Cisco has Acquired Pure Digital, Inc., Makers of Flip Video



On May 21, 2009, Cisco acquired privately-held Pure Digital Technologies, Inc. San Francisco-based Pure Digital, creator of the best-selling Flip Video brand, is a pioneer in developing consumer-friendly video solutions with mass-market appeal.

"The acquisition of Pure Digital is key to Cisco's strategy to expand our momentum in the media-enabled home and to capture the consumer market transition to visual networking," said Ned Hooper, Senior Vice President of Cisco’s Corporate Development & Consumer Group. "Pure Digital has revolutionized the way people capture and share video with Flip Video. This acquisition will take Cisco's consumer business to the next level as the company develops new video capabilities and drives the next generation of entertainment and communication experiences."

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Frequently Asked Questions

Q. How will Pure Digital’s products be sold and serviced?
A: For the time being, Pure Digital will continue to sell their product as they do today, on the web, via retail stores and through on-line retailers. Together Cisco and Pure Digital will work to expand sales opportunities for these exciting products.
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Q. How will Cisco and Pure Digital customers be affected by the acquisition?
A: Cisco often acquires companies that can accelerate the development of a product, technology or platform. With Pure Digital, Cisco acquires consumer-friendly video products and technology, as well as a brand with mass-market appeal. Pure Digital customers will continue to receive the same great products and technology they are accustomed to receiving and will experience no negative impact in terms of features or service.
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