Customer Wins

ePLDT Blink

The Company and Its Network

ePLDT is the information and communications technology company (ICT) of Philippine Long Distance Telephone Company (PLDT). A wholly-owned subsidiary of the Philippines' dominant telco, it is the principal corporate vehicle for the PLDT Group's ICT assets and investments.

ePLDT offers a whole range of ICT services necessary for the sustainable growth of Information Technology in the Philippines. Its expanded range of products and services allows it to provide solutions to a largely underserved client base. These services include data center providing e-business infrastructure and managed services, Internet access using various last-mile options, call centers, digital certificate processing center, e-governance projects, IT education centers, a business-to-business e-marketplace, IT helpdesk support services and Internet cafes.

One of its services is Wireless Networking called BLiNK™. It is the first publicly deployed wireless high-speed Internet service in the country. BLiNK is a part of the Cisco Mobile Office initiative and runs on the wireless local area network (wLAN) standard, more commonly known as the Wi-Fi 802.11b. BLiNK™ uses Cisco's WLAN equipment and is also the first Cisco Mobile Office deployment in the Philippines.

The Product

BLiNK™ affords mobility and convenience to frequent travelers and workers who do not make contact with their office desks. Also a productivity tool, BLiNK™ wireless Internet service enables the mobile workforce to accomplish important tasks, projects and research even while on the road with the help of the Internet. This ensures that not a minute is wasted and workflow is not hindered by travel or location changes.

Worldwide networking leader Cisco Systems provides the wireless LAN equipment for BLiNK. The Aironet 350 Series wireless LAN (WLAN) enables BLiNK to offer internet access, without the need for telephone wires, in restaurants, coffee shops, universities and campuses, hotels and airport lounges. With a Cisco Client Card available for rent in any BLiNK hotspot, customers can have Internet access outside their offices.

BLiNK is secured by VeriSign SSL (Secure Sockets Layer) encryption and mutual authentication with a RADIUS server. VeriSign provides the SSL encryption, a standard web browser tool that manages the security of transmissions in the Internet by converting data into a form not recognizable by unauthorized users.

The Advantages

Mobility - you can access the Internet within a hotspot without the limitations of wires and cables. The wireless connection allows you to find a "spot" that is personally conducive and comfortable, as long as it is within the range of the wireless source in the hotspot.

Productivity - enables you to accomplish important tasks, projects and research even while on the road with the help of the Internet. This ensures that not a minute is wasted nor workflow hindered by travel or location changes.

Dependability - with ePLDT's infrastructure, and management, in addition to the partnership with Cisco's networking technology, you are assured of a complete outsourced, secure and stable service.

Convenience - you are given access to a database of secure public access "hotspots" frequented by business travelers. Every aspect, from setup to billing, will be maintained with a high level of customer service that will also be available online to provide easy access to relevant information and instructions.

Flexibility/Ease - wireless technology is easy-to-use, enabling any mobile professional to maintain the high-speed communication with associates, customers and clients even when on the move.

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