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Cisco at Mobile World Congress 2012

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At the recent Mobile World Congress, leaders of the mobile community came together to collaborate, create business opportunities, and discuss the vision for leading the 4G mobile Internet transformation.

Cisco showed how it could help you monetize and optimize your networks, while delivering an enhanced video experience. Cisco experts demonstrated innovative solutions and capabilities that could help you expand your business models and optimize your mobile networks to deliver innovative, personalized, and differentiated services to both consumers and businesses.

Cisco at Mobile World Congress 2012 Highlights

Cisco at Mobile World Congress 2012 Highlights. (0:45 mins)

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Featured Video

John Chambers, Chairman and CEO, talks about Cisco's commitment to Service providers in Mobile internet space.

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At Mobile World Congress 2012, we demonstrated several innovative mobile Internet solutions in immersive and engaging ways. Learn how you can monetize and optimize your mobile networks, while delivering an enhanced subscriber experience to meet the challenges of rapid growth in mobile data while profiting from new services and business models by watching the videos below.

Mobile Cloud Demo

Videoscape for Mobile

Monetization and Service Creation

Cisco Voice and Video over LTE (V2oLTE): Migration Strategy

Next-Generation Hotspot: SP Wi-Fi Demo

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Cisco Speakers

Session Title: Exploring the Mobile Cloud Keynote and Panel

Date: Tuesday, February 28, 2012

Time: 11:00 a.m. – 12:30 p.m.

Location: Hall 5, Auditorium 1

As individuals and enterprises become increasingly mobile, the demand for online storage, delivery and access of content and availability of services is exploding. This is a mobile cloud world, a world where one's entire life must be accessible remotely and instantly from any device of choice. In this scenario, players across the industry, including regulators, must collaborate to address the challenges of technological reliability, online privacy, user safety as well as cultural barriers. In the end, users' demand to have personal clouds, be it for entertainment or work, will pose a number of challenges for all participants in the ecosystem, including governments.

How will the mobile industry deliver a seamless service experience while dealing with this new paradigm where all our content is stored online? Where are we in terms of readiness and ability to offer reliable and affordable cloud services? And which are the biggest hurdles to overcome as these services become widely adopted worldwide?

CEOs from across the value chain will discuss the future of the mobile cloud, its requirements and drivers, and innovations we can expect to see in the coming years.

Cisco Speaker:
John Chambers
John Chambers
Chairman and CEO

Other panelists:

Ben Verwaayen, CEO, Alcatel-Lucent

Ren้ Obermann Chairman and CEO, Deutsche Telekom

Ryuji Yamada, President and CEO, NTT DOCOMO

Mobile Health: Emerging Markets - Partnerships for Growth

Date: Tuesday, February 28, 2012

Time: 2:00 – 3:30 p.m.

Location: Hall 5, room 5

The emerging economies present a challenge for mHealth equal to, but different from, the more mature health markets. Many regions lack robust health infrastructures and even basic health care provision, which presents considerable difficulties in improving locals' health. But the lack of legacy health systems and universal healthcare support may mean that the benefits of mobile health can be felt in the emerging economies much sooner than in the developed nations. There is no one-size-fits-all model for bringing these benefits to people on the ground but it is generally agreed that partnerships will be a fundamental feature. The varied capabilities – commercial, technical, regulatory, cultural - needed to deliver fully realised mHealth services means that no single player can do it on their own.

This session will consider how partnerships will work in the emerging markets to deliver successful mHealth services. It will discuss the efficacy of existing mHealth projects and consider how to build sustainable mHealth business models for low and middle income countries.

Cisco Speaker:
Debra Sloane
Debra Sloane
Manager, Healthcare Business Development

Moderator: Patty Mechael, Executive Director, mHealth Alliance

Speakers Include:

Manoj Kohli, CEO International & Joint MD, Bharti Airtel

Dirk Roets, CEO, GeoMed

Tim Wood, Director, Mobile Health Innovation, Grameen Foundation

Gustav Praekelt, Founder & CEO, Praekelt

Session Title: Network Infrastructure Costs in the Age of Austerity

Date: Wednesday, February 29, 2012

Time: 1:45 p.m. – 3:15 p.m.

Location: Hall 5, room 6

Many developed telecoms markets are struggling against static or declining ARPUs, while operators in emerging markets typically serve low-ARPU customers from the start. Cutting the cost of deploying and managing infrastructure is a valuable profit enabler. However, demand on the networks is growing throughout the globe, making cost reductions harder to effect.

In today's environment of austerity, operators are rethinking business models, searching out new solutions and revisiting old ones to deliver lower-cost networks. This session highlights some of the most outstanding examples of ingenuity and shows how operators around the world can employ similar measures.

