Cisco has one of the strongest brand names in the world, giving Cisco Channel partners enormous credibility. End customers feel comfortable and secure purchasing from a Cisco partner.

Cisco partners' qualifications are listed on the Partner Locator web application. This web site gets nearly six million hits per year and is used by end customers, other partners, and internal Cisco staff to locate an appropriate partner in a specific sales situation.

Partners can train on the the latest networking technologies through a variety of learning tools to stay at the leading edge of their respective markets. Plus access to the same tools that Cisco uses to drive its own customer satisfaction.

The Cisco Partner Program provides a level playing field so that value-add partners are not at a disadvantage to pure hardware resellers. The company also consistently evaluates its partner requirements to ensure that they support sustainable business models.