Fortune Extends Event Reach, Duration, Impact
Challenge:
Extend reach to virtual attendees for interactive conversations, and sustain the content and dialogue post-conference.
Solutions:
Deployed Cisco Collaboration for Events experience which included WebEx LiveStream, WebEx Advanced Services, and Cisco Show and Share.
Results:
- Shared conference with 1700 virtual and 300 in-person attendees
- Prepared to create new revenue streams for future conferences
Using the Cisco Collaboration for Events experience, we're extending the duration of the Brainstorm GREEN conference.- P.J. Boatwright,
Vice President of Conferences,
Fortune Magazine