for providing software solutions that enable service providers to create differentiated offerings and drive new revenue streams.

Previously Al held executive leadership positions with Nortel Networks in businesses spanning from Metro Optical and Metro Ethernet, through VoIP and Packet Networks to Access Networks and Managed Services. He distinguished himself as a strategic leader across diverse disciplines including: business development, channel development, product management, and communications.

Prior to joining Nortel, Al was part of the management team at Memotec Communications post spin out from parent Teleglobe in 1994. Through the 1980’s and early 90’s, Al headed up development for an industry leading PC startup where he successful introduced new capabilities and designs in desktop, network and portable computing for which he holds design patents.

Al Safarikas holds a bachelor’s degree in mathematics from McGill University and an MBA from Concordia University’s Molson School of Business.

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Jeff Spagnola, Vice President, Worldwide Service Provider Marketing, Cisco

With 16 years tenure at Cisco Systems, Jeff Spagnola leads Cisco’s Worldwide Service Provider Marketing organization as Vice President since October 2004. He is responsible for the marketing of Cisco’s solutions and technologies to Service Providers worldwide. Jeff’s main focus areas are IP next generation networks and managed services, helping Service Providers build efficient, scalable networks, deploy high-margin, revenue-generating services, accelerate end-customer demand for services, and optimize both customer-facing and back-office business and network operations. Jeff also has responsibility for the acceleration of advanced technologies through the International Telecommunication Union (ITU) and other key standards bodies.

Jeff is a frequent speaker at industry conferences, in standards body events, and with the press and analysts. Jeff serves as a board member for the Center for Telecom Management (CTM), an industry-sponsored center at the University of Southern California’s Marshall School of Business, devoted to research and education to help the networked digital industry and its customers grow and prosper. Jeff recently accepted appointment to the board of NXTcomm LLC, the largest tradeshow in the US for service providers.

Jeff has cultivated his extensive networking experience through a number of leadership roles in Cisco’s Service Provider and Enterprise sales organizations. Prior to his role as Vice President, Jeff was Sales Director of the Mobile Carrier vertical, responsible for Cisco’s sales, strategy and operations for Mobile Operator customers within the United States. Jeff spent an additional two years focusing on the Service Provider Challenger market and Independent Operating Companies (IOC) throughout the United States. Previous to these sales roles, Jeff was in Service Provider Marketing managing the implementation of the Cisco Powered Network program and Service Provider Alliance programs outside of the United States. In addition to many years working with Service Provider customers, Jeff had held various sales leadership roles in Cisco’s Enterprise sales organization focused on large customers based in Northern California.

Jeff Spagnola holds a Bachelors of Science degree from the University of Dayton.

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Tom Williams, Director, Field Operations, Cisco

Tom Williams is a director in Cisco's world wide channels planning and strategy group. His current responsibilities include development, launch, and management of Cisco's Managed Services Channel Program as part of Cisco's new offer based channel model.

Tom lives outside Boston, Massachusetts with his wife and four children. He holds a bachelor's degree in Communication from the University of Colorado at Boulder. Tom is an avid skier, sailor, and fisherman.

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