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Audience Profile

Approximately 3000 attendees from a cross-section of industries including Service Provider, Government, Education, Healthcare, Utilities, Banking and Finance, Manufacturing, Transport, Retail, IT, Distribution, Insurance, Defence, Hospitality and Media are represented in the Cisco Live audience.

Top Reasons to Attend Cisco Live Australia!


Generate New Leads And Sales Opportunities

  • Interact with approximately 3000 attendees from Australia and New Zealand
  • 97% of Cisco Live 2012 attendees stated they would make a decision about purchases as a result of attending Cisco Live Australia
  • 55% of Cisco Live 2012 attendees would recommend changes or additions to installed systems and/or solutions
  • 99% of Cisco Live 2012 attendees stated they received valuable knowledge during the conference that can be implemented by themselves and/or their company

Increase Brand Awareness

  • Position your organisation as a premier partner to this influential community
  • 65% of Cisco Live 2012 attendees intended to share or present knowledge gained at Cisco Live to colleagues and/or management

Interact with Dedicated Cisco Customers

  • 79% of Cisco Live 2012 attendees play an active role in purchasing decisions at their companies
  • 99% of Cisco Live 2012 attendees said that Cisco Live is one of the few places they can gain a wealth of technical expertise in a short period of time

Showcase New Solutions

  • Meet the people that want to meet you and educate attendees on how you compliment the Cisco story
  • 52% of delegates attended Cisco Live 2012 for the specific purpose of seeking technology updates
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