Create Unique Shopping Experiences
See how Wi-Fi location delivers valuable shopper insights and boosts in-store sales. (2:53 min)
Engage Shoppers in the Store Using Their Devices
Today's connected consumers are using their mobile devices while they are in the store to read product information, compare prices, access reviews, and find answers to their shopping questions. Retailers can engage these technology-savvy shoppers in the store by using the in-store wireless network to deliver a more personalized, real-time shopping experience.
With Cisco Connected Mobile Experiences for Retail, you can provide shoppers with highly personalized content, relevant services, and customized offers based on their locations in your retail environment. This solution gives you visibility into real-time and historical shopper behavior. It provides the opportunity to transition the in-store wireless network from an IT cost center to a platform for end-user services. Now, you can deliver an enhanced shopping experience that can build customer relationships, improve customer loyalty, and boost sales.
Improve Customer Engagement
Cisco Connected Mobile Experiences for Retail opens a direct channel of communication between you and your customers so you can better understand and address their needs. With this solution, you can:
- Increase existing customer loyalty
- Attract new customers
- Reduce the potential for showrooming
- Increase customer satisfaction
- Increase sales opportunities
Increase Store Efficiency
This solution anonymously tracks mobile device Wi-Fi signals to collect data on dwell times, traffic paths, and location density. Understanding these fluid customer shopping patterns is key to addressing customer needs and improving operational efficiency. As a retailer, you can use this location-based analytics information alongside historical trends to:
- Determine in-store traffic patterns
- Adjust store layout to optimize traffic flow and product placement
- Address staffing needs based on customer flows and time of day
- Evaluate the impact of floor plan adjustments
How it Works
Cisco Connected Mobile Experiences for Retail makes it easy for you to offer in-store shoppers relevant content and personalized solutions. Each Wi-Fi-enabled mobile device is automatically detected by the in-store network and shoppers are prompted to connect to the Wi-Fi network. Once shoppers are connected, you can engage, entice, and track them as they roam anywhere in your retail environment.
The solution is built on Cisco Unified Access infrastructure. It uses Advanced Location Services in the Cisco Mobility Services Engine (MSE), as well as the Mobile Concierge capabilities available from Cisco and our partners.
Get more from your wireless network by implementing the Cisco Connected Mobile Experiences for Retail solution today.