Mark De Simone

Vice President, Middle East and Africa (MEA), Cisco Systems Inc.

Mark De Simone is Vice President for Cisco's operations in the Middle East and Africa , a position he has held since July 2004.

With responsibility for running Cisco's field sales operations, technical engineering and marketing for these emerging and developing markets, De Simone is responsible for Cisco's business in 84 countries and Cisco operations and offices in more than 15 countries. Working with senior government and business leaders across the region, he is tasked with developing Cisco's business in a territory that has seen consistent year-over-year growth and is currently experiencing a period of deregulation in the telecoms sector.

De Simone has held a number of senior sales and management positions at Cisco, most recently serving as Vice President of Market Development, Channels, Alliances and Corporate Marketing at Cisco Systems EMEA, where he led the Market Development, Global Systems Integrators, SP Channels, Alliances and Corporate Marketing organizations. He joined Cisco in 2001 as the Vice President of Technology Solutions and Corporate Marketing for Cisco Systems, EMEA.

With over 22 years industry experience he has built a strong global understanding of customer requirements in a number of senior management roles, most recently as Executive Vice President of Storm Telecommunications and AduroNet, two advanced services telecommunications operators in Europe and as Vice President of Global Marketing for Lucent Technologies. He has also served as Vice President of 3COM-US Robotics' European operations and spent five years with General Electric, both in Paris and Milwaukee , Wisconsin . At GE, Mark was the VP of European Marketing and later General Manager for the company's Medical Network Products and Services business

He is a frequent speaker at industry events throughout the Middle East and Africa and is a regular commentator in business and broadcast media throughout the region on ICT issues of relevance to these emerging and developing markets.

Mark is a former McKinsey associate and has an engineering degree from Cornell University and an MBA from Columbia University . He currently lives in London , England with his wife and three children.

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