SIFMA Financial Services Technology Expo

Cisco, Your High-Performance Trading Advantage

SIFMA Financial Services Technology Expo
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The Cisco High-Performance Trading (HPT) solution portfolio helps you meet ever-changing market demands and establish competitive advantage.

This portfolio is based on an architecture that delivers ultra low-latent speed and reliability under actual automated trading conditions. It improves the productivity and effectiveness of portfolio managers and traders.

Cisco collaborates with leading industry providers to help firms evolve to next-generation trading capabilities, including:

  • Providing best execution, with performance without loss during intense market volatility
  • Improving human trader collaboration and responsiveness
  • Supporting full-cycle visibility and micro-level latency measurement

Join Cisco at the 2010 SIFMA Financial Services Technology Expo and learn how Cisco's continuous investment in technology can provide you with today's and tomorrow's trading advantage.


High-Performance Trading Myth Busting

Tuesday, June 22 - 11:15 a.m.

Fact versus fiction in the world of high-performance trading in today's global financial markets. A panel of industry leaders will focus on understanding “real latency”, the true effects of packet loss in high-frequency trading, and the visibility you must have to optimize your environment.

  • Paul Jameson, Global Senior Director, Financial Services, Cisco (Moderator)
  • Donal Byrne, CEO, Corvil
  • Bob van Valzah, Director, Product Marketing, 29West (now a part of Informatica)
  • Peter Lankford, Founder and Director, STAC
  • Dave Malik, Director, Solutions Architecture, Cisco

Enabling the Next-Generation High-Performance Trading Advantage

Wednesday, June 23 - 11:30 a.m.

Join Aron Dutta, Cisco's Global Director of Financial Markets Consulting, as he presents Cisco in Financial Markets yesterday, today, and tomorrow. This session will cover how Cisco:

  • Helped build the markets through enabling automated high-speed connections and the creation of automated trading
  • Enables performance without loss, expanding visibility using broad and deep instrumentation, and maximizing the effectiveness of today's human trader and portfolio manager
  • Will converge/collapse technology and evolve communications moving forward to enable the true multi-asset/multi-venue dynamic global trading environment

Meet With Cisco

Avoid the crowds and optimize your time by scheduling a personal booth tour or solution demonstration with one of our subject matter experts. Select a convenient date and time and the solutions that interest you.

For more information, contact your Cisco account manager or Erika Biddix at 229.244.3946. Meetings will be scheduled during the following times:

Date Time

Tuesday, June 22

8 a.m. - 5 p.m.

Wednesday, June 23

8 a.m. - 5 p.m.

Thursday, June 24

9 a.m. - 11 a.m.

Solution Demonstrations

Stop by the Cisco booth (number 2515), where we will showcase our High-Performance Trading solution portfolio, including:

Performance Without Loss, Performance When It Counts
High-frequency trading (HFT) requires speed to maximize profitability. Equally critical is the ability to outperform competitors during peak periods of intense activity. The Cisco Algo Speed HFT solution provides an agile high-performing infrastructure that supports best-execution and addresses the huge volumes and surges associated with market volatility.

Human Trader Collaboration and Productivity
The Cisco Power Trader solution improves trader productivity and collaboration by integrating multiple communication channels into a single platform that gives traders the ability to contact people and access information more quickly and easily. The solution integrates tools such as chat, video conferencing, cobrowsing, document sharing, click to dial, Cisco TelePresence conferencing, and single-number-reach features into a powerful, integrated communications platform.

Application Optimization
The Cisco Application Optimization solution provides a platform for unifying and virtualizing all applications, infrastructures, and resources in the data center into a single, manageable environment specifically tuned for high-performance trading. The solution allows you to deploy resources rapidly and automatically in response to real-time changes in the market, while efficiently implementing security and financial regulation controls in adherence with industry best practices.

Next-Generation Performance Management
The Cisco Performance Management solution helps you address extreme technology demands. This end-to-end latency-monitoring solution provides analytics at the microburst level across the entire trading cycle, helping you to reduce latency and improve trading performance. Exchanges and other financial service providers can also use the Performance Management solution to prove they have met service-level agreements with their clients.


For more information, contact Anita Bodell at 412.237.6237 or