Marketing Velocity

Contact Us

For hotel and registration questions or to modify your plans, contact Cisco Marketing Velocity 2017 Support.

  • Date: Monday, April 24 – 
    Thursday, April 27
  • Location: Palmer House Hilton
    Chicago, IL
  • Duration: 4 days
  • Attendance: In Person
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Overview

Marketing Velocity 2017

Thank you to everyone who participated in Cisco Marketing Velocity 2017 in Chicago. What a great way to celebrate our 10-year anniversary. The event was action packed, and the energy was just amazing.

Finally, follow us on Twitter and stay tuned for details on Cisco Marketing Velocity 2018.

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Agenda

Daily Highlights

Monday, April 24

Noon–5 p.m.

Registration

1–5 p.m.

Executive One-on-One Meetings

Tuesday, April 25

7 a.m.–5:30 p.m.

Registration

8 a.m.–noon

Executive One-on-One Meetings

8 a.m.–noon

Ecosystem ExchangesEcosystem Exchanges

8:30–11:15 a.m.

Tech 30 sessionsTech 30 Sessions

12:30–2:15 p.m.

General Session:
Michelle Chiantera
Chris Dedicoat
Wendy Bahr
Michelle Chiantera
Chris Dedicoat
Wendy Bahr

2:30–4:30 p.m.

WorkshopsWorkshops

4:45–5:30 p.m.

General Session:
Michelle ChianteraMichelle Chiantera

5:30–7:30 p.m.

Welcome Reception

Wednesday, April 26

7 a.m.–5:30 p.m.

Registration

8:30–10 a.m.

General Session:
Michelle Chiantera
Peter Hinssen
Michelle Chiantera
Peter Hinssen

10:15 a.m.–12:15 p.m.
and
1:15–3:15 p.m.

WorkshopsWorkshops

3:30–5 p.m.

General Session:
Martin Lindstrom
Michelle Chiantera
Martin Lindstrom
Michelle Chiantera

6:30–10:30 p.m.

Offsite Event

Thursday, April 27

7 a.m.–noon

Registration

8:30–11:30 a.m.

General Session:
Michelle Chiantera
Karen Walker
David Shing
Michelle Chiantera
Karen Walker
David Shing

11:30 a.m.

Lunch and Departures

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Speakers

General Session Speakers

Michelle Chiantera

Michelle Chiantera

Vice President, Global Partner Marketing, Cisco

Michelle Chiantera is laser focused on helping partners grow their business. She guides partners to evolve marketing practices that drive revenue. She inspires people to explore new ways to market. Deviating from the norm is her norm. This disruption leads partners to stand out, reach more customers, and create deeper relationships. For 20 years, Michelle has consistently doubled sales-qualified leads and is recognized as an outstanding leader. Michelle loves an intense yoga class to keep her grounded.

Session Description

 

Chris Dedicoat

Chris Dedicoat

Executive Vice President, Worldwide Sales & Field Operations

Chris Dedicoat joined Cisco in 1995 and has held senior sales leadership roles in the Europe, Middle East, Africa, and Russia markets. He is passionate about customer success and talent development and is committed to building an inclusive and diverse organization for the digital age. Chris holds an honorary doctorate and an electrical engineering and telecommunications degree from the University of Central England as well as an executive MBA degree from Ashridge Business School.

Session Description

 

Wendy Bahr

Wendy Bahr

Senior Vice President, Global Partner Organization, Cisco

Wendy Bahr has responsibility for managing and supporting 61,000+ global partners who represent the company’s primary route to market. Encompassing system integrators, value-added resellers, distributors, services partners, independent software vendors, and technology partners, this global connected partner ecosystem accounts for more than 80 percent of Cisco’s revenue and is a unique differentiator in helping deliver business outcomes for customers and driving growth for Cisco.

Session Description

 

Karen Walker

Karen Walker

Senior Vice President and Chief Marketing Officer, Cisco

As Cisco’s CMO, Karen Walker is responsible for the company’s global marketing, communications, and government affairs. Her organization is responsible for positioning Cisco's growth strategy, cultivating opportunities in new and existing customer markets, and growing demand for Cisco's solutions globally.

Session Description

 

Martin Lindstrom

Martin Lindstrom

Change Agent, Brand Futurist, Best-Selling Author

Martin Lindstrom is one of the world’s premier brand-building experts. He advises Fortune 100 brands, including the Coca-Cola Company, Procter & Gamble, and Microsoft, about how to build future-proof brands. Martin was named one of TIME Magazine’s “World’s 100 Most Influential People” and is a New York Times and Wall Street Journal best-selling author. His book BRANDsense was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.

Session Description

 

Peter Hinssen

Peter Hinssen

Serial Entrepreneur & Acclaimed Author

A serial entrepreneur, advisor, keynote speaker, and author, Peter Hinssen is one of the most sought-after thought leaders on radical innovation, leadership, and the effects of all things digital on society and business. He lectures at various business schools such as the London Business School, the MIT Sloan School of Management, and the Paul Merage School of Business at UC Irvine. Peter has founded nexxworks to help organizations become fluid, innovate, and thrive in the day after tomorrow.

