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Smart+Connected Life Video

CN-Expo-S+CC Video

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Overview

Description of the Exhibition Theme - SMART+CONNECTED LIFE

Overview

  • This compelling theme is about a transformation that is changing how we live, work, learn and play. Just as people are becoming more connected every day with many technology devices, our lives and our ability to stay connected with family and friends will help us live in a more harmonious society.
  • Today' s technology is helping facilitate a renaissance of communities and the world. SMART+CONNECTED LIFE is both a promise and a commitment to build better lives through the creation of better urban environments in China and around the world.

Design Concept and Architectural Features of the Pavilion

  • Your journey through a SMART+CONNECTED LIFE begins with a warm welcome from the Cisco Pavilion Virtual Concierge delivered through the magic of virtual video conferencing technology Cisco TelePresence.
  • The next step of your journey reveals the design concept of the Cisco Pavilion. Expansive sweeping curves envelope you, symbolically representing technology as the ultimate connector, effortlessly transforming lives, cities and the world. Here you discover just how connected the world is and yet, how challenged the world is as it faces rapid urbanization, environmental concerns and more.
  • But as we look to the future, there is hope that a better world awaits us.
  • As you are transported to the year 2020, an immersive environment gives way to an experimental film chronicling a story of hope, of family relationships, and of connections made possible by innovative technology that holds great promise for humanity through a SMART+CONNECTED LIFE.
  • As your journey concludes, explore your favorite moments from the future made possible by a SMART+CONNECTED LIFE.

Exhibition Ideas and Major Exhibits

  • It is Shanghai in the year 2020 and the family of Chan is preparing to celebrate the Golden Wedding Anniversary of Mr. and Mrs. Chan. But trouble is brewing. On the horizon, a storm threatens and the city is placed on a state of alert.
  • Watch nine-year-old Xiaolong, photographer and journalist Xiao Lu, and eight months' pregnant Lulu as they journey through the storm to reach the celebration, and experience how innovative technology enhances the Chan family' s communication, transportation and learning in their Smart+Connected Life.
Visitor Experience

THE PAVILION THEME

THE PAVILION THEME

The theme of the Cisco Pavilion is "Smart+Connected Life".

This theme embraces the vision of a future that is very near and optimistic. The visitor experience within the Pavilion begins in present day, and progresses to the year 2020. This future holds promise for individuals and the development of a harmonious society made possible through the transformation of the way communities are designed, managed and renewed by connecting all elements of a community to spur sustainable economic growth, engaging constituents of all ages, while addressing quality of life and environmental concerns today and tomorrow.

THE PRIMARY MESSAGE

The overall message of the Visitor Experience is that the current and future issues of urbanization, such as rapid population growth and limited resources, may be met and solved in part by transforming physical communities to connected communities.

Cisco, in conjunction with key partners, plays a vital role in building this better future by working towards creating SMART+CONNECTED COMMUNITIES, which are the foundation for this idea - SMART+CONNECTED LIFE.

The Pavilion demonstrates that China is a leading national example of tackling the issues and applying connected solutions, and gives its audiences a future vision that creates an indelible and holistic connection to the theme of the Shanghai 2010 World Expo, "Better City, Better Life."

THE CREATIVE STRATEGY

A single master plan integrates the vision for a consistent experiential journey for our visitors, and does so by weaving the various aspects of the primary message through storytelling to connect with the audience on several levels:

  • Intellectual Connections. Visitors gain an understanding of the power of a SMART+CONNECTED LIFE that enables economic, social and environment sustainability including the dynamic, positive implications for a future of intelligent urban infrastructure.
  • Emotional Connections.We connect with visitors on a very human level through unique storytelling which transcends culture, language and race.
  • Psychological Connections.Through the “triggers” and “moments of truth” in the film in the Main Show, visitors begin to understand and connect with the primary messages in the journey throughout the Pavilion.

THE PAVILION EXTERIOR

From a distance, the Cisco Pavilion is distinctively branded with the primary positioning of the theme, SMART+CONNECTED LIFE, with the iconic signature of the Cisco logo.

