Partner Central

Incentives and Promotions

Increase Revenue Potential

Take advantage of the rich incentives and promotions available to Cisco partners.

Increase Revenue Potential

Become a Cisco partner today and be rewarded for the value you bring. We have a number of partner incentives and promotions specifically designed to increase your profitability and customer satisfaction. Depending on your Cisco certification and specialization, you can take advantage of myriad programs that vary by region and technology.

Here are examples of the registration programs and promotions you can find today:

  • Cisco-Funded Network Assessments: Receive incentives for performing onsite network audits in targeted end-customer accounts. Network assessments are a proven way to increase sales and identify installed-base network-upgrade opportunities.
  • Cisco Rewards: Earn points for selling eligible Cisco products and solutions and participating in Cisco activities. The points can be redeemed for the finest brand products, enriching experiences, travel, and more.
  • Partner Plus: Take advantage of the enormous opportunities in the midmarket. Revenue from products and services is estimated at more than $55 billion worldwide. Get your share with Cisco Partner Plus.
  • Opportunity Incentive Program (OIP): Get rewarded for hunting new business opportunities. OIP provides a level of assurance that presales efforts will be rewarded and protected.
  • Solution Incentive Program (SIP): Receive special pricing when developing and selling solutions that integrate vendor-partner business applications and services using Cisco technology.
  • Value Incentive Program (VIP): Get rewarded while differentiating your business by promoting the adoption of targeted Cisco technologies, solutions, and services.
  • Not for Resale (NFR) Program: Purchase discounted Cisco hardware and software for use in non-revenue-generating activities such as laboratory work, demonstrations, and internal course development or training.
  • Teaming Incentive Program (TIP): Get rewarded for teaming with your Cisco partner account manager. Align early in the sales cycle to win the opportunity and successfully deploy solutions.
  • Technology Migration Program (TMP): Receive trade-in credits for most major Cisco products and for select competitive products when migrating to a new Cisco networking solution.