Session Presentations

Thank you for joining us at the Cisco C-Scape Global Forum 2007. We hope you found this forum including the discussion, debate, and dialogue to be insightful.

If you missed any part of the General Session please access the Webcast link. The General Session presentations will be archived for the next 60 days. You may download all of the presentations presented at C-Scape below. Please note, in some sessions, no presentation was used.

Technology for a Collaborative World General Session Presentation (PDF - 1932 KB)
An interactive presentation on key aspects of Cisco's technology story that highlights key challenges and opportunities in different market segments and technology areas. Examines how Cisco will deliver a robust IP platform for the collaborative world where technology is designed and organized according to how customers consume it . Will also discuss Cisco's scalable innovation engine, converged market segment architectures, and its integrated go-to-market strategies.

Breakout Sessions - 9:10–10 a.m.

Collaboration 2.0: Bringing Together Collaboration, Communications, and Applications (PDF - 2530 KB)
Today's knowledge workers must constantly manage a complex network of customers, vendors, partners and colleagues distributed across the globe. Collaboration is the new business model for productivity and customer intimacy. Cisco provides on demand and on premise network based web conferencing and collaboration services that enable knowledge workers to reach across the global value chain. Through partnerships with other business software providers, Cisco can create "business mashups" to provide rich, comprehensive workspaces built on a robust networking infrastructure. Join us as we discuss how the new generations of collaboration software technologies bring people, processes and data together into a single solution to increase efficiency, productivity, and global reach.

Delivering Next-Generation Customer Relationships (PDF - 1655 KB)
Cisco has a great opportunity to collaborate with our customers in new and innovative ways as it expands into broader product areas and delivers value-added services that require an architectural approach. In order to succeed, this collaboration must be systematic and purposeful between every function at Cisco and its customers. Come learn about Cisco's Next Generation Customer Experience.

Cisco’s Strategy for Success in the SMB (PDF - 1696 KB)
At Cisco, we are investing heavily in the SMB market in the form of new technologies, new solutions, and new programs designed to serve the unique needs of this business segment. This session will explore some of the new efforts underway to better enable the channel to address this burgeoning market.

Switched Security in Global Networks (PDF - 1975 KB)
This session will offer an interactive discussion on the evolving global network fabric; the challenges it poses to security operations; and the technologies that Cisco is building within the switching complex to make it easier to identify and defend against threats at multi-gigabit data rates.

Global IP Traffic Trends and Service Provider Architectural Implications (PDF - 588 KB)
Cisco has developed an in-depth model and supporting research that explores global IP traffic trends and the resulting implications on provider networks. This session will address the question: "What does all this data mean for Service Provider networks, suppliers like Cisco, and - most importantly-end users?"

Breakout Sessions - 10:10–11 a.m.

Cisco-on-Cisco: The Collaboration Case Studies (PDF - 1136 KB)
IT is instrumental in implementing business strategy, which is why Cisco actively shares lessons learned from using our own technologies to deliver tangible business solutions. In many cases, Cisco's internal solution deployments are the earliest, largest and most complex in the world. See how Cisco IT addresses many of the same IT challenges customers face every day, and how we use the knowledge of our experienced team to deliver business solutions to customers.

Cisco SmartServices (PDF - 1834 KB)
This session will address the impact of business transformation (for Cisco, its partners and its customers) and the role of Cisco Services in establishing the network as the platform. We will focus on the total customer experience; how services drive customer loyalty and align to market trends; and the evolution of enterprise architectures and advanced technologies.

The Service Provider as Experience Provider (PDF - 1499 KB)
This session will touch on Cisco's end-to-end video solution strategy (including Scientific Atlanta and Arroyo) as well as content delivery and multi-service edge innovations that allow communities to be identified and serviced quickly with unique content, entertainment, and service choices. Participants in this session will come away with a sense of Cisco's "Connected Life" strategy and how competition with companies such as Microsoft, Motorola, Alcatel/Lucent and Ericsson will influence the video market moving forward.

Future Promises of Cisco's "Places in the Network" Vision (PDF - 1361 KB)
In this session, we will discuss Cisco's unique focus on key places in the network and address issues such as how Cisco will drive more voice, video, mobility, and application services into the network while easing network deployments, operations, and future expansion. We'll also discuss how Cisco will improve network security and boost the productivity of end users and support staffs.

Next-Generation Data Center (PDF - 1218 KB)
Deploying a next-generation data center is more critical than ever. With new intelligent, network-based data center solutions that enable consolidation, virtualization, and automation, businesses and Service Providers can realize many operational and financial benefits. In this session, Cisco executives, a partner and a large customer will discuss the next-generation data center, including its benefits and the implications on organizational transformation.

Breakout Sessions - 11:10 a.m.-Noon

Collaboration in Business: The Role of Video (PDF - 243 KB)
Collaboration is key when enabling the productivity that business needs to compete in the 21st century economy. Cisco's Emerging Technologies, especially in the areas of TelePresence, desktop video and digital signage, use video as a medium to transform the way banks, retailers, governments and many other businesses change their own organizations and impact their global customers. Come ready to discuss Cisco's innovative emerging technologies strategy and its focus on video as a business driver.

