At Cisco®, lead generation is an important business activity. The Cisco Event Marketing group generates leads through online events and in-person seminars, also called city tours.
The major benefits of online events are global reach, cost-effectiveness, and convenience for viewers, who avoid the time and expense of travel to the seminar location. Depending on the business need, Cisco produces live (real-time) Webcasts as well as video on demand. Content includes streaming audio, streaming video, presentations, live Q&A sessions, and polling questions. The event content remains available as video on demand for several months.
After the event, Cisco follows up on leads that the event generates. The Cisco Event Marketing team develops a post-event report, including analysis of the information and recommended next steps.
The economics of lead generation from online events are favorable compared to Cisco in-person events based on cost per registrant, cost per attendee, and cost per lead. The business benefits include:
- Increased revenue opportunity by reaching customers who have projects within four months (48 percent)
- Producing events for just $7 per attendee
- Reducing cost of sales
For More Information
Cisco on Cisco
Cisco Rich Media Network Usage Case Study
Cisco Rich Media Solutions Executive Presentation