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Insights and Observations from Customer CEOs
Communications Strategy Practice Overview
The Internet Business Solutions Group (IBSG) Communications Strategy Practice (CSP) develops and scales visionary, innovative thought leadership that positions Cisco IBSG as a trusted business adviser with C-level decision makers across the enterprise, public sector, and service provider markets. With Cisco IBSG's customers at the core of our practice, CSP drives integrated campaigns across the entire communications and marketing lifecycle—from strategic planning, content creation, and storytelling to delivery.
Knowledgeable about evolving communication strategies, CSP creates competitive advantage for global organizations through the innovative application of insights gathered from Cisco IBSG customer engagements and beyond. Our seasoned professionals understand the unique characteristics of CEO communications and value drivers necessary for influencing senior executives and packaging and delivering content in a crisp, precise, and relevant manner.
Our practice developed a strategic communications framework and agile operating model that drive communications programs. The model is collaborative, technology-enabled, global, and woven into the fabric of our industry consulting practices that service C-level audiences. By developing and packaging thought leadership, and scaling it to a multitude of audiences—internally and externally—Cisco IBSG acts as a trusted adviser to help Global 500 customers solve their most critical business challenges.
CSP partners with Cisco IBSG industry consulting practices to deliver integrated marketing and communications strategies through a robust suite of capabilities such as C-level customer program creation and digital/social media strategy development and execution. We work with customers to understand their communications challenges and opportunities, and make practical recommendations on how technology can be used to power high-impact, innovative marketing and communications programs.
Our professionals collectively have more than 100 years of strategic consulting experience across a broad spectrum of marketing and communications disciplines. We apply this expertise to engagements with select Cisco customers in the following areas:
C-level executive platform and communications programs
Thought leadership framework and digital marketing programs
Advanced communications strategies
CEO and executive officer peer-to-peer communications programs
The IBSG Communications Strategy Practice offers Cisco's top customers an opportunity to strengthen relationships with key constituencies to increase shareholder value, engage employees, and deepen customer loyalty. Our methodology starts with benchmarking attitudes among critical stakeholder groups. We then work with clients to prioritize needs such as positioning a CEO as an industry thought leader, influencing organizational cultures, and increasing customer relevance. From there, we formulate measured strategies and roadmaps to effect desired impact.
Our Practice Lead
Communications Strategy Practice,
Kathy O'Connell is director of the Cisco Internet Business Solutions Group (IBSG) Communications Strategy Practice (CSP). The practice develops and scales visionary, innovative thought leadership that positions Cisco as a trusted business adviser with C-level executives across the enterprise, public sector and service provider markets. As director, O'Connell drives innovative, integrated campaigns across the communications and marketing lifecycle—from strategic planning, content creation, and storytelling to delivery.
O'Connell possesses extensive experience in business-to-business, digital, and field marketing; corporate positioning; executive and internal communications; and media and analyst relations. With an aptitude for creating new organizational models and originating and implementing forward-thinking vision, innovation has been a central theme during O'Connell's career at Cisco. Furthermore, she understands the unique characteristics of C-level communications and value drivers necessary for influencing senior executives, and for packaging and delivering content in a crisp, precise, and relevant manner. Through O'Connell's leadership, Cisco IBSG launched its first social media program, garnering more than one million impressions in fiscal year 2011; experienced a 57 percent increase year over year in the placement of IBSG thought leadership in the business press; and received the highest customer satisfaction scores from Cisco's most influential customers as a result of the company's 2011 CEO.CIO Leadership Council.