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Global IP Economics

Featured Content

New! Emerging Market Consumers Ready for Mobile Retail Services

This Insight presents retail-focused data from the mobility survey, explores the difference in emerging and developed market responses, and discusses the implications for global retailers.


New! Unified Communications Investments Deliver Positive Financial Returns, $595 Net Tangible Value per User Over Five Years

IBSG Economics analysis conclusions show that companies will still be better off replacing legacy telephony TDM equipment that is not fully depreciated, and realize a positive return on their communications investments, if they deploy a converged telecommunications infrastructure.


New! Selling TelePresence to Businesses: Sell High

IBSG recently conducted primary research to understand the value that different types of business decision makers place on TelePresence for their organizations.


Global IP Economics

The Global IP Economics Practice within the Cisco® Internet Business Solutions Group (IBSG) is comprised of two teams: We develop and communicate industry-leading financial analysis of the value resulting from the implementation, adoption, and operation of IBSG solutions and thought leadership. We also deliver a discrete set of services ranging from Light Touch work, which is completed in less than a week, to Thought Leadership development, which encompasses several months. Our strategic research organization provides relevant, growing market trends and opportunities to help IBSG consultants and the Greater Cisco community develop solutions and roadmaps that transform the way our customers conduct business. Although, the majority of our work is supported by secondary research, we are involved in primary research projects as well.