More Connected: Cisco at NRF 2014
Join Cisco at NRF and discover Retail that's More Connected. In the Internet of Everything age, everything and everyone is a source of actionable information. Retailers have access to previously inert assets, plus fresh insights on product performance and shopper behavior from data sources such as mobile devices, video cameras, and the social web. Meanwhile, shoppers on their ever-evolving customer journeys learn, decide, and buy in an environment more customized than ever before.
Cisco Booth 1954
Visit booth 1954 to see Cisco solutions that connect mobility, video, collaboration, and big data analytics, including Connected Mobile Experiences, Cloud for Retail, Remote Expert, Store in a Box, and PCI-based Security. For further information see the Booth Demonstrations and Tours tab.
Cisco's Big Ideas Sessions
Attend four Cisco Big Idea Sessions that will link featured solutions with the innovative thinking that brings it all together for retail success. For complete details on the sessions below see Speaking Sessions tab.
Digital Shopper Behavior in Today's Internet of Everything World
The Internet of Everything: What's the Art of the Possible in Retail?
Detect, Connect, Engage: Enhance Your Customer Experience with Mobility
Omnianalytics: Knowledge Is Good, Now How Can It Transform My Business
Attend our Customer Reception
Ask your sales representative about the Cisco Retail VIP Customer Reception, cosponsored by MicroStrategy, and additional opportunities to meet with Cisco at NRF 2014.
Join the Cisco Retail Power Hour at NRF 2014
Sunday, January 12
4:00 p.m. – 7:00 p.m.
Museum of Arts and Design
Join Cisco for an exclusive tour of the "Out of Hand: Materializing the Postdigital" exhibition, followed by an hour of exciting "Ted-like" talks from leading retailers and technology innovators, including PayPal, IKEA, Shapeways, and John Lewis. We'll conclude with cocktails and conversation in this contemporary, creative setting. Seats are extremely limited and will fill quickly. Contact your account manager to RSVP.
Connect and Win at NRF Visit Cisco booth 1954 and MicroStrategy booth 3947 during show hours to earn a free t–shirt. You can also enter a drawing for an Apple iPad. It's a great opportunity to get More Connected with retail solutions for sustainable, competitive advantage in the Internet of Everything age—and win!
Location and Show Dates
|Location||Jacob Javits Convention Center
655 West 34th Street
New York, NY 10001
|Conference Dates||January 12 – 15, 2014|
Exhibit Dates and Times
|Monday, January 13||9:00 a.m. to 6:30 p.m.|
|Tuesday, January 14||9:00 a.m. to 5:00 p.m.|
Cultivate Your Connection to Cisco Retail
You'll always have the latest from Cisco Retail at your fingertips with "The Retail Experience" quarterly newsletter. Click here to subscribe now.
Get more information on Cisco Retail solutions.
Free RetailWire Webinar featuring Cisco
Internet of Everything Retail StrategiesOn–demand replay
Hear about technologies that are changing the face of retail today and transforming it for the future. This December 2013 webinar includes a panel of experts who discuss the largest opportunity areas for retailers.
Click here to listen now. A pdf of the webinar content is also available at this link.
Learn from Our Big Idea Sessions
Title: Digital Shopper Behavior in Today's Internet of Everything World Download PDF
Date: Monday, January 13, 2014
Time: 9:15 – 10:00 a.m.
Speaker: Jon Stine, Director, North American Lead, Retail, Cisco Consulting Services
Abstract: It's a fast–moving, device–driven, cross–channel Internet of Everything world, and shopper behavior is changing with it. Join Cisco for a review of its fourth annual report into today's shopper journey (including channel choice, device usage, primary decision influencers, and triggers), with a special focus on personalization and data use.
Title: The Internet of Everything: What's the Art of the Possible in Retail? Download PDF
Date: Monday, January 13, 2014
Time: 2:00 – 3:00 p.m.
Speaker: Lisa Fretwell, Senior Director, IoE Practice Lead, EMEAR, Cisco Consulting
Abstract: Today there are more things connected to the Internet than there are people in the world. Leading retailers today are learning sooner, deciding smarter and acting faster by connecting the people, processes, data, and things of the Internet of Everything. Join Cisco for a review of the art of the possible and technologies that are changing the face of retail today and transforming it in the future.
