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Mobile World Congress 2009
Mobile World Congress 2009
General Information Demonstrations Cisco Speakers

General Information

The Connected Life
Leading the Mobile Transformation

Please join Cisco at the Mobile World Congress event taking place February 16–19, 2009 in Barcelona, Spain. This event is where the leaders of the mobile community come together to create business opportunities and shape the industry.

Cisco is leading the mobile transformation. Mobility is not just about devices, technologies, and services. It is about people being able to move freely throughout the world while maintaining their continuous connectivity to others. Mobility is about always being connected wherever you are and being able to participate in the mobile experience.

Cisco has the unique ability of enabling the connected life across devices, segments, and technologies. We believe the network is the platform for the connected life. By using our core expertise in IP and transforming the network into a transparent collaborative tool, subscribers can use virtually any device to remain connected.

The lines are blurring between working life and the home life. Never before has it been so important that all content and data be delivered transparently to global users in an instant. All segments are working together in a virtual environment to provide consumers with a quality mobile experience. Cisco has the technology and solutions to enable service providers to become experienced providers.

Cisco Executive Briefing Center (EBC): AV51, Avenue Pavillion

Exhibit Hours
Monday February 16 9:00 – 19:00
Tuesday February 17 9:00 – 19:00
Wednesday February 18 9:00 – 19:00
Thursday February 19 9:00 – 17:00

Visit us at the Cisco EBC, just outside the exhibit venue, Hall 8, on the Avenue Pavillion, AV51 to learn more.

SP360: Service Provider
Join the conversation by visiting the 360 SP Blog. Talk with Cisco’s mobility experts as they share views on market trends and innovative solutions shaping our industry.

Register to Receive Cisco at MWC 2009 Text
Stay current with what Cisco is doing at MWC 2009. Receive updates on Cisco speaking sessions pre-show to help arrange your schedule during this very busy week. Get a text message alert as soon as new sessions are available.

You can register directly from your mobile phone by texting in the US/Canada to our phone number 24726 (spells Cisco on your phone keypad) our outside US/Canada to the phone number 44779780164. In the body of the message type in the word MWC and hit send.

You can also register by going to www.cisco.com/alerts and clicking the text messaging registration and manager link.
General Information Demonstrations Cisco Speakers

Demonstrations

Cisco Technology and Solutions Demonstrations

The data and application driven Mobile Internet is promoting innovative new applications for both consumers and businesses which is driving new levels of information exchange, entertainment, social networking and business productivity. High speed radio networks such as HSPA and EV-DO as well as new 4G networks such as LTE (Long Term Evolution) and WiMAX will further advance the cause of the Mobile Internet by enabling high-performance, all IP-architectures and solutions. Mobile data traffic is expected to double annually for the foreseeable future. And with over 3.3 billion global mobile users expected to embrace Mobile Internet applications as part of the Connected Life, mobile operators must be proactive in implementing infrastructure changes to support the required scalability and performance, or risk losing out to competitors.

At Mobile World Congress 2009, Cisco will feature many leading Mobile Internet applications and solutions that help mobile operators build future-proof networks enabled by the Cisco IP NGN architecture. The solutions demonstrated will illustrate the opportunity for mobile operators to optimize and monetize their mobile data networks by enhancing the user experience and providing value-added services and features.

Cisco WiMAX Radio
The Cisco WiMAX Radio demonstration includes the Cisco BTX-MX8 WiMAX Basestation, the RFS8 Antenna System, and a selection of Cisco and third-party subscriber stations (customer premises equipment [CPE]).

Cisco in the Radio Access Network
This is a fully interactive, animated demonstration of Cisco in the Radio Access Network (RAN) solutions: Mobile Transport over Packet (MToP) and IP RAN-Optimization (RAN-O). This demonstration clearly illustrates the workings of a typical RAN over a single converged IP NGN infrastructure.

Three-Screen IP Video
As a primary network component in enabling the Connected Home vision, the Cisco Content Distribution System (CDS) demonstration illustrates how operators can offer subscribers a “three-screen” IP video streaming experience, delivering personalized video viewing across the PC, television, and mobile device.

Mobile Collaboration with Cisco WebEx
This demonstration showcases the new mobility extensions and features of Cisco WebEx Connect running on mobile handsets. In addition, a WebEx Connect application customized for the Apple iPhone will be shown that uses the iPhone’s handset features in a you’ve-got-to-see-it-to-believe-it way.

Cisco Mobile Unified Communications
See a demonstration of the mobility capabilities of Cisco’s Unified Communications solutions, including the Cisco Unified Mobile Communicator available on major mobile OS environments, which create opportunities for operators to provide converged mobile and business communications services to small and medium-sized businesses and enterprises.

Cisco Mobile Gateways
The Cisco Mobile Gateway family such as the Cisco eGGSN, Cisco PDSN, Cisco Content Services Gateway, Cisco Broadband Wireless Gateway, as well as other service modules such as the Cisco IP Transfer Point and the Cisco Home Agent — based on Cisco’s high-performance Service Application Module for IP (SAMI) technology —enable the convergence of mobile networks with the array of services available on IP NGNs.

