The Cisco® Digital Media Suite (DMS) is a comprehensive offering of social video, digital signage, and IPTV systems that can help transform how organizations learn, grow, communicate, and collaborate. Support from the broad Cisco partner ecosystem of deployment, solution-development, and content-creation partners helps ensure a successful digital media implementation.
Cisco Digital Signs
Cisco Digital Signs is a network-based digital signage system that helps organizations enhance customer experience, deliver communication and training, and accelerate sales.
Cisco Digital Signs is an add-on module that uses the Cisco Digital Media Manager to allow you to conveniently and quickly publish and view digital media programs interactively through the Cisco Digital Media Player (DMP), over an IP network, through your standard- and high-definition displays. It uses standard video-streaming technologies to deliver compelling live and on-demand media content for an immersive digital signage experience. Supported on both the Cisco Digital Media Player 4305G (DMP 4305G) and DMP 4400G systems, Cisco Digital Signs fits easily into your organization's existing IT infrastructure and supports established video formats, including MPEG1 and MPEG2 on both the Cisco DMP 4305G and DMP 4400G systems and, additionally, MPEG4 Part 10 and Windows Media 9 and VC-1 codec on the Cisco DMP 4400G platform.
Cisco Digital Signs includes a web-based design tool, the Cisco Digital Media Designer (DMD), which resides on the Cisco Digital Media Manager (DMM). Through the DMD you can create your layout and design your digital signage presentations, playlists, and media assets to create your rich digital signage messaging. The Cisco Digital Media Designer tool allows you to customize your DMP presentation on the screen content by adding images and Adobe Flash-based content or by selecting from the many templates provided for tailoring your messaging.
The integrated products of Cisco Digital Signs follow:
• Cisco Digital Media Manager (DMM): This web-based media management application allows you to easily manage, schedule, and publish digital media through the web to the desktop and to digital signage displays.
• Cisco Digital Media Players (DMPs): The Cisco DMP 4305G and DMP 4400G systems allow for both live and on-demand streaming digital media across an IP network in a variety of encoding formats.
Together, these products span the digital media value chain and can help your organization reach customers, partners, employees, and students with real-time, relevant content and communications.
Applications
Using the network as a platform for digital media publishing and access provides organizations in many different industries with innovative tools for internal and external communications, marketing, sales, education, and training. For example, through Cisco Digital Signs you can publish targeted marketing messaging across widely dispersed branch-office locations or communicate corporate messaging to your employee base through live access to a CEO keynote broadcast, along with internal business communication programs or educational broadcasts with interactive access to these programs after the live event.
Other applications include:
• Financial services: You can update remote locations with up-to-date customer information related to services and information about how to contact representatives for further information without the time and expense of making printed posters.
• Retail: You can offer customers quick and easy communication through the high-definition displays about new products and promotions, and offer broadcasts of live promotional events.
• Education: You can extend the classroom to include remote, live broadcast and viewing of lectures as well as on-demand access to past recorded events.
• Government: You can facilitate live simulcast access to government meetings and hearings and provide access to digital media-based information about relevant regulations and laws.
You can broadcast emergency messaging instantly to all DMPs on your network to quickly communicate event status and safety information for employees, students, or customers.
You can deploy the Cisco Digital Media Suite as one of many collaboration services on a Cisco Medianet architecture, a flexible, feature-rich framework that can help you achieve your business and technology goals. By making the network more capable and intelligent, Cisco Medianet improves the efficiency of everything the network touches, freeing funds for new, strategic investments and innovation.
Key Features and Benefits
Cisco Digital Signs: Publish Immersive Digital Signage Through Rich-Media Presentations
• Cisco Digital Signs makes it easy for you to publish compelling content in standard- or high-definition formats. The application offers sophisticated functions, including:
• Discover, configure, manage, categorize and group, and monitor Cisco Digital Media Players on the network.
• Control playback of content and playlists on digital signage displays, including instant updates or scheduling of content frequency and duration (day-parting).
• Create and design screen layouts, divide screen real estate into regions, and populate content into these regions using a drag-and-drop web interface.
• Create and manage playlists and configure on-screen Really Simple Syndication (RSS) or static text tickers.
• Remotely control and manage digital display properties such as on/off, contrast, brightness, and volume.
• Add and archive digital signage content and assign metadata to assets.
• View reports for content scheduled for playback on digital signage displays.
