Cisco's Conductor software provides service providers with multi-platform device and service management capabilities. Conductor is standards-based, extensible, and provides real-time, cross-platform capabilities previously unavailable in video environments. Conductor provides asynchronous real-time messaging and presence awareness for clients, such as set-tops, Apple iOS devices, Android devices, and PCs, from the cloud. Conductor also provides a comprehensive set of tools and software development kits (SDKs) for service development and integration. In addition, Conductor provides a comprehensive management console and supports running in a virtual machine (VM) on the Cisco Unified Computing System (UCS).