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Evolving the mobile Internet experience together
Please join Cisco at the Mobile World Congress, 14–17 February 2011 in Barcelona, Spain. At this event, leaders of the mobile community will come together to collaborate, create business opportunities, and discuss the vision for leading the 4G mobile Internet transformation.
The mobile Internet is evolving. The demand for "anytime, anywhere" access has reached an unprecedented level. Mobile operators must deliver next-generation mobile networks that have the intelligence and performance required to meet consumer and business demands.
The Cisco comprehensive IP next-generation mobile network provides an intelligent framework on which mobile service providers can deliver a common service experience – over one network, any generation, and any device. At Mobile World Congress 2011, Cisco will demonstrate innovative solutions and capabilities that help you expand your business model and optimize your mobile networks.
Multiple Ways to Connect with Cisco at Mobile World Congress 2011
Visit Cisco in Hall 8, Stand Number A70. Join our technology tours and see interactive product and solution demonstrations that show how operators can meet the challenges of the rapidly growing mobile Internet. Also visit the Cisco briefing center, just outside the exhibit venue, Hall 8, on the Avenue Pavillion, AV51 & AV52.
Hear Cisco experts speak at the show including a keynote panel with John Chambers, Chairman and CEO, Cisco
- Session Title: The Evolution of the Mobile Internet Keynote and Panel
- Session Date: Wednesday, 16 February 2011
- Session Time: 9:00 – 10:30 AM
- Learn More
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- From the USA/Canada:
Text “MWC” (without the quotes) from your mobile device to the short phone number 24726. - Outside North America:
Text “MWC” (without the quotes) from your mobile device to the phone number +447797801642. - Or enter your mobile number below:
| Exhibit Hours | |
|---|---|
| Monday, 14 February | 9 a.m. – 7 p.m. |
| Tuesday, 15 February | 9 a.m. – 7 p.m. |
| Wednesday, 16 February | 9 a.m. – 7 p.m. |
| Thursday, 17 February | 9 a.m. – 5 p.m. |
Cisco’s Demonstration Plans for Mobile World Congress 2011
Brian Walsh, Cisco Solutions Marketing Manager, Mobile Internet Marketing, speaks about Cisco's technology demonstration plans for Mobile World Congress 2011 in Barcelona, including monetization, mobile video, optimization and offload, mobile cloud, mobile datacenter, mobile packet core.
Cisco Speakers
View the full conference agenda
The Evolution of the Mobile Internet Keynote and Panel
Session Date: Wednesday, 16 February 2011
Session Time: 9:00 – 10:30
Session Location: Hall 5, Auditorium 1
15 – 20 minute keynote for each executive speaker
- John Chambers Chairman and CEO, Cisco
- Paul Otellini of Intel
- Masayoshi Son, Chairman and CEO, Softbank Corp
- Carol Bartz, CEO, Yahoo!
30 minute keynote panel discussion following keynotes
Moderator: David Rowan, Editor, Wired UK
Panelist will include:
- John Chambers Chairman and CEO, Cisco
- Paul Otellini, Intel
- Masayoshi Son, Chairman and CEO, Softbank Corp
- Carol Bartz, CEO, Yahoo!
Network Breaking Point 1
Session Date: Tuesday, 15 February 2011
Session Time: 14:00 – 15:30
Session Location: Hall 5, Room 6
Session Description: While social networking and video streaming explodes on networks and consumers use their mobile device as they would their PC, there is a struggle for operators to keep up with the demand and prevent churn. With the expected capacity crunch looming, solutions to the problem have met with mixed reactions.
Some operators have announced the end to all-you-can-eat data plans, others offer a free femtocell, and still others believe the flexibility offered by policy solutions is the way forward.
On the horizon is LTE. Marketed as the “data congestion cure”, how far will it go to solving the capacity crunch? This two-part session will look at the range of technologies available to operators to future-proof their networks and ride the data tsunami
Moderator: Keith Mallinson, Founder, WiseHarbor
Speakers Include:
- Kristin Rinne, Senior Vice President Architecture & Planning, AT&T
- Cameron Rejali, MD of Products, BT Wholesale, BT
- Shailesh Shukla, VP & GM, Mobile, Access, Routing & Services Business Unit, Cisco
- Dr John Saw, SVP & CTO, Clearwire
- Mikael Bäck, VP Product & Portfolio Management, Business Unit Networks, Ericsson
- Stephen Mallinson, CEO, ip.access
- Steve Shaw, VP Marketing, Kineto Wireless
- Selina Lo, President & CEO, Ruckus Wireless
- Hugh Bradlow, CTO, Telstra
- Josh Lonn, Director, Product Management - In-Home Coverage, T-Mobile USA
Synopsis of Mobile Cloud Forum ADC Session
Session Date: Thursday, 17 February 2011
Session Time: 11:30 – 12:30
Session Location: Hall 7, 7ADC2
Simon Aspinall, Director of SP Data Center, Cisco
Session Description: Cloud provides the opportunity for unlimited resources and opens up new possibilities for delivering services to mobile devices. Cisco's approach to cloud opportunities includes helping to build out the data centers powering the cloud, as well as applying capabilities in the network to enable intelligent connectivity within and beyond the data center. As global mobile data traffic is growing 3.2 times faster than fixed, mobile data center environments are evolving to address traffic growth, new service requirements, and new business models. Join us to explore how to enable distinctive functionality across a secure, trusted, and ubiquitous platform.
Network Technology Evolution – Services for LTE
Session Date: Thursday, 17 February 2011
Session Time: 14:00 – 15:00
Session Location: Hall 5, Auditorium 2
Session Description: With the first movers having successfully introduced LTE in 2010, the mobile industry now benefits from these experiences, as well as from the results of latest field trials and interoperability tests, for the upcoming rise of LTE network launches in the coming years.
In this full-day session, keynote addresses from leading international operators and major vendors will give insight into the current status of recent deployments and network launches. During the course of the day, top-level speakers from the mobile community will discuss challenges for efficient operations and the necessary technology developments uncovered on the way to delivering mass-market services, providing an outlook on high-priority matters like Voice over LTE (VoLTE), the impact of IP version 6 and many others.
Moderator: Diethard Buehler, Managing Director Central Europe, Arthur D. Little
Cisco Speaker
- Thierry Maupilé, Head of Operations, Strategy & Business Development, Mobile Internet Technology Group, Cisco
Other Confirmed Speakers:
- Christian Daigneaul, Chief Technology Officer, CSL
- Marcus Foster, Product Manager Google Voice in EMEA, Google
- Joonho Park,VP, Head of Standards & Industry Initiatives, Samsung
- Reinhard Kreft, Head of Standardisation, Industry Alliances & Academia, Vodafone Group
Participate in Cisco activities at the Mobile World Congress conference and earn prizes!
Download the Cisco Events mobile application for free and start earning points and prizes by checking into different Cisco activities and websites. And link to peers, Cisco experts, and partners all from one application!
The application only needs to be downloaded once and can be used as you participate in ongoing Cisco events and activities. (Available on iPhone 3.0 and above, Androids with GPS updates capabilities, and Blackberries on the HTML 5.0 platform.)
Visit the Apple app store to download it onto iPhones and use this link to download it on Androids and Blackberries. Download the app now for iPhones ddut.ch/CiscoEvents and HTML5 bit.ly/CiscoEvents. MWC program on the app will begin on February 11, 2011. And follow us on Twitter using #ciscomwc for more details.
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