Cisco Technology Demonstrations

At Mobile World Congress 2010, Cisco will showcase its leading end-to-end network solutions that uniquely help operators meet the challenges to address not only increasing performance requirements of the rapidly growing Mobile Internet, but also drive differentiated service revenues, new business models, and the personalized user experiences necessary to excite and retain their subscribers.

Visit Cisco in Hall 8, Stand #8A70 to see interactive solution demonstrations and meet with subject matter experts. See how Cisco is Supercharging the Mobile Internet with solution demonstrations that will include:

1. Unified RAN Backhaul & IP Core
   • Any RAN Backhaul
   • Carrier Ethernet and IP/MPLS
   • Carrier IPv4 to IPv6
2. Mobile Packet Core Evolution
   • 4G / LTE Evolved Packet Core
   • 3G to 4G migration
3. Monetization
   • Personalized Mobile Broadband
   • Peer-to-Peer Applications
   • Machine-to-Machine (M2M) Applications
4. Mobile Cloud & Data Center
   • Evolved Data Center
   • Cisco Unified Service Delivery
   • Mobile WebEx Collaboration
5. Messaging Services Evolution
   • Rich Communications Suite

Hear Cisco Experts Speak

Save these times on your Outlook calendar to hear Cisco thought leaders and technical experts speak at Mobile World Congress 2010:

Session Title: Opportunities and Challenges Facing the Next Evolution of Femtocells
Session Date: Tuesday, 16 February 2010
Session Time: 14:00 – 15:30
Cisco Speaker: Ritesh Kumar, Solutions Architect
Session Location: TBD

Description:
Femtocells could be set to shake-up the mobile applications space by enabling a new generation of apps that build on the ability to connect directly into the home network as well as use presence information. Yet this will only be possible if the industry can agree on common APIs and court the developer community. This presentation will provide an insight into the future direction of the femtocell industry, assess the challenges and opportunities LTE brings and look at lessons learned from WiFi deployment.

Click here for additional details.

Session Title: Taking Enterprise Solutions to Market
Session Date: Wednesday, 17 February 2010
Session Time: 14:00 – 15:30
Cisco Speaker: Uwe Lambrette, Director, Internet Business Solutions Group

Description:
Mobile technology is transforming the way we work, with more and more businesses turning to converged communications solutions to meet the changing demands of the modern workplace. The challenge for operators will be one of QoS.

From a connectivity point of view, how will operators take advantage of emerging technologies (such as femtocells) to ensure there are no bandwidth issues within a given enterprise while ensuring flexibility is inbuilt?

From a service point of view, how will operators work with their clients and partners to ensure a seamless experience as more and more information is stored in any number of clouds, or as voice moves over to the soft world of IP?

This session will seek to address these fundamental questions with the participation of industry leading service providers and technology innovators.

Click here for additional details.

Session Title: Mobile Innovation – A Vision of 2020
Session Date: Wednesday, 17 February 2010
Session Time: 16:00 – 17:30
Cisco Speaker: Suraj Shetty, VP, Worldwide Service Provider Marketing

Description:
A visionary session aiming to provide an insight into the mobile society and what it will provide in 10 years time.

Over 90 minutes the session will highlight the trends that are set to transform the way we will communicate in 2020.

Click here for additional details.

Session Title: “Network Breaking Point!” Part II
Session Date: Wednesday, 17 February 2010
Session Time; 16:00 – 17:30
Speaker: Thierry Maupile, Head of Strategy and Business Development, Cisco Mobile Internet Technology Group

Description:
For years mobile data networks sat idle, waiting for the traffic that 3G had promised to arrive and fill up the pre-built capacity, and also justify the investment. Then Mobile Broadband became a run-away success, to the point where now, many networks are close to having too much traffic than they can handle rather than too little.

Networks are approaching breaking point and something has to give. During this session speakers will aim to provide the answers to the following questions:

Does all traffic have to be handled the same way and if not, what are the implications of Net Neutrality?
Can traffic shaping be a force for good in reducing over-provisioning overheads?
How do you monetize the 10% of users that generate 90% of the traffic?

Click here for additional details.