Connected Life User Experience

Today more than ever, the network is a fundamental part of many of our daily lives. Service providers want to deliver high-quality and highly available Connected Life experiences to subscribers everywhere. Consumers want use and enjoy their services and content anytime, anywhere, using any device they choose.

These preferences are not always easy to achieve. What are service providers doing to bring new and profitable services to market? How are consumers responding to their offers?

New Research Methodology

The Cisco Connected Life User Experience (CLUE) is a global research initiative that measures the regional adoption rates of select advanced applications and services across three user categories—at home (residential services), at work (business services), and on the move (mobile services). This effort provides a unique perspective on the advanced services that subscribers are using today.

Cisco research and background resources will help you better understand the innovative applications and services that service providers are delivering today. You will also be able to quantify global and regional service adoption rates to see what's hot and what's still at a nascent stage with consumers.

The global Cisco CLUE Index focuses on regional adoption of the following advanced residential services: next-generation TV, time-delayed TV, video on demand (VoD) TV, online video, online music, online gaming, consumer email and instant messaging, social media, and consumer voice over IP. See Research

The following case studies developed by Ovum illustrate how Cisco customers are profitably delivering residential Connected Life experiences:

• Du Digital Content Strategy
• Virgin Media Next-Generation Access Strategy
• Telia-Spotify Music Service Partnership
• Chunghwa Telecom KKBOX Digital Music Service
• BSkyB's Multi-Screen TV Services

Read more case studies.

The global Cisco CLUE Index focuses on regional adoption of the following advanced business services: business audio conferencing, business web conferencing, business desktop video conferencing, business room-based video conferencing, business video telephony, business IP telephony, business email and instant messaging, mobile business email and messaging, and mobile business location-based services (LBS). See Research

The following case studies developed by Ovum illustrate how Cisco customers are profitably delivering business related Connected Life experiences:

• AT&T and BT Telepresence Exchange
• Telstra's Digital Media Solution
• Vodafone One Net
• SingTel's Cloud Service
• Tata Communications GMX

Read more case studies.

The global Cisco CLUE Index focuses on regional adoption of the following advanced mobile services: mobile TV, mobile video, mobile music, mobile gaming, mobile location-based services (LBS), mobile social networking, mobile commerce, mobile email, mobile multimedia messaging (MMS), and mobile text messaging (SMS/IM). See Research

The following case studies developed by Ovum illustrate how Cisco customers are profitably delivering mobile Connected Life experiences:

• America Movil's Mobile Advertising Service
• KT Contactless Mobile Payment
• Bharti Airtel Rural Strategy
• Vodafone 360
• MTN MobileMoney Service

Read more case studies.