Title: Detect, Connect, Engage: Enhance Your Customer Experience with Mobility Download PDF
Date: Tuesday, January 14, 2014
Time: 9:15 – 10:00 a.m.
Speaker: Rose Depoe, Executive Director, Customer Value Acceleration, Consumer Products & Services and
Bob Friday, VP/CTO, Mobility
Abstract: Learn how to enhance your customers' shopping experience by personalizing their shopping journey using their mobile devices in your retail environment through a connected mobile experience. Join Cisco for insights into the latest trends on how retailers are employing unique strategies to deliver a meaningful customer experience, promoting brand loyalty and real business value.
Cisco Solution Demos
Videos from Cisco Booth
Cisco Mobile TV Coupons Demo: Innovation for Loyalty Programs
Cisco's Mobile TV Coupons help retailers achieve fuller baskets and get more out of their TV ads by letting shoppers "clip" targeted coupons using their mobile device in real time. Based on powerful analytics and real–time diagnostics, you receive detailed shopper and campaign information, as well as coupon clipping and redemption by geography and clipping rates by demographics, over time, and per channel or show. This cloud–based system provides a dynamic, real–time link between TV ad campaigns, loyalty cards, and point of sale.
Cisco Remote Expert Demo: Close More Sales with Cost–Effective Expertise
Cisco's Remote Expert solution is demoed as a mobile, self–service kiosk, and immersive experience. This solutions lets shoppers browse without being limited to on–site product selections, and those looking for product advice can use real–time video capabilities to transparently connect to a company's expert for assistance. The result is immediate access to highly relevant content and expertise that enhances the shopper's experience. Companies save by maintaining virtual teams of experts instead of hiring for each location, increasing operational and staff efficiency. Remote Expert is highly scalable to speed deployment of apps and information.
Cisco SmartLockers Demo: Delivery at a Lower Cost
See how retailers can foster tighter omnichannel integration and improve the in–store experience with Cisco SmartLockers. This secure, self–service system allows customers to pick up online orders in the store at their convenience, without taking store associates off the selling floor. Customers simply use a touchscreen to enter or scan an authorization code that automatically opens the right locker, without waiting in line. If your customer has a question or problem, they can also start a video call on the same screen for assistance. Cisco video technology creates a more engaging experience by integrating marketing, advertising, and cross– and upsell to drive repeat orders and store visits.
FastRetail Store Operational Demo: Save With Predictive Analytics
FastRetail allows you to dig deep into savings within your store's operations. By deploying a variety of sensors within the physical store, retailers can tap valuable new sources of information that – when fused with operational, social, hyperlocal, and mobile data by predictive analytics – reveal previously hidden patterns of behavior and new insights. You optimize checkout service levels without overstaffing, monitor out of stocks for better restock efficiency, track possible shoplifters in real time, and assess supply chain performance. Based on the same powerful platform, your store can also promote products and provide service to mobile customers.
Omnianalytics Command Center Demo: Actionable Business Intelligence
Knowing which metrics are game changers for your store is the art and the science of executing omnianalytics. Cisco's Kathryn Howe, Senior Advisor, and Tom Sullivan, director of strategic alliances from Cisco partner MicroStrategy, demonstrate how (social–local–mobile) business intelligence solutions provide a 360–degree understanding of operations and experience across all your brand touchpoints, including visibility into on–shelf availability, promotion effectiveness, shopper path, and conversion metrics. You can use Cisco omnianalytics to harness game–changing insights about your shoppers and the shopping experience.
Cisco Store in a Box Demo: Running Your Store from a Single Server
Want to save 50 percent on your operating expenses? Even up to 80 percent? Watch this demo of the Cisco Store in a Box solution, a Lean Retail architecture designed to consolidate and run all critical store systems on a single platform. You can lower TCO with converged PCI–compliant security; mobility; point of sale (POS) back office services; and video, analytics, and content caching – adding up to a cost–effective solution for branches, new stores, and temporary shopping environments without expensive truck rolls and additional compute services cost. You grow topline revenue while evaluating new store concepts, capturing seasonal as well as transitional markets.
Cisco Connected Mobile Experiences: Shopper Analytics
One of the most important aspects of the Cisco Connected Mobile Experiences (CMX) solution is its analytics capability. It allows you to locate every shopper device in the store, see how long the shoppers stays in various locations, how many are new, etc. – not in just a single store, but across your entire chain. It also provides the quantitative metrics to help manage and improve merchandising, service, and layout. Overall, Cisco CMX allows you to engage shoppers with relevant mobile content offered in real time based on Wi–Fi location, creating a personalized loyalty experience with shopping history, zone–based advertisements, and indoor navigation to products.
