News@Cisco in the Ireland

Customer is king once more for IRE SMEs


Customer relationships are firmly on the agenda for the IRE's small businesses in 2009, new Cisco research reveals today. Customer Kings 2009, a survey of 1,000 IRE small businesses, found that 57% of small businesses have put major effort into building better relationships with their customers in the past 12 months, though only 39% thought that British customer service was improving. Emerging technology is also on the rise amongst SMEs, with 17% now saying that they blog or use social media to connect with their customers.

The research was commissioned alongside a major partnership with Real Business magazine, aimed at finding the IRE's first ever Customer Kings - the very best customer focussed small-medium sized firms.




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