Agenda

Cisco Powered Marketing Summit 2007

*Agenda is subject to change

Cisco Powered Marketing Summit 2007
DAY ONE - Tuesday, October 23, 2007
7:30 a.m. - 7:00 p.m.   Registration Open
12:00 p.m. - 5:00 p.m.   Exhibitor Showcase Open
9:00 a.m. - 4:00 p.m.   Workshop:
"Extending the Reach of Your Managed Services – Delivering IT as a Service"
(Optional)


Paul Dippell, CEO, Service Leadership Inc.
12:00 p.m. - 5:00 p.m.   Golf Outing
12:00 p.m. - 5:00 p.m.   Monterey Bay Kayaking Tour
7:00 p.m. - 9:30 p.m.   Welcome Reception & Dinner

Monterey Bay Aquarium
(Transportation provided)
DAY TWO - Wednesday, October 24, 2007
7:00 a.m. - 6:00 p.m.   Registration Open
7:00 a.m. - 8:30 a.m.   Breakfast and Exhibitor Showcase
8:30 a.m. - 8:45 a.m.   "Welcome"

Al Safarikas, Senior Director, SP Managed Services, Cisco
8:45 a.m. - 9:30 a.m.   "The Market Transition to Managed Services: Cisco’s Service Provider Strategy"

Jeff Spagnola, Vice President, Service Provider Marketing, Cisco
9:30 a.m. - 10:15 a.m.   "Managed Business Services: Trends & Business Imperatives for Success"

Eric Goodness, Research VP, Gartner
10:15 a.m. - 10:45 a.m.   Break and Exhibitor Showcase
10:45 a.m. - 11:30 a.m.   "The Cisco Brand – Working for You"

Marilyn Mersereau, Vice President, Corporate Marketing, Cisco
Rick Moran, Vice President, SMB Solutions Marketing, Cisco
11:30 a.m. - 12:15 p.m.   "Connecting with Enterprise, Mid-Market, and Small & Medium Businesses"

Peter Alexander, Vice President, WorldWide Business Marketing, Cisco
12:15 p.m. - 1:15 p.m.   Lunch and Exhibitor Showcase
1:15 p.m. - 2:00 p.m.   "Connecting with Cisco: Panel Session with Cisco Leaders"

Susan Bostrom, Senior Vice President, Corporate Marketing Organization, Cisco
2:00 p.m. - 3:00 p.m.
  "Enabling Your Success in Managed Services: Announcing New Programs and New Benefits"

Keith Goodwin, Senior Vice President, Worldwide Channels, Cisco with Al Safarikas
3:00 p.m. - 3:15 p.m.   Break
3:15 p.m. - 4:00 p.m.   "Connecting Your Customers Anywhere and Everywhere with Unified Communications"

Barry O’Sullivan, Senior Vice President/Chief Development Officer, Cisco
4:00 p.m. - 6:00 p.m.   Networking Time – Meetings with Account Teams and Exhibitor Showcase
7:00 p.m. - 10:00 p.m.   Customer Appreciation Event: California Beach Party with Clam Bake & Barbeque at Pirates Cove
DAY THREE - Thursday, October 25, 2007
7:00 a.m. - 8:30 a.m.   Breakfast and Exhibitor Showcase
8:30 a.m. - 12:00 p.m.

(3 breakout sessions:
see below)
Breakout Sessions

Connect with What’s New

8:30 a.m. - 9:30 a.m. Breakout #1

Cisco Powered Program

  • BRK1. Cisco Powered Program: Marketing and Technical Benefits

  • BRK2. Managed Services Channel Program

  • BRK3. Cisco Powered Demand Generator: A Cost-Effective Platform for Marketing to Small & Medium Business

Business Models and Best Practices

  • BRK6. Outsourcing Channel Program

Managed Services

  • BRK9. Application Networking and Data Center Value Added Services

  • BRK10. TelePresence: Managed Network and Value Added Services

  • BRK11. Managed Services Portfolios: Maximizing your Revenue for the Mid-Market Segment

9:30 a.m. - 9:45 a.m.   Break
9:45 a.m. - 10:45 a.m. Breakout #2

Cisco Powered Program

  • BRK1. Cisco Powered Program: Marketing and Technical Benefits

  • BRK2. Managed Services Channel Program

  • BRK3. Cisco Powered Demand Generator: A Cost-Effective Platform for Marketing to Small & Medium Business

  • BRK4: Building a Stronger Managed Services Practice with Cisco Services

Business Models and Best Practices

  • BRK5. Effectively Marketing to Small and Medium Business

Managed Services

  • BRK7. Managed Unified Communications

  • BRK8. Managed Security and VPNs

10:45 a.m. - 11:00 a.m.   Break
11:00 a.m. - 12:00 p.m. Breakout #3

Business Models and Best Practices

  • BRK5. Effectively Marketing to Small and Medium Business

Managed Services

  • BRK7. Managed Unified Communications

  • BRK8. Managed Security and VPNs

  • BRK9. Application Networking and Data Center Value Added Services

  • BRK10. TelePresence: Managed Network and Value Added Services

  • BRK11. Managed Services Portfolios: Maximizing your Revenue for the Mid-Market Segment

12:00 p.m. - 1:00 p.m.   Lunch & Exhibitor Showcase
1:00 p.m. - 1:15 p.m.   "Welcome"

Al Safarikas, Senior Director, SP Managed Services, Cisco
1:15 p.m. - 2:15 p.m.   "Future Connections: Planning Your Services Portfolio for the Next 5 Years"

Guido Jouret, Vice President/Chief Technical Officer, Emerging Technologies Group, Cisco
2:15 p.m. - 2:30 p.m.   Break
2:30 p.m. - 3:00 p.m.   "Cisco as Your Strategic Partner"

Al Safarikas, Senior Director, SP Managed Services, Cisco
3:00 p.m. - 4:00 p.m.   Keynote Speaker: "Evangelizing New Services: Creating New Connections with Your Customers"

Guy Kawasaki, Author, High Tech Evangelist
4:00 p.m. - 4:10 p.m.   "Closing Remarks"

Al Safarikas, Senior Director, SP Managed Services, Cisco

 

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