The first World' s Fair was held in London in 1851. The six million visitors came from all over the world, but none of them had ever seen anything like the wonders that were revealed to their astonished eyes inside the soaring Crystal Palace.

Each of the 65 subsequent World Expositions has continued the tradition of featuring the latest technological advances, and reflecting the ideas of the day. WORLD EXPO 2010, Shanghai China is the 66th Exposition, and the first ever held in China. It will be the biggest EXPO in history, and perhaps the largest gathering in human history, which makes this year' s theme highly appropriate.

Better City, Better Life reflects the ideas and ideals of our time — the common wish of all humankind for a better life in the city.

The Cisco Pavilion, themed SMART +CONNECTED LIFE, is an actionable vision of how Cisco and our partners can help cities to achieve the goal of Better City, Better Life.

The Pavilion is our vehicle for bringing S+CC to life, so that people can see the potential for how it can change the way the world works, lives, plays, and learns . . . by using our technology to transform physical communities into connected communities.

Who Is Cisco?

Cisco Systems, Inc. (NASDAQ: CSCO), is the worldwide leader in networking for the Internet. Cisco' s vision is to change the way the world works, lives, plays and learns.

Cisco provides hardware, software and service offerings to create Internet solutions that allow individuals, companies and countries to increase productivity, improve customer satisfaction and strengthen their competitive advantage.

Cisco was founded in 1984. It is headquartered in San Jose, California. The company employs over 65,000 people.

Why is Cisco participating at Shanghai?

In October 2009, Cisco signed an agreement to build a Corporate Pavilion at the Expo 2010 Shanghai China to be held from May 1st to October 31st, 2010.

The official Expo theme is ' Better City, Better Life' .

The theme of the Cisco Pavilion is Smart+Connected Life. The Pavilion is an expression of Cisco' s long-term commitment to China. It was designed to demonstrate how innovative technologies will be used to build better cities so that people can enjoy better lives.

Cisco is a senior sponsor of networking systems and solutions for the Expo, and is providing networking and technical services to World Expo partners and participants.

What is the focus of the Cisco Pavilion?

In 1999, some 2.8 billion people lived in cities. As a result of climate change and poor stewardship practices, by 2030 nearly 5 billion people – some 60% of the world' s population will live in cities. This growth will occur almost entirely in developing nations.

Using examples from current projects, the Cisco Pavilion will demonstrate how cities able to share data over a broadband network will be better able to stimulate economic development, improve the quality of life for their residents, and implement practices to reduce their carbon footprint and ensure environmental sustainability.

Who should attend?

The Pavilion has been specifically designed to address the interests of government officials, project developers and investors, service providers and corporate leaders.

It is a must-see exhibit for leaders and managers who need to understand how to assess and prepare for the continuing expansion of global digital connectivity.

What will the visitor take away from the experience?

Visitors will gain a deeper understanding of how Cisco' s concept of Smart+Connected Communities will stimulate economic development, benefit citizens, attract private investment, make better use of natural resources, and lower the cost of operating a city.

Building a digital platform for network services offers governments their best opportunity to solve the problem of the challenges of economic growth, make good use of limited resources and provide a better, more harmonious life for their citizens.

Cisco calls this concept Smart+Connected Communities.

Economic Growth

City after city has demonstrated that a high-performance multi-purpose broadband IP network is the essential first step to attracting the high value industries, which can create new opportunities for residents and local businesses, and generate new revenue streams for government.

Quality Of Life

A network that combines wired and wireless broadband access makes it possible to deliver a wide range of services that will improve the quality of life for all citizens.

Medical care will no longer be dependent on patient and physician being in the same room together. The appropriate specialist can be anywhere the network is.

Education will no longer depend on the student being in a classroom – instead he or she can study with a teacher matched to their interests and abilities.

These kinds of services, along with security and a healthy environment will become essential to attract the best and brightest workers, students and professionals.

Governance

High-speed connectivity enables governments to operate more efficiently and collaborate more effectively without increasing costs. As more people are connected to the network the value of government offerings such as online tax collection, permit issuance and benefits registration will increase.

A network also has important implications for safety and security. The ability to share real-time video between responsible teams agencies and departments ensures that the correct equipment and personnel packages will be dispatched to solve the problem quickly and efficiently.

Where To Start?

We are pleased to invite you for a private tour of the Cisco Smart+Connected Life Pavilion. You will have the chance to see demonstrations of our key concepts. Learn what governments are doing to stimulate the development of digital networks. And discover how you can take advantage of our expertise to further your own projects.

Three quarters of the earth' s people will soon live in cities. Revitalization initiatives together with the planned construction of hundreds of cities will provide numerous opportunities for developers and investors to shape the future.

Developing a 'better city' depends on taking a holistic view of the entire project. Just as roads are planned to connect places in the city, the broadband IP network must be planned to connect the city' s people, businesses and institutions.

