NRF 2017

Download Your FREE NRF Retailer Expo Pass

Free pass for retailers attending NRF

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Visit Booth #1963 at NRF and experience the power of Cisco to transform your business!

Today’s retailer faces all the benefits and challenges of digital transformation. You need technologies that help you create dynamic customer experiences, implement more effective staffing and operations, and secure omnichannel store environments.

Digital’s growing impact requires companies to take a different approach to retail, regardless of channel or platform. Mobile, collaboration, and automation technologies allow retailers and brands to scale new services such as always-on assistance, intelligent transactions, and on-demand delivery. And, with each interaction, you need advanced analytics solutions that provide a more nuanced understanding to personalize that interaction – from the traditional to the Millenial user, no matter who they are, where they are, how they shop, or how they work.

Join us at NRF 2017 to experience how Cisco Retail solutions create an integrated foundation for shopper, store, and associate, transforming your store while transforming your business. Built around the new Cisco Vision for Retail offering, our booth showcases powerful solutions that help you drive ROI and solve business problems. On a single unified network platform, shoppers connect through apps, loyalty programs, and online sites across channels.

At the same time and on the same platform, you can implement new tools to minimize turnover and maximize worker capabilities through better collaboration, access to information, and customer service options. These capabilities also make your business more efficient and effective, centralizing and managing data to power processes on-site, in the distribution center, and into the supply chain.

There’s never been a better time to reimagine – and digitally transform – your retail business.

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Don’t miss our Exhibitor Insights Sessions on Tuesday, Jan. 17:

Session 1:

"How Two Global 1000 are Driving Digital Transformation"


  • Ratnakar Lavu, CTO of Kohl's
  • Denise Taylor, CIO of Westfield
  • Cisco's Inbar Lasser-Raab, Cisco VP of product marketing for Enterprise Solutions

Many – even most – retailers are still working to plan for a digital transformation and determine how it can help to move their business forward. Businesses undertake this major business transformation to deliver new customer experiences, transform processes and business models, and empower workforce innovations.

Cisco's Inbar Lasser-Raab, vice president of product marketing for Enterprise Solutions, will address these significant opportunities and how they are being achieved by Ratnakar Lavu, CTO of Kohl's, and Denise Taylor, CIO of Westfield. In this one-hour session, the panel will discuss how digital transformation helped them to achieve their business outcomes.

"Such transformations are often complex and may require new infrastructure — physical and digital — as well as new training for employees," Lasser-Raab said. Conversations with these customers showcase how they were able to enhance network technology and take advantage of collaboration solutions, reshaping how they do business.

  • Date: Tuesday, January 17
  • Time: 1:30–2:30 pm
  • Location: Level 1, Hall A, 1A 06

Session 2:

"How Innovative Thinking Helped Avenue Stores Merakify Their Mission"


  • Customer - Jim Giantomenico, CIO, Avenue Stores
  • Moderator - Joe Aronow, Product Marketing Manager, Cisco Meraki

Cisco Meraki is steadily revolutionizing the world of IT, focusing on removing complexity and clutter to smooth the workflow of the IT administrator. With technology covering networking, security, communications and mobility management, all managed through a true single pane of glass, Meraki's approach is becoming relevant to more and more organizations. Retailers, in particular, benefit from easy multisite management, guest services and insight into their customer landscape.

In this session, we'll take a deep dive into Avenue Stores' network including wireless, switching, and security appliances at over 300 branches all managed by a lean team of 3. We'll further explore how Avenue Stores uses Meraki's Systems Manager EMM solution on tablets for online ordering with in store customers to help them drive their “Endless Aisle” initiative. Join Meraki and Avenue Stores for an exploration into the world of cloud managed IT for retail.

  • Date: Tuesday, January 17
  • Time: 9:15 am - 10:00 am
  • Location: Level 1, Room 1
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Creating the Cisco Store Experience – From Sign-In to Final Sale

A top priority for today’s retailers is to learn how to create experiences and provide top-quality service for today’s connected customer. From Millenials to digitally savvy seniors, today’s always-online customer regularly chooses experience over cost, and content (product information, video, promotional, and interactive) over traditional sales contacts. Furthermore, they are often willing to pay more for it.

At the same time, your store is hiring technically adept associates. These employees have new expectations of your store. They are community-focused, with lives that are quite transparent to everyone around them. They like to collaborate, to interact, and consider their personal device as part of their working lives.

Register for the Cisco Store Experience to see how our integrated solutions provide a unique, forward-looking experience to meet these changing expectations. Our new booth journey will allow you to experience both the customer and the workforce experience in four exciting virtual scenarios to meet different shopper needs.

Our Deep Dive Bar will provide additional drilldown across Cisco’s portfolio of retail solutions. Let your account manager know that you would like to book a booth tour now.

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Customer Meetings

Customer Meetings

The next step is to learn how to implement retail solutions to help build your business! At NRF, you have the opportunity to meet with our Cisco experts one on one. Request a confidential meeting with our experts to discuss your specific problems and how to:

  • Assess your company’s needs and requirements
  • Assess your current IT environment
  • Develop a digital roadmap to meet those needs over time
  • Understand exciting new capabilities enabled by digital technologies

Learn more about how digital transformation can impact your business, as well as current trends in experience requirements. Please sign up early with your Cisco representative, as these sessions fill quickly.

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Cisco proudly partners with industry-leading companies to provide our customers with the most dynamic, advanced technologies. We understand that digitally transforming your business is a huge undertaking, one that requires a planned, modular approach to build ROI over time. Our partners are among the most creative, forward-looking players in the industry, providing a variety of capabilities closely unified by Cisco's networking capabilities.

Check back to learn more about exciting partner activities at NRF.

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