Monetize Mobile Applications with Dynamic Policy Control
See how operators can deploy dynamic policy management and charging solutions to better optimize and monetize mobile data networks. The joint solution from Openet and Cisco leverages the Cisco Content Services Gateway 2nd Generation (CSG2), the Cisco Service Control Engine (SCE), and other intelligent IP network solutions to enable operators to: offer tiered service bundles; enforce fair-use quotas; prioritize traffic with dynamic QoS; and offer personalized subscriber services through flexible billing plans, service day passes, spending limits, and more.

Addressable Digital Advertising
See how fixed and mobile network operators can generate new revenues from their existing assets. This joint solution from Feeva and Cisco transforms a network operator into a profitable media-enabler in the online advertising ecosystem. Learn how marketers can improve the performance of their online advertising campaigns by partnering with network operators, using this scalable and innovative new technology.

Corporate Smartphone Application Control
This demonstration illustrates how mobile operators can provide enterprises and small and medium-sized businesses with iPhones and other smartphones along with the ability to adhere to corporate IT security policies as well as control costs of mobile data services. Corporate-provided smartphones can be restricted from accessing noncorporate applications such as games, gambling, and inappropriate content, while enabled to securely access corporate intranet sites and applications. The solution also supports consumer parental controls, mobile child safety, and more. This joint solution from AdaptiveMobile and Cisco leverages the Cisco Content Services Gateway 2nd Generation (CSG2), the Cisco Service Control Engine (SCE), and other intelligent network solutions.

Cisco Femtocell
Live demonstrations of mobile HSPA web browsing and voice at home. Connected life at home experience through thick walls, in underground basement, or just being far away from cell tower, is not a problem. Femtocell provides indoor mobile capacity and coverage and even offload cell tower backhaul traffic to the home broadband connection.

Cisco 3G Mobile Broadband Router
Live demonstration of instant "HotSpot" for multiple users. Insert a single Mobile Broadband data card into the 3G Mobile Broadband Router, customers are connected to access the internet or corporate workspace. File sharing, connect printers, fax machines, POS devices (retail application) are supported also.

Cisco GSM over IP Telephone Adaptor
Live demonstration of voice call from a telephone adaptor when plugs into an an existing router enables Internet phone service with no change. Mobile Service Provider with FMS strategy can reduce its cost of customer premise equipment, makes its low cost Internet phone service more profitable, reduces the complexity and cost of setting up an Internet service, and offers number portability over fixed line.



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General Information Demonstrations Cisco Speakers

Cisco Speakers

Cisco will participate in the following panel discussions taking place at Mobile World Congress 2009.


Session Title: Mobile and the Converging World
Date: 17 February
Time: 14:00 - 15:30
Room: Fira (room TBD)
Speaker: June Bower - VP of Marketing, WebEx, Cisco
This session will examine convergence both from a technical standpoint, but also from the strategic impact it will have on business models. Femtocells are becoming a commercial reality, VoIP over 3G networks is becoming a mass market proposition and embedded broadband devices are becoming commonplace, but what does that mean for the value chain? This session will seek to examine how operators can evolve their strategy to incorporate and embrace these new technologies and developments, ensure that they are future proofed against losing control of their customers and analyze how best to leverage assets in the new converging world.



Session Title: Enterprise – Unwiring the Business Environment
Date: 17 February
Time: 14:00 - 17:30
Room: Fira (room TBD)
Speaker: Chris Osika, Senior Director, IBSG Service Provider Group
This session will take an in-depth look into this high growth area, quantifying the business benefits of an investment in mobile technology, looking at the latest development in enterprise devices and providing case study examples of ground breaking projects in both large & small organisations.



Session Title: M-Healthcare
Date: 17 February
Time: 16:00 - 17:30
Room: Fira (room TBD)
Speaker: Christopher Thompson, Senior Director, Mobility Solutions
The positive impact of mobile healthcare has attracted the attention of government and economic forums from across the globe. Mobilizing key services and services and applications has led to cost reduction and increased efficiency within the healthcare sector. In the developing markets mobility has increased access to healthcare services and increased life expectancy and quality. During this session high-level speakers from global mobile operators, vendors, international foundations and economic forums will join together to discuss the latest developments, growth areas and technological advancements within the sector. The session will start with the exclusive announcement of a global m-health initiative.



Session Title: Key Technical and Business Aspects of NW Evolution
Date: 19 February
Time: 14:00 - 17:00
Room: Fira (room TBD)
Speaker:Larry Lang, VP/GM, Mobile Wireless Group
This in-depth session, developed jointly with NGMN, will examine LTE in detail, moving through the process of developing the new technology from identifying requirements, to deployment. It will include deployment options and scenarios, testing and trials, device development, roaming, Quality of Service and the emerging challenge of backhaul.



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