This case study describes how Cisco IT is deploying personal and small-group video endpoints to promote new ways of working for employees. Instead of centrally defining which employees will receive which endpoints, individual Cisco employees and workgroups can order the video endpoint that best suits their needs, expected business value, and budget. Cisco IT partially recovers the cost of service delivery, including any network upgrades, under a "pay-as-you-go" subscription model for the video service. The deployment of video-enabled endpoints and the video service model are helping Cisco realize the following benefits:

• Improved employee productivity and collaboration through short, impromptu video calls
• Business value across multiple departments from improved internal and external communication
• Greater use of deployed video endpoints because of internal budget charges for the service
• Faster endpoint deployment through scalable and repeatable IT processes

Read the Cisco IT Desktop Video Communications Deployment Case Study