Partner Central

Brand Protection

Know your source. Buy authorized.

Unauthorized resellers and counterfeiters take advantage of Cisco's name, often at the expense of the end user.

Know your source. Buy authorized.
  • Unauthorized Channel Warning Signs
    • Product is offered to the end user at a greater discount than is available through authorized channels.
    • High end (restricted) product is offered to an end user by a party that is not entitled to purchase that product through authorized channels.
    • End users claim that they buy product through on-line auctions.
  • Counterfeit Warning Signs
    • Products are offered to the end user at a much greater discount than genuine Cisco products.
    • Products have Cisco labeling, logos, and trademarks, but performance and appearance are inconsistent when compared to genuine Cisco products.
    • Products are advertised as "Cisco Like," "Cisco Approved," etc.
    • Refurbished products from unauthorized channels.
  • Third Party Component Warning Signs
    • Components do not have Cisco labeling.
    • Products are advertised as "Cisco Approved" rather than being an actual Cisco product.
    • Products were sourced directly from the manufacturer rather than through Cisco.
  • Against Unauthorized Channels
    • Buy Cisco products through authorized sources only-either directly from Cisco (if your contract allows), or from authorized Cisco channels.
    • If you are working with a price-conscious customer that is considering purchasing from non authorized Cisco channels, consider the Cisco Certified Refurbished Equipment program as an alternative way to earn this customer's business.
    • Explain the warranty, support, and software licensing risks to your customers, and the consequences associated with purchasing equipment through unauthorized channels.
    • Report observed instances of grey marketing to your Cisco contact.
    • Learn to detect early warning signs of unauthorized channel product product sales and involve your Cisco contact immediately to help you address this issue.
    • Report Service Abuse to protect your business and prevent fraud. Find out more about Service Abuse and secondary market products.
  • Against Counterfeit
    • Buy Cisco products through authorized sources only-either directly from Cisco (if your contract allows), or from authorized Cisco channels.
    • Avoid buying products with discounts that are much greater than normal discount offered by Cisco or authorized Cisco channels.
    • Notify Cisco Brand Protection of any suspect activity through here.
  • What is Counterfeit?
    • Counterfeit products can be hardware, software, or documentation where a Cisco logo or intellectual property has been used without the proper consent from Cisco.
    • Counterfeit products often contain inferior components, illegal software, and the quality level is usually suspect.
    • Counterfeit products are often sold at a much greater discount than genuine Cisco products.

Additional Assistance

If you need additional assistance explaining the risks to you or your end users when they purchase equipment on the gray market, or that is suspected of being counterfeit, or built with third-party components, please notify your Cisco contact or the Cisco Brand Protection Office. Cisco can also help its valued Cisco channel partners to sell against what appears to be gray or counterfeit products.

If you would like to report suspicious products or activities you may do so via:

Email
Phone
In North America call toll-free: 877 571 1700
Outside of North America, call collect: 770 776 5611

Know your source. Buy authorized.

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