Cisco to Demonstrate How Digital Business Transformation will deliver Secure IoE Strategies to Drive Smart City Implementation at GITEX Technology Week 2015

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Cisco to Showcase Secure IOT Digitization Use Cases at Region's Largest ICT Exhibition.


DUBAI, United Arab Emirates, September 28, 2015: Cisco announced today, that it is participating in the 35th anniversary edition of GITEX Technology Week 2015 with an expanded and focused presence this year. As part of its GITEX plans Cisco will showcase how implementing a digitization strategy will enable Middle East countries and organizations to reap the full benefits of the Internet of Things (IoT) today and the new era of Internet of Everything (IoE) in the future.

Cisco Bringing Digitization to Life at GITEX 2015:

Once again taking up a presence at Stand number Z-B40, Zabeel Hall, Cisco will demo 'real life' Smart City scenarios including a full demo of an augmented reality city as well as a government transportation demo. Other areas of the stand will showcase the key business architectures and solutions that will be important for digital transformation including Security, Cloud, Data Center and Analytics, Mobility, Application Centric Infrastructure and Collaboration. Cisco will also use the platform to demonstrate how these technologies are and will play an increasingly important role in improving the quality of life, not just for upcoming generations, but for everyone today. The Cisco Stand for the first time will also feature an interactive Social Media Wall with multiple live streams that will showcase video content and enable visitors to submit their social messages based on hashtag. The messages will then be displayed in real time on the Wall with accompanying profile pictures within the boxes surrounding the screen.

"As we move into an era of complete digitization, where technology connects everything from people, processes and data to things, governments and organizations in the Middle East are rethinking how they approach national infrastructure on a grand scale. GITEX 2015 will create a great opportunity for Cisco to demonstrate how digitization has the potential to create sustainable and positive impact for every area of society with the demo's on our stand highlighting real life scenarios that demonstrate how Cisco's technology solutions will play a part. At its core, digitization is the process of planning, and ultimately building, a sophisticated and forward-thinking IT network ecosystem that will allow for greater connectivity, productivity and security to drive this positive impact," commented Rabih Dabboussi, General Manager, Cisco, UAE.

Security – Key to Digital Transformation:

Another major focus for Cisco during GITEX 2015 will be cyber security. With security issues surrounding the Internet now the number 1 priority in the digital era, more and more organizations in the Middle East are increasingly seeing the value of adopting an end to end security approach that is as pervasive as the Internet of Everything (IoE) itself. At GITEX, Cisco will showcase how physical and cyber-security solutions can work intelligently together to protect the networks, devices, applications and data that make up the Internet of Everything.

With every company becoming a technology company, every company is also becoming a security company in the way that it protects its business, its data and its people. Cybersecurity solutions need to protect not just networks and devices, but also critical applications and data. Identity-based user and device authentication is critical to securing applications and data across mobile and cloud deployments.

"To create meaningful change, we must make sure that every entity can participate in a secure Digital Economy. When done right, security can not only help to protect the Digital Economy, but can also be a growth engine for each individual organization and, ultimately, for the global economy", said Rabih Dabboussi.

Cisco will also have a presence at the Lancope Stand no C1-11 in the Network & Security section at GITEX 2015. As well as launching 'Network as a Sensor and Enforcer', demonstrating how the network can be used as a security monitoring system to provide visibility into the network and everything that connected to it, the company will also showcase its wider, threat centric security portfolio designed to support organizations before, during and after and attack. There will also be various complimentary security focused workshops and seminars taking place at the booth theatre for show attendees throughout the 5 days.

Strategically Partnering With Industry Leaders at GITEX 2015

Cisco will be partnering with the following companies at GITEX 2015 who will also have a presence at the Cisco Stand:

'We are looking forward to yet again participating in what is now established as the Middle East's biggest and most influential technology event in the calendar providing a great forum for industry players, like Cisco, Intel, GBM and Alpha Data, to showcase our latest technology offerings that will shape the next phase of growth in the Middle East region. As digitization accelerates, cutting edge infrastructure will increase a country's GDP, reduce spending and create jobs. It will allow governments to extend the reach and impact of public services by converting insights into action. It will enable new and diverse groups of entrepreneurs to build businesses that will shape the world, whilst providing more accessibility and opportunities for education and technology-based careers. As a result, it will ensure that Middle East countries become more competitive on the global stage," concluded Dabboussi.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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