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Rick Moran is the Vice President responsible for driving awareness and demand for Cisco's product and service offerings among small businesses and the partners that serve them. Driven by a great understanding and appreciation of the challenges faced by small businesses around the world, Rick focuses Cisco's resources on creating an engaging experience that aligns the appropriate technologies and solutions with the specific business needs of customers.
In characterizing the sub-segments of the Small Business, Rick was instrumental in the identification and articulation of distinct customer profiles, which served as the guiding framework for the development of products, services and Cisco's go to market approach. In November 2009, this strategy was awarded the SMB Excellence Award for Market Segmentation from market research firm IDC.
Through his leadership of the Small Business Marketing efforts, Rick's team has transformed the way that Cisco uses the Web to reach out and interact with customers and partners. As a leader and member on several of Cisco's leadership boards, Rick plays a key role in developing strategy across multiple routes to market, which are vital to the company's success in Small Business.
Rick joined Cisco in 2003 as Vice President of Unified Communications and the broader portfolio, including Cisco IPICS, Cisco Small Business Systems (Linksys One), TelePresence, Business Video and Physical Security.
During his 25 plus years in marketing and selling technology Rick has held posts in various European locations, as well as Bahrain and Canada. Prior to coming to Cisco Moran worked at Nortel Networks for more than 21 years where he held a variety of senior roles. Rick also worked for two private companies, focused on high speed MPLS switching and next generation IP network signaling for service provider networks.
Rick is a graduate of the University of Guelph in Canada where he earned a Bachelor's of Arts in Economics and Politics.