As visitors approach, an exterior graphic adaptation of the Cisco digital dot matrix motif establishes this treatment as the Pavilion Visual Identity that unifies the content and messaging within the various zones of the visitor experience.

A bright, optimistic statement incorporates a complimentary palette of colors that visually anchor the Pavilion with column wraps in the foreground of the entrance.

A controlled queue system provides ease of access into the Pavilion with a prominent entrance that welcomes our visitors with additional theme reinforcement to build anticipation of what lies ahead. An exclusive VIP entrance location ensures the highest level of 5-Star service.

Bold, iconically distinctive…with a very personalized visitor experience.

THE ENTRY / MEET AND GREET

Unlike most pavilions, the Cisco Pavilion welcomes visitors as one welcomes guests to a home. The visitor flow accommodates small, intimate groups of up to 50 guests at a time. Once the visitors enter the Pavilion, they are effortlessly guided without the typical, congested lines of visitors in front of them.

A bright, inviting interior space awaits our guests with a continuation of the Visual Identity graphic treatment on the walls. Each visitor is pleasantly surprised as they are personally greeted by a virtual concierge introduction delivered via Cisco TelePresence (TP) as they pass a strategically located TP monitor on the wall prior to entering the Pre Show zone.

As our VIP guests pass through the exclusive VIP entrance, they are greeted by our host behind a reception counter. A plasma screen displays a personalized message as they are welcomed by a Cisco delegate.

THE PRE SHOW

THE PRE SHOW

As our visitors are guided into the Pre Show area, they immediately see a large curved wall with visually impactful graphics and message content. It is here that we begin the process of behavioral pre-conditioning our guests.

Bold lifestyle visuals and real life conditions representing present day are accompanied by provocative questions that consider how the urban experience in the future may be transformed through the intelligent integration of a SMART+CONNECTED LIFE into urban strategies, planning, and development.

The messages and visual content on the wall reflect issues of urbanization…but done so with the suggestive implications that there is positive hope for a SMART+CONNECTED LIFE that promotes environmental sustainability while supporting economic growth. This "Challenge/Solution" set-up in the Pre-Show will focus on Shanghai, but will also reinforce that these are global concerns facing the world' s cities:

  • Rapid population growth
  • Limited natural resources and energy
  • General congestion within urban development
  • Delivery of services
  • Social isolation

A plasma screen on the opposite side from the large curved wall starts a brief presentation of content that introduces the concept of a portal to the year 2020. This short presentation concludes the Pre Show experience with a set-up for the Main Show, and provides the link to the film storyline that reconciles the challenges of present day urbanization concerns.

The Pre Show experience is approximately two (2) minutes in duration.

THE TRANSITION

This transitional space serves as a portal for our visitors as they begin an experiential journey in preparation for their arrival in the year 2020 within the Main Show film.

Layers of black drape with a translucent scrim on each side of this transition zone are accented with subtle washes of lighting effects and uplighting between the layers . The dot matrix is utilized on the layers to continue elements of the Visual Identity through this space.

THE MAIN SHOW FILM

THE MAIN SHOW FILM

In this darkened environment, a compelling film is shown on a spectacular 120 degree curved screen, choreographed to an original musical score with a dynamic audio system.

The themes of the film are the challenges of the modern and future urban experience, presented as an engaging story revealing how issues of limited resources, rapidly growing populations and social fragmentation may be resolved through a SMART+CONNECTED LIFE.

The essence of our story heralds the creation of a SMART+CONNECTED LIFE and positions the role that technology plays in creating this positive contribution to the development of a harmonious society in China.

The film follows interweaving stories of an individual family and their personal lives over the course of a single day in 2020. The emphasis of the film is on how technology aids the journey of these individuals of all ages, enhancing communication, transportation and learning in their lives.

As the plot unfolds, innovative technology is portrayed as both enabler and hero as our characters become physically and emotionally connected.

This sensory film experience is approximately eight (8) minutes in duration.

THE POST SHOW
HOME OFFICE

THE POST SHOW

There are two primary elements of the Post Show experience for the general visitor guests after the Main Show film presentation:

SMART+CONNECTED SOLUTIONS

As our visitors exit the Main Show, the experience is seamlessly continued as they pass along a curved wall where we "connect the dots" of the entire journey to ensure a consistent take-away for our guests.

