End-customer SatisfactionPartner Access onLine (PAL) helps channel partners obtain information derived from the Cisco Customer Satisfaction surveys and ensures that we are surveying a broad enough scope of end customers to be meaningful. This tool allows Partners the ability to send customer satisfaction surveys to their end-customers and view their end-customer satisfaction results. All Customer Satisfaction surveys within PAL are focused on obtaining information to provide breakthrough customer value and gain long-term customer and partner loyalty. Partner SatisfactionPAL, with its Partner Relationship Assessment (PRA), helps Cisco measure partner satisfaction with Cisco channels account teams, direct sales, service account teams & TAC, online tools, and Channels programs. PRA is sent annually to partner contacts selected by Cisco CAMs, ICAMs, and Channel SEs. Taking a continuous improvement approach to maintaining partner relationships has always been a Cisco priority. That's why we're working with partners to understand how we can more effectively provide support and resources to their organizations, beginning with an annual satisfaction assessment.
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PAL provides real-time, customized access to customer satisfaction data. Since customer satisfaction is one of the strategic components of the Cisco Channel Partner Program, access to and management of customer satisfaction data is critical to achieving and maintaining Partner certifications.
PAL allows Cisco Channel Partners to provide feedback about their relationships with Cisco through the Partner Relationship module. Partners can review issues and determine when they have been closed to their satisfaction. Sharing information about business issues enables Partners to spend more time addressing end customer satisfaction.