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Our Promise
We make amazing things happen by connecting the unconnected.
We don’t just dream it, we do it. In ways that no one else can.
We Are Cisco:
Our Brand Story

Every opportunity
we get, we help
people love Cisco
a little more.

Our Vision
Changing the way we work, live, play, and learn.

Our Strategy
We create solutions built on intelligent networks that solve our customer’s challenges.
Our Strategy
We create solutions built on intelligent networks that solve our customer’s challenges.
This is how we
express ourselves.
Our brand is more than a logo. It’s how people experience us and our business.
This is how we
express ourselves.
Our brand is more than a logo. It’s how people experience us and our business.
Our brand identity system makes it easy to bring the brand to life.
It makes all our work integrated, more consistent, and even
a little beautiful.
Maintain Clear Space  
Our logo is our flag
It represents us. And when we use it the right way, people can spot us at a glance.
Our logo is our flag
It represents us. And when we use it the right way, people can spot us at a glance.
 
Our logo is our flag
It represents us. And when we use it the right way, people can spot us at a glance.
Our logo is our flag
It represents us. And when we use it the right way, people can spot us at a glance.
 
Our logo is our flag
It represents us. And when we use it the right way, people can spot us at a glance.
Our logo is our flag
It represents us. And when we use it the right way, people can spot us at a glance.
 
Our logo is our flag
It represents us. And when we use it the right way, people can spot us at a glance.
Our logo is our flag
It represents us. And when we use it the right way, people can spot us at a glance.
Legacy Palette, Grey

White on Grey
White on Blue

Add a splash of color
It gives our logo some oomph.
Blue on White

White on Gradient
Our Typeface
Clean.
Modern.
Simple.
And created just
for us.
Clean.
Modern.
Simple.
And created just
for us.
Be bold.
CiscoSans is up to it.

Be bold.
CiscoSans is up to it.
Be clear.
It's easy to read, anywhere. Use it everywhere. Even on that notice about the ping-pong tournament.

Be clear.
It's easy to read, anywhere. Use it everywhere. Even on that notice about the ping-pong tournament.
This is CiscoSans.
It's easy to read, anywhere. Use it everywhere. Even on that notice about the ping-pong tournament.

This is CiscoSans.
It's easy to read, anywhere. Use it everywhere. Even on that notice about the ping-pong tournament.
We love details.
It's those little touches that make our typeface unique.
Chipped
Descender
Chipped
Descender
Rectangular
Tittle
We love details.
It's those little touches that make our typeface unique.
Chipped Descender   


Rectangular Tittle

 b   i   u 
This is the way our writing should always look. It’s just our type.

 b   i   u 
This is the way our writing should always look. It’s just our type.

Set the mood with color.
Colors evoke feelings. Ours say “We're optimisticâ€? and “You can trust us.”
Set the mood with color.
Colors evoke feelings. Ours say “We're optimistic” and “You can trust us.â€?

Picture it.
We have a huge library of approved photos. You can use them legally, anywhere in the world, in any media. All free.
Picture it.
We have a huge library of approved photos. You can use them legally, anywhere in the world, in any media. All free.

Picture it.
Hover over the circles to see what makes a photo right for Cisco.
Picture it.
Hover over the circles to see what makes a photo right for Cisco.

Have a listen.
The way we sound is important too. We have rights to a big audio library that you can use anytime. Free of charge.




Cisco audio logo
Sunrise ringtone
Sign-in tone
Hold music
Cisco audio logo
Sunrise ringtone
Sign-in tone
Hold music
Have a listen.
The way we sound is important too. We have rights to a big audio library that you can use anytime. Free of charge.

Bring it to life.
We have loads of video footage. Like our photos, you can use it for free. Anywhere in the world.
Bring it to life.
We have loads of video footage. Like our photos, you can use it for free. Anywhere in the world.


Here’s a checklist
you can use.

It makes it easy to be sure your work is looking, feeling, and sounding like Cisco.


Here’s a checklist you can use.
It makes it easy to be sure your work is looking, feeling, and sounding like Cisco.