Key moments from the film appear on this large printed graphic wall and are connected to the Cisco pillars that provide the foundation for a clear understanding of our theme, SMART+CONNECTED LIFE…and the technologies that enable the optimistic future portrayed in our film. This is the visual "book-end" to the Pre Show content that takes specific moments of truth within the film and visually links them with literal messaging and content.

The Cisco TelePresence Payoff

As our visitors pass SMART+CONNECTED SOLUTIONS, to their immediate right is located an unexpected payoff…the location of the Cisco TelePresence virtual concierge!

Within this controlled environment behind a wall of glass is our experience payoff. Our visitors suddenly realize that their encounter with the virtual concierge in The Entry is not only a real-time experience, but now they witness a "behind the scenes" glimpse of the virtual concierge welcoming new guests at the beginning of their journey through the Pavilion.

Design Construction

Design Construction

Your journey through a SMART+CONNECTED LIFE begins with a warm welcome from the Cisco Pavilion Virtual Concierge delivered through the magic of virtual video conferencing technology Cisco TelePresence.

The next step of your journey reveals the design concept of the Cisco Pavilion. Expansive sweeping curves envelope you, symbolically representing technology as the ultimate connector, effortlessly transforming lives, cities and the world. Here you discover just how connected the world is and yet, how challenged the world is as it faces rapid urbanization, environmental concerns and more.

But as we look to the future, there is hope that a better world awaits us.

As you are transported to the year 2020, an immersive environment gives way to an experimental film chronicling a story of hope, of family relationships, and of connections made possible by innovative technology that holds great promise for humanity through a SMART+CONNECTED LIFE.

As your journey concludes, explore your favorite moments from the future made possible by a SMART+CONNECTED LIFE.

Click here to download the Expo Site Map

 

Pavilion Walk-Thru

THE PRE SHOW
THE MAIN SHOW FILM
THE POST SHOW

SMART +CONNECTED LIFE is the theme of the Cisco Pavilion at WORLD EXPO 2010, Shanghai China. This compelling theme speaks to the transformation that is changing how we live, work, learn and play.

Just as people are becoming more connected every day with many technology devices, our lives and our ability to stay connected with family and friends will help us live in a more harmonious society.

Today' s technology is helping facilitate a renaissance of communities and the world. SMART +CONNECTED LIFE is both a promise and a commitment to build better lives through the creation of better urban environments in China and around the world.

The Cisco Pavilion is designed to host two sets of audiences. One audience is the general EXPO visitor and the other is Cisco' s invited guests.

The Public area — where your journey will begin — will host both audiences.

The VIP area, private and secure, will host Cisco' s invited guests once they' ve experienced the Public area. So your journey through a SMART +CONNECTED LIFE begins with a warm welcome from the Cisco Pavilion Virtual Concierge, delivered through the magic of Cisco TelePresence. As you enter the space, sweeping curves envelop you, representing technology as the ultimate connector, effortlessly transforming lives, cities and the world.

In the Pre-Show Theater a brief presentation explains the global challenges posed by rapid urbanization and dwindling resources. As we look to the future, a better world awaits us as you will see in the next theater. Here, on a wide screen, you are transported to the year 2020, where you will see a story of hope, of family relationships, and of connections made possible by a SMART +CONNECTED LIFE.

The general EXPO visitor will now exit the Pavilion. Cisco invited guests and their escorts will go to a comfortable room and meet their guide for the Solutions Showcase. This will be an opportunity to discuss what they have just seen and identify their areas of interest.

From there, the group will go upstairs to the Solutions Showcase, where digital signage, videos and demos will facilitate an in-depth exploration of the key S+CC offerings.

Depending upon your prearranged itinerary you may then go into one of the meeting rooms for additional discussions and presentations or leave the Pavilion.

Video Show Case

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Pavilion Partners (Click partner's logo for more information)
APC Datacraft Digital China EMC
GALE Haworth Insigma Intergraph Johnson Controls
PANDUIT PULSE      

 

Click here to download the Expo Site Map
Smart+Connected Communities
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