Evolution of the Cisco Brand (PDF - 2171 KB)
It's no secret that the Cisco brand is evolving as the company targets new segments and addresses new market transitions. The company has taken innovative steps to increase visibility through product placements and other activities to appeal to new types of buyers, including consumers. This session will provide an update on where Cisco is today with respect to its brand and how that brand will evolve to help Cisco meet its strategic business objectives.

Why Countries in Emerging Markets Need More than a Vendor
Affordable broadband access is a vital consideration for Emerging Market governments if they are to improve their citizens' standard of living, but how do you enable affordable access when half of the citizens in developing countries live on less than $2 a day? Find out why current Service Provider business models don't work in emerging markets and how Cisco is working to identify new funding models whilst creating affordable services to help governments transform their countries.

The Fan Experience (PDF - 1461 KB)
This session will take a look at how some professional sports and entertainment organizations are investing in technology to improve the fan experience while at the event. We discuss our Connected Stadium and Digital Media Signage strategies as well as the role that social networking plays in helping fans find communities of like-minded individuals once they leave the venue and are back in their "connected lives."

Strategic Alliances and Ecosystems in the Web 2.0 Era (PDF - 762 KB)
For companies to succeed and thrive in today's global environment, it is critical to establish key strategic alliances and a supporting ecosystem of partners. This session will examine how Cisco adapts its strategy to changing marketplace dynamics and shifts its focus to a new set of alliances and partnerships to support its push into the software/collaboration/Web 2.0 worlds.

Breakout Sessions - 1:30–2:20 p.m.

Fixed-Mobile Convergence or Seamless Mobile Collaboration? (PDF - 514 KB)
The integration of networks and unified communications to improve reach and business responsiveness is a growing trend in the industry and offers a richer set of business experiences such as collaboration, calendar synching, and data application access among other benefits. This experience is called Seamless Mobile Collaboration, and this session will explore how mobility plus unified networks and communications are evolving to deliver business value.

The Network as the Platform for Addressing Customers’ Green Initiatives (PDF - 2491 KB)
Be it recycle, reuse or reduce, Green IT today is a key initiative around the globe. This session will examine Cisco's strategy and contribution to Green IT. Elements discussed will range from Cisco's approach with environmental compliance issues to helping customers achieve their green goals, and the steps along the way.

Cisco’s Managed Services Initiatives (PDF - 1828 KB)
This session provides an overview of how Cisco helps its clients develop, market, sell and support a wide range of managed services. The discussion outlines the business benefits to Service Providers and VARs of partnering with Cisco to promote network services, voice services, unified communications, security services and IT/application services to their various customers.

Cisco's Vision for the Consumer Experience (PDF - 1835 KB)
Just as we view the network as the platform in the enterprise and across public networks, we believe the same is true in the consumer home, as well. In this session, Cisco will outline its strategy to leverage its consumer home solutions, including Linksys and Scientific Atlanta, to enable the delivery of any content, application or service to any device inside or outside the home.

Managing Complexity (PDF - 1443 KB)
Complexity is clearly a top of mind issue. Ever-more sophisticated technologies support the imperatives of speed, flexibility, and collaboration among customers, partners, and workforces where definitions blur and boundaries are permeable. The combination of virtualization and lack of comprehensive industry frameworks for management increases the urgency of focusing on complexity through the network lifecycle. In this session, we will discuss new management technologies (e.g., embedded instrumentation, analytics, diagnostics, and mediation platforms) and processes that systematically reduce the risks and costs associated with complexity. We will review how attention to complexity is spurring enormous attention, investment, and innovation in the industry at large. We will also discuss what Cisco is doing to encourage industry involvement. This not-to-be-missed session will be thought provoking and is expected to be highly interactive between panel and audience.

Breakout Sessions - 2:30–3:20 p.m.

WiMAX and Cisco's Mobility Strategy (PDF - 842 KB)
In this session, Cisco will examine the pros and cons of each technology as well as explore different scenarios in which each technology can provide benefits and advantages. Learn how these technologies fit into Cisco's overall strategy and where the company believes the market is headed.

Globalization: Transformation, Talent, and Teamwork (PDF - 1805 KB)
Cisco's globalization strategy represents an evolution in traditional business models by delivering an enhanced customer and partner experience 24 hours a day. The session will explore how the company will use its globalization investments, including its push into India, as well new go-to-market channels, markets, processes, and technologies to achieve those ends.

The Evolution of IP Next-Generation Network (PDF - 1315 KB)
This question-and-answer-focused session will highlight the latest developments, trends, issues and opportunities regarding the industry as a whole and the IP-NGN strategy that Cisco continues to pursue aggressively.

Application Networking Services (PDF - 1324 KB)
With shared application services, organizations can optimize application delivery and operations; simplify infrastructure; deliver end-to-end business processes; and lower operational costs. This session will discuss market trends and challenges as well as offer customer insight into what is driving demand for integrated application networking services.

The Future of IT Security (PDF - 865 KB)
In this session, Cisco will highlight the evolution of the Self-Defending Network that begins to converge network and content security to address today's IT security issues. Cisco will outline its strategy and the vision for the future of IT security as the world moves to an increasingly collaborative environment - one built on Web 2.0 technologies and other new applications that rely on the global network.