SAN JOSE, Calif. – September 23, 2010 – Cisco today announced it has completed its acquisition of privately-held ExtendMedia, a leading provider of software-based Content Management Systems (CMS) that manage the entire lifecycle of video content through monetization for pay media and ad-supported business models. Based in Newton, Mass., with the majority of its employee base in Toronto, Canada, ExtendMedia enables Cisco to help service providers deliver multi-screen offerings as the market transitions to IP video.
Frequently Asked Questions
Q. Why is Cisco acquiring ExtendMedia?
A: Cisco chose ExtendMedia because it has demonstrated success with key Tier-1 Service Providers. ExtendMedia brings a strong software team that understands the complexities of delivering multi-screen video over IP networks. Cisco has developed a successful working relationship with ExtendMedia over the past 2 years, and expects seamless integration with existing engineering teams. With expertise in both IP networks and video infrastructure, Cisco can enable Service Providers to offer a more interactive and personal experience and optimize delivery and quality for the viewing device.
Q. Will Cisco continue to support all of ExtendMediaâ€™s existing products?
A: The ExtendMedia support team will continue to support ExtendMedia products until the support migration to Cisco is complete. Cisco expects to develop complementary service and support offerings to align with legacy ExtendMedia services.
Q. What can customers expect with regard to their previous support contracts with ExtendMedia?
A: Cisco will continue to honor existing services and support commitments made to ExtendMedia customers and partners through the ExtendMedia service team. Cisco will communicate any changes to the process with ample lead time.