Cisco Connected Mobile Experiences: Engaging Mobile Shoppers with Targeted Services
One of the mobile capabilities that stores want most is to provide services such as targeted ads and promotions to shoppers through your store app. This demo shows how, once the shopper has opted in, the Cisco Connected Mobile Experiences (CMX) API allows retailers to develop engaging store applications and services such as welcome messages, promotions and discounts, location–based ads, and wayfinding to specific products. As well, Cisco CMX allows you to gather metrics on dwell times and other quantitative metrics to help manage and improve merchandising, service, and layout – not in just a single store, but across your entire chain.
Expert on the Street Videos
Cisco's Experts on the Street
Retail Insights from Cisco's Jon Stine
Expert on the Street: Cisco retail thought leader Jon Stine shares his insights from NRF 2014 on how shoppers shop.
Cisco CMX and Phunware Partner for Mobility in the Store
Phunware VP and General Manager Andy Greff talks about how his company has partnered with Cisco to create a Connected Mobile Experiences (CMX) solution to help drive traffic into the store.
What Retailers Need to Know About the Internet of Everything
Cisco technologist Lisa Fretwell shares the four things retailers need to know about the Internet of Everything concept. Learn how new Wi-Fi solutions are delivering more value to the store and how you can optimize this for your business strategy.
Why Cisco Mobility with Bob Friday
Bob Friday, Cisco's CTO for Enterprise Mobility, highlights Cisco at NRF 2014 and critical reasons for mobility in the retail store.
Cisco's Rose Depoe on the Connected Mobile Experience
Cisco blogger and executive director Rose Depoe discusses the strategic value of the Cisco Connected Mobile Experience and retail analytics solution.
Retail Services Offers
Retail Services Offers
Retail Remote Expert Service Promotion
Cisco experts assess a Retailer's environment to create a Remote Expert strategy, design, and deployment in limited pilot production environment. Offer includes a 10% discount on Retail Remote Expert Starter kit.
For further information, send an email request to: email@example.com
Retail BYOD Service Kit Promotion
Everything a Retailer needs to get a BYOD deployment up & running: Security, Wireless, Network & Infrastructure requirements with 10% discount.
For further information, send an email request to: firstname.lastname@example.org
Internet of Everything (IoE) Executive Exchange
Complimentary meeting to assess customer's IoE opportunities, identifying capability gaps, and envision the optimum Retail business case.
Offered through Cisco Consulting Retail Services.
For further information, send an email request to: email@example.com
Next Generation Retail Store Gap Assessment
Complimentary onsite meeting to review Cisco's 7x7 Retail capabilities framework and future business needs.
(7x7 Retail refers to a benchmark framework on Retail capabilities anticipated in 2017).
Offered through Cisco Consulting Retail Services.
For further information, send an email request to: firstname.lastname@example.org
Meet with Cisco and Attend our Customer Reception
Cisco executives and subject matter experts will be available to meet with you on site.
Contact your Cisco representative to schedule a meeting.
After NRF: Now What?
Thank you for joining Cisco at NRF 2014
We had a great time at NRF, thanks to the thousands of Cisco fans (literally!) who visited us at the booth and attended Cisco's Big Ideas sessions to discover Retail That's More Connected. 2014 is the year to invest in the Cisco solutions that empower your shopper experience, streamline operations, and offer innovative new services to help drive sales.
To take the next step, please take a look at the resources below:
- Visit Our Retail Website to Learn More About Our Solutions
- Become a Follower of Rose's Blog
- Read Jon Stine's paper on Digital Shopping Behavior in an Internet of Everything World
- Learn from Our Big Idea Sessions
- Watch our Solution Demos
- Consult Our Experts on the Street
- Take advantage of Cisco's Special Offers
Get The Retail Experience
The Cisco Retail quarterly newsletter brings the latest solutions, strategies, events, and offers right to your inbox. Subscribe here.
Cisco at the National Retail Federation (NRF) 2014 will take place at the Jacob Javits Convention Center in New York City, New York.
Jacob Javits Convention Center
Director of Executive Relations
Executive Symposium at Cisco Live
Direct Line: 408.853.4831