Cisco recognizes its ‘Partners for Success’ Across 14 Categories

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By Frida Kleimert, Channel Lead – East Region, Cisco Middle East

Channel partnerships may have changed in recent years, but they remain as important as ever. Previously, the partner model was centred on resale, margins and collecting upfront revenue, but as the technology sector has transitioned to a more service-based industry, the partner channel has followed suit. Nowadays, it is not enough for channel partners to offer good technology, they must also provide responsiveness, flexibility and strategic enablement.

Channel partners in the region are being increasingly challenged to not just meet technology milestones but also to deliver to deliver on business outcomes for their key enterprise customers as they jointly transform themselves for the realities of tomorrow. Cisco's annual partner awards is a consolidation of the top 2-Tier partners who are able to meet both the challenges of reskilling themselves in a short window of opportunity and delivering solutions successfully for their key customers.

At Cisco, we believe that great relationships produce great results and this is why we are committed to supporting our partners as they form an integral part of our strategy and growth. We take great pride in celebrating the channel partners who continuously innovate and outperform their peers in meeting their business and sales goals, as well as meeting Cisco's performance targets.

Cisco Middle East recently presented awards to our top performing Tier-2 channel partners from the UAE, Oman, Pakistan, Afghanistan and Yemen which form part of the Cisco Middle East’s – East region. These awards were in recognition for their outstanding performance in 2016 across 14 categories and was attended by more than 100 delegates from the Cisco 2-Tier channel partner community.

The theme for the event was focused around digital transformation as we firmly believe that in the digital era, partners will need to specialize to stay ahead and differentiate themselves. I believe it is going to come down to how they identify in their marketplace, through unique vertical and technology skills, and the specific value that they can bring to customers. We understand that our partner’s success is critical to our success and that is why we at Cisco invest heavily in the programs and services that support them.

Many congratulations to all the 14 winners in our various award categories. On behalf of Cisco, we want to thank these amazing partners for their continued partnership and applaud them on their many accomplishments. The list of our winning partners includes:

The top performing Cisco Tier-2 Channel Partners for 2016 are:

  • UAE Partner of the Year: Intertec Systems
  • Oman Partner of the Year: National Telephone Services Company
  • Pakistan Partner of the Year: Commtel
  • Vertical Partner of the Year: EMW
  • Emerging Partner of the Year: ISYX Technologies
  • Services Partner of the Year: Bios ME
  • Public Sector Partner of the Year: DarkMatter
  • Enterprise Partner of the Year: Smartworld
  • Commercial Partner of the Year: Intertec Systems
  • Small Business Partner of the Year: New Trend Computer Networks
  • Data Centre Partner of the Year: DarkMatter
  • Security Partner of the Year: Help AG
  • Collaboration Partner of the Year: Genome Technology Consultants
  • Enterprise Networking Partner of the Year: Omnix International

There are a couple of thank yous that I would like to offer to those who helped make the Cisco Tier-2 Channel Partners event an enjoyable, interesting and enlightening one. First to Mukta Arora, Group CIO at Aster Healthcare who spoke on ‘Digital Transformation and the Opportunity Ahead’ and what - from a CIO’s perspective - is required by the partners to adopt this journey. Most importantly I would also like to appreciate the support of our sponsors - Aptec, Logicom and Comstor.

Congratulations again to all the winners!

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