Customer Satisfaction is a Core Value
Since 1992 we have been conducting an Annual Customer Satisfaction Survey. Using the valuable input we receive from our customers, we establish the principal objectives for each of our functional areas. In addition, hiring and resource allocation decisions are based on consolidated customer feedback scores. Cisco believes so strongly in customer satisfaction, that a corporate-wide bonus is tied to our results.
Annual Survey Cycle
The 22nd Annual Customer Satisfaction Survey is being conducted via the Internet allowing us to collect feedback from customers worldwide throughout our fiscal year. Invitations are sent by Cisco or a Cisco partner. Satisfaction is measured on a 5-point scale (5=Very Satisfied; 1= Very Dissatisfied).
John Chambers, Chairman and CEO, stresses the importance of Cisco's Customer Satisfaction program within our company culture. (2:22)