• Provide extensive Proof of Play reporting for content based on DMP groups and campaigns (up to 200 DMPs).
Cisco Digital Signs: Cisco Digital Media Designer: Digital Signage Design and Layout Tool
Taking advantage of the Cisco Signs Digital Media Designer tool, you can create and edit presentations for deployment on the Cisco Digital Media Players (DMPs). Some important features include:
• Insertion of objects such as text, images, and multimedia content
• Arrangement and placement of objects and content
• Plug-in support such as slideshows, Cisco Cast, and RSS-based feeds
• What-you-see-is-what-you-get (WYSIWYG) editing
Product Specifications
Table 1 gives features and Table 2 gives client requirements for the Cisco Cast Manager on the Cisco Digital Media Manager.
Table 1. Cisco Cast Manager Features
Item
Feature
Product compatibility
Compatible with Cisco Application and Content Networking System (ACNS), Cisco Wide Area Application Services (WAAS), Cisco Digital Signs, and Cisco Digital Media Players
Programming interface
Web-based management
Table 2. Cisco Digital Media Manager Client Requirements
Component
Requirements
Browser
Microsoft Windows
• Internet Explorer 6.0, 7.0, or 8.0 recommended
• Firefox 1.5 through 3.0 recommended
• Adobe Flash 10 plug-in
Apple Macintosh
• Safari 2.0 minimum
• Firefox 1.5 through 3.0 recommended
• Abode Flash 10 plug-in
Ordering Information
Tables 3 through 5 give ordering information for the Cisco Digital Media Manager.
Table 3. Cisco Digital Media Manager Ordering Information
Product Name
Part Number
Required or Optional
Cisco Digital Media Manager
SVR-DMM52K9
Required
Cisco MCS 7835-H3 Server Appliance
MCS-7835H3-DMS
Required
Cisco Digital Signs Module
DMM-SIGNSM52-K9
Required for Cisco Digital Signs implementations
Cisco Show and Share Module
DMM-DVM52-K9
Required for Cisco Show and Share implementations
Cisco Cast Module
DMM-CAST52-K9
Required for Cisco Cast implementations
Cisco Show and Share Live Event Module
DMM-LEM52-K9
Optional
Cisco DMM SNMP Module
DMM-SNMP52-K9
Optional
Table 4. Software Upgrades and Add-Ons
Product Name
Part Number
DMM Show and Share Module V5.2 Perptl. SW Lic., Spare
DMM-DVM52-K9=
DMM Digital Signs Module V5.2 Perptl. SW Lic., Spare
DMM-SIGNSM52-K9=
DMM Show and Share Module Live Event Module V5.2 Perptl. SW Lic., Spare
DMM-LEM52-K9=
Cisco Digital Media Manager Ver. 5.2 SNMP Module Perptl. SW Lic.
DMM-SNMP52-K9=
Cisco Digital Media Manager V5.2 Upgrade from V5.0
DMM51-U52-K9
Digital Media Player V5-V5.2 Perptl. SW Upgrade
DMP-SW52-U-K9
Show and Share Module 5.2 Upgrade from V5.0 - Workgroup
DV-WKGP-U52-K9
Show and Share Module 5.2 Upgrade from V5.0-Enterprise
DV-ENT-U52-K9
Cisco Digital Media Manager, Feature License for Up To 10 DMPs
DMP-FL-10=
Cisco Digital Media Manager, Feature License for Up To 50 DMPs
DMP-FL-50=
Cisco Digital Media Manager, Feature License for Up To 500 DMPs
DMP-FL-500=
Cisco Digital Media Manager, Feature License for Up To 1000 DMPs
DMP-FL-1000=
Table 5. Hardware Spares
Product Name
Part Number
HW Only Server with 4GB RAM and 4 300GB HD
MCS-7835H3-DMS=
HW Only Server with 4GB RAM and 2 500GB HD
WAVE-574-DMS=
Cisco Services
Cisco and our partners provide a broad portfolio of intelligent, personalized services and support that can help you realize the full value of your video investment, increase business agility and network availability. This portfolio of services drives business transformation through a network-based collaboration platform that enables business to collaborate anywhere, anytime. For more information about these services, visit: http://www.cisco.com/go/services/digitalmedia.
For More Information
For more information about the Cisco Digital Media Suite, visit http://www.cisco.com/go/dms or contact your local Cisco account representative.