Cisco Speaker:
Robert Pepper
Robert Pepper
VP, Government Affairs

Moderator: Gabriel Brown, Senior Analyst, Heavy Reading

Speakers Include:

Stephen Bowker, CTO, Aircom International

Valter D'Avino, VP & Head of Product Area Managed Services, Business Unit Global Services, Ericsson

Bob Cai, VP Wireless Marketing, Huawei

Simon Brown, CEO, ip.access

Steve Shaw, VP, Kineto Wireless

Mark Bole, CEO, Mesaplexx

Oleg Svirskiy, CTO, MTS Russia

Selina Lo, CEO, Ruckus Wireless

Rajiv Mehrotra, CEO, Shyam

Yogesh Malik, COO, Uninor

Session Title: Network Architecture Evolution

Date: Thursday, March 1, 2012

Time: 11:30 a.m. – 1:00 p.m.

Location: Hall 5, auditorium 2

Even in the near future, operators will need to deliver higher capacities, new services and higher QoS to the customer, while improving efficiency and lowering cost internally. For most operators, this revolution must be achieved by an evolution in their radio, aggregation and core networks.

Mobile operators have already started to deploy heterogeneous network structures combining different generations of wireless technologies, often embedded in an environment of macro-, micro- and even femto-cells. Furthermore, LTE-Advanced features, new centralised RAN and smart network architectures are currently being developed and evaluated.

As a result, many of the elements needed to deliver a flexible, intelligent network already exist or will appear in the near future. The main challenge is to do it right - to bring the pieces of the puzzle together in a way that supports an operator's financial, technical and business needs throughout the evolutionary process. This session highlights how industry leaders are working towards this and what steps should be taken.

Based upon practical experience, this session focuses on how to evolve mobile network architecture effectively. It offers delegates the chance to understand the path towards a new style of network architecture, how to take advantage of its benefits and how to avoid the dangers on the way.

Cisco Speaker:
Thierry Maupil้
Thierry Maupil้
Vice President of Operations, Strategy & Business Development Mobile Internet Technology Group

Moderator: Luis Jorge Romero, Chairman, ETSI

Speakers Include:

Marcus Weldon, CTO, Alcatel-Lucent

Bill Huang, GM, China Mobile Research Centre

Dr. Peter Meissner, CEO, NGMN

Sandro Dionisi, Head of Telecom Italia Labs & Chairman, NGMN

Xiaodong Zhu, CTO Western Europe, ZTE

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Mobile Cloud Forum

Cloud computing is being called the "future of the web" due in part to its current and expected impact on desktop technologies. This convergence between devices and the computing solutions that enable them is beginning to affect the mobile device world where cloud computing is poised to become a disruptive force.

The proliferation of smartphones and their increasing capabilities are going to make mobile cloud computing a significant approach to app development and value delivery.

The Mobile Cloud Forum is a one-day, industry thought leadership conference focused on how cloud computing will revolutionize mobile applications and the mobile ecosystem.

Join Mobile Cloud Forum Gold Sponsors Cisco and NEC to learn more:

Mobile Cloud Forum
Wednesday, February 29
Location: Hall 7, Auditorium B
9:30 – 10:45 a.m.Mobile Cloud Forum Opening Session
10:45 – 11:15 a.m.Networking Break
11:15 a.m. – 12:30 p.m.Mobile Cloud Forum Opening Session – Speaking Session Two
12:30 – 1:30 p.m.Lunch Break
1:30 – 2:45 p.m.

Session Three – Sponsored by NEC

NEC will present how to use network assets to create new business opportunities with its Carrier Grade Cloud solutions
2:45 – 3:15 p.m.Networking Break
3:15 – 4:30 p.m.

Session Four – Sponsored by Cisco

Suraj Shetty, Vice President, Product and Solutions Marketing, Cisco, Host
We live in a world of many clouds - public, private, and hybrid - with customers increasingly expecting services to be delivered anywhere, at any time, to any device. Cisco VP Suraj Shetty and a panel of experts discuss the mobile cloud:

  • Mobility market and technology trends through 2016
  • How cloud-based services can satisfy customer expectations while addressing associated network challenges
  • How leading mobile operators incorporate cloud-based services into their business strategies to take advantage of opportunities stemming from the growing mobile cloud.

Panelists include:

  • Sergio Cozzolino, VP ICT Mobile Solutions, Telecom Italia
  • Chris Neisinger, Executive Director, Wireless Network Planning, Verizon
  • Stuart Taylor, Managing Director, Cisco Internet Business Solutions Group
  • Mike Wright, Executive Director, Telstra Wireless Networks & Access Technologies

Ample time will be available for audience questions.

4:30 – 5:30 p.m.Cocktail Reception

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