Session Description

 

David Shing

David Shing

Digital Prophet, AOL

David Shing spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed and how we can get the most out of it. He also identifies new areas of opportunity for AOL to develop creative brand engagement. David has spent most of his adult life in the digital world working for both large and small creative companies. He served as AOL’s European head of media and marketing before taking on his current mantle.

Session Description

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Workshops

Interactive Sessions

When registering, partners will select three interactive workshops.

Robert Rose

Getting to the Heart of Your Business Story

Robert Rose, Chief Strategy Advisor, Content Marketing Institute

Session Description

Tim Wilson

Digging for Buried Analytics Treasure: Mapping a Clear Path to Actionable Insights

Tim Wilson, Senior Partner at Analytics Demystified

Session Description

Jenn Reed

Today’s Marketing Landscape and Preparing for Tomorrow Through Social Selling

Jenn Reed, VP Channel Marketing, Channel Maven Consulting

Session Description

Pam Didner

Seven Ways to Increase Conversions with Effective Digital Content

Pam Didner, Content Marketing Expert, Author, Speaker, and Adjunct Professor

Session Description

Anders Sorman-Nilsson

Seamless Omnichannel Marketing: Win the Digital Minds and Analog Hearts of Tomorrow’s Customers

Anders Sörman-Nilsson, Global Futurist and Innovation Strategist

Session Description

 

Driving Engagements and Revenues with Digital Marketing

The Astalos Group

Session Description

Patty Skovron

Patty Skovron

Director, Digital Content Strategy, Hearst Bay Area

Samantha  Saturn

Samantha Saturn

Vice President, Marketing, StudioNow

Aïda Jones

Principal, Astalos Group

Lynn Astalos

Principal, Astalos Group

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Tech 30 Sessions

30-Minute Technology Talks

These 30-minute sessions, hosted by Cisco experts, were developed for partners to learn about primary focus areas and business priorities and hear how partners and Cisco can work together to deliver amazing results to customers.

Gene Hall

Understanding and Winning with Security

Gene Hall, Senior Director of Global Security Marketing at Cisco

Session Description

Prashanth Shenoy

Accelerating Digital Transformation with Cisco Digital Network Architecture (DNA)

Prashanth Shenoy, Vice President of Marketing at Cisco

Session Description

Steve Cox

Digitizing and Automating the Customer Experience

Steve Cox, Senior Director of Digital Experience and Analytics for Cisco Global Virtual Sales and Customer Success

Session Description

DD Dasgupta

Cisco Data Center and Cloud: ASAP

DD Dasgupta, Vice President of Cisco Data Center Product and Solution Marketing for Network, Compute, Storage, and Software Technologies

Session Description

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Ecosystem Exchanges

Ecosystem Exchanges 2017

30-Minute Partner-to-Partner Meetings

Capitalize on the digital transformation. Digital transformation is powered by partnerships between multiple partner types. Forge new partner-to-partner connections and marketing relationships during the ecosystem exchanges.

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Awards

Marketing Velocity Innovator Awards

Award Criteria

In 2016, did you complete a major marketing campaign or change your marketing strategy and see positive results for your business? If so, we’d like you to submit a nomination for a Marketing Velocity Innovator Award.

The recipient of the Marketing Velocity Innovator Award has developed a creative/out-of-the-box campaign or program that generated positive results. This partner has made significant changes or major advancements to its marketing strategy and tactics from previous years. This company is thinking digitally and differently.

Campaigns must have been executed between January 1 and December 31, 2016. Submissions need to be received by March 1, 2017 (deadline has been extended). Partners must use this downloadable submission form to be considered for an award. Winners must be willing to share details of their campaign with Cisco and other partners.

Submission Process

Submit this completed form to be considered for a Marketing Velocity Innovator Award. Send the completed form to the appropriate email address (see below) by March 1, 2017. One winner from each region will be selected to receive a Marketing Velocity Innovator Award and will be recognized in Chicago:

If you have any questions about the awards program, contact us.

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Hotel/Logistics

Venue Info and Logistics

Venue

The Palmer House Hilton
17 East Monroe Street
Chicago, IL 60603
Telephone: +1 312-726-7500

Hotel check-in time: 3 p.m.
Hotel check-out time: 11 a.m.

Room Rate

Cisco has negotiated a group rate of US$275 (plus tax) per night for the nights of April 22–28, 2017. The current hotel occupancy tax rate is 17.4 percent.

Note: You are responsible for all expenses related to your stay. If you would like to extend your stay and take advantage of the conference rate, please let us know on your registration form. Extensions are based on hotel availability.

Costs

You are responsible for your lodging, incidentals, airfare, and ground transportation to and from the airport.

Transportation

The Palmer House hotel is easily accessible from Chicago area airports:

  • 18 miles from Chicago O'Hare International Airport (ORD). Approximately a 45-minute drive.
  • 12 miles from Chicago Midway International Airport (MDW). Approximately a 25-minute drive.

Parking

The Palmer House Hilton Chicago has valet parking, and self-parking is also available at the 55 East Monroe Garage. Prices vary.

Local Attractions

For information about area attractions, browse the Choose Chicago site.

Conference Attire

Business casual (including jeans) is recommended.

Registration Changes and Questions

For hotel and registration questions or to modify your plans, contact Conference Customer Service