Cisco calls this concept Smart+Connected Communities.

Connectivity

The availability of broadband IP service in the furthest corners of the world will create trillions of dollars in value. By 2015, over 5 billion people will expect to be able to send and receive voice, text and video services wherever they are, whenever they want to.

Simply put, a city without a common digital network will be at an insurmountable disadvantage.

Social Services

A network which combines wired and wireless broadband access makes it possible to deliver a wide range of services which enhance the quality range of services that will improve the quality of life for all citizens.

Top-flight schools and healthcare can be provided across the network, making it possible to rethink the design and use of school and healthcare buildings.

Environmental Issues

To satisfy both regulatory agencies and prospective residents, developers will need to ensure that new projects meet LEED and other environmental standards.

A Smart Grid makes it possible to reduce the investment in copper and concrete during construction. Instead of brawn, a smart network relies on intelligence in the system to adjust for varying power sources and loads.

There are other benefits as well. Real-time monitoring provides customers with the information that they need to reduce usage during peak periods. Energy management costs not only reduce the carbon footprint, and are immediately monetizable.

Partners

If you have concluded that it is impossible to build a 'better city' without a broadband network, you are right.

Perhaps that conclusion was followed by the realization that you could benefit from an experienced partner who is willing to come on board early and stay late.

Where To Start?

We are pleased to invite you for a private tour of the Cisco Smart+Connected Life Pavilion. You will have the chance to see demonstrations of our key concepts. Discuss our projects. And discover how you can utilize our experience to further your own initiatives.

Three quarters of the earth' s people will soon live in cities. Revitalization initiatives together with the planned construction of hundreds of cities will provide traditional opportunities for service providers to build out the infrastructure.

These cities will offer multiple opportunities to create value in the form of entirely new services made possible by widespread wired and wireless broadband connectivity across a wide range of devices.

Cisco calls this the Smart+Connected Community.

Connectivity

The availability of broadband IP service in the furthest corners of the world is will create trillions of dollars in value. By 2015, over 5 billion people will expect to be able to send and receive voice, text and video services wherever they are, whenever they want to.

Simply put, a city without a common digital network will be at an insurmountable disadvantage.

New Models

New better 'cities' like Masdar City in Abu Dhabi, Songdo in South Korea, and Chongqing in China are being developed using new business models, which take into consideration the objectives of different partners and investors.

As a result, a wider range of companies is able to participate, dramatically improving the offering to prospective owners, tenants and subscribers.

New Service Opportunities

Service providers willing to keep up with the ever increasing demand for services and to create the experiences that users want, will be well positioned to maximize the return on their participation in these 'better cities' .

One opportunity will come from developing and operating new services made possible by the unprecedented degree of connectivity between government, industry and private citizens.

Another opportunity will be created as hundreds of millions of people abandon the countryside for the cities. Many will lack the skills to survive in the city, but many will have mobile devices, which they will depend on to access and navigate their new environment. Over time as they become assimilated, they will increase the volume of transactions becoming a valuable new customer base.

Where To Start?

We are pleased to invite you for a private tour of the Cisco Smart+Connected Life Pavilion. You will have the chance to see demonstrations of our key concepts. Discuss our projects. And discover how you can utilize our experience to further your own initiatives.

The construction of hundreds of new cities, and the planned renewal of almost every major metropolis around the world, most equipped with wired and wireless broadband access will give businesses new options as they consider how to transform what they do, how they do it and now where they do it.

Already 'better cities' like Masdar City in Abu Dhabi, Songdo in South Korea, and Chongqing in China are targeting prospective corporate tenants with a rich offering headlined with the ITC broadband infrastructure necessary to support a global digital workflow.

We call this concept Smart+Connected Communities.

Operating Efficiencies

With a robust network in place, companies will be able to replace their own servers rooms with virtual data centers freeing capital for other uses, while simultaneously enabling them to respond more quickly to changes in demand.

The network will make it possible for companies to select their work force from anywhere in the world based on their needs for resources, specialized labor, proximity to partners or customers, tax benefits, transportation and other considerations.

Energy management will be fully integrated over the network. World-class medical care will be available at remote locations. And classrooms will be linked to educators around the world.

New Communication Tools

Quality of life is becoming a central consideration of prospective employees. Knowledge workers will be able to live and work where they choose, using cloud computing to access the data they need, and using high resolution video and other IP based tools to securely collaborate with co-workers everywhere.

Government Influence

Governments everywhere are actively seeking investment in order to create jobs in their new cities. As a result, targeted companies will be well positioned to drive development to meet their specific requirements - further increasing their competitive advantage.

Wondering Where To Start?

We are pleased to invite you for a private tour of the Cisco Smart+Connected Life Pavilion. You will have the chance to see demonstrations of our key concepts. Discuss our projects. And discover how you can utilize our experience